On today’s episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands , a full-service eCommerce email and lifecycle marketing agency, and Backbone , a platform designed to streamline email marketing for small eCommerce teams. On her second time on the show, Jess comes back with more insights about email and SMS marketing. Jess Chan started working as a marketing assistant and worked her way up to be the CMO of a multi-million-dollar DTC eCommerce company. She later built her ow...
Jun 27, 2023•1 hr 14 min•Season 8Ep. 20
In this episode of the 2X eCommerce Podcast, we have the pleasure of welcoming two accomplished experts in the field of media buying at scale for 8 to 9-figure brands, primarily on the Meta platform: Blake Pinsker and Torii Rowe. With a wealth of experience under their belts, they have worked with renowned brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Their expertise and insights have propelled these brands to new heights in the ever-evolving world of e-commerce. ...
Jun 15, 2023•1 hr 10 min•Season 8Ep. 19
On today’s episode, Kunle is joined by Sonal Gandhi, Chief Content Office of The Lead , a media company that features innovative digital native brands that are making a change in the D2C industry. Over a decade of Sonal’s career has been observing the trend in the retail fashion industry. With her experience, she considers herself an industry analyst and has learned deeply and widely about the retail industry. Her role in The Lead is to identify innovative strategies of brands that are redefinin...
Jun 06, 2023•39 min•Season 8Ep. 18
Adii Pienaar is the founder and CEO of Cogsy , an inventory management software for eCommerce brands. He started Cogsy after seeing the need for a more user-friendly and powerful inventory management solution that could be used by both generalists and specialists. Cogsy is designed to be easy to use and can be integrated with a variety of eCommerce platforms, including Shopify, WooCommerce, and Magento. In the interview, Adii discusses his background in eCommerce and how it led to the creation o...
May 30, 2023•55 min•Season 8Ep. 17
On today’s episode, Kunle is joined by Howard Panes, Founder & CEO of GameFit LLC, a health and fitness company that created Stealth Fitness , a mobile app with games that make exercise and fitness exciting. Having had lots of failed ventures and Nos to his ideas, Howard pushed and gave everything in his business. As he thought he was losing everything, he came up with an idea for a business from a business meeting of an entirely different matter. From then on, his success skyrocketed. In 20...
May 18, 2023•1 hr 16 min•Season 8Ep. 16
On today’s episode, Kunle is joined by Leonardo Caracas, Partner at Jump Ventures , an incubator and VC holistically supporting companies to scale from $1 million to $10 million in revenue. (06:20) - Leonardo’s Backstory (15:23) - What is Jump Ventures? (21:26) - The Growth of Gocase (23:19) - Growth Methodology (30:10) - Content from UGC to Brands to IGC (33:53) - Pricing and Merchandising (37:56) - On P&L and Growth Plan (41:42) - Points on Financial Health (44:52) - Gross Margins on a Pro...
May 09, 2023•1 hr 6 min•Season 8Ep. 15
On today's episode, Kunle Campbell dives deep into the topic of rewriting your growth story in the ever-changing world of e-commerce. He highlights the challenges faced by businesses, such as declining order volumes and stagnant growth, and emphasizes the need to dig deep and find new strategies to overcome these hurdles. Kunle introduces the concept of the ideal customer profile, urging listeners to approach their businesses with a blank canvas mindset. By asking the right questions to existing...
May 02, 2023•34 min•Season 8Ep. 14
On today’s episode, Kunle is joined by Wayne Richard, Partner, and Managing Director in the USA of Bean Ninjas , an accounting firm helping eCommerce scale. “It was about building relationships.” Wayne’s success in life comes down to his roots. When faced with an option between relocating with his family or severance pay, he took the severance pay and decided to build his own accounting firm but when it was picking up, it took his time from his family which led him to seek out accounting spaces ...
Apr 25, 2023•1 hr 2 min•Season 8Ep. 13
On today’s episode, Kunle is joined by Nirav Sheth, Founder & CEO of Anatta , an eCommerce agency that partners with DTC brands with a focus on UX design, research, and optimization to maximize a brand’s growth potential. Nirav Sheth sees Anatta as anti-agency. While agencies provide the only people needed by a company, Anatta goes all-out by providing their whole team. While other agencies may not know it but billing by hours sometimes shifts the focus of the agency from providing quality s...
Apr 18, 2023•1 hr 12 min•Season 8Ep. 12
On today’s episode, Kunle is joined by Lucas DiPietrantonio, Co-Founder & CEO of Darkroom Agency , a digital marketing firm taking on unique and progressive growth strategies for B2C brands and startups. Being an entrepreneur and investor in a lot of startups himself, Lucas and his best friend and cofounder, Jackson, started Darkroom Agency. Helping a lot of startups and young brands, Lucas was able to compete with well-established and larger marketing agencies with the understanding that br...
Apr 11, 2023•59 min•Season 8Ep. 11
On today’s episode, Ali Rose, Co-Founder & CEO of Genusee , a sustainable and economic eyewear brand and eyeglass frame manufacturer. Ali Rose worked for a body-positive brand in New York City, designing clothes for women. It was a dream come true until she found out how the fashion industry is slowly killing our planet. Wanting to use fashion for good, she went to India and volunteered in an NGO helping domestically-abused women. Come Christmas 2015 and a water crisis in Michigan, she reali...
Apr 04, 2023•28 min•Season 8Ep. 10
On today’s episode, Kunle is joined by Kristel de Groot, Co-Founder & CMO of Your Super , a plant-based brand Kristel and Michael, her partner in life and business, met as young athletes, playing tennis. With their vibrant energy and youth, they were able to get scholarships and travel to play. However, this changed when Michael was diagnosed with cancer at the age of 24. With her knowledge in nutrition and inspired by a movie, Kristel went on to learn more about plants and how they can help...
Mar 28, 2023•1 hr 28 min•Season 8Ep. 9
On today’s episode, Kunle is joined by Parker Olson, Founder of Forij , a healthy and sustainable granola and meal bar infused with mushroom’s brain and body benefits. Parker Olson’s love for how the brain works led him to love neuroscience and became a self-proclaimed biohacker. His curiosity about his nutrition made him experiment with different nutrition regimens until he found mushrooms. Parker tried different products like mushroom tea alternatives, mushroom coffee, liquid extracts, etc., b...
Mar 21, 2023•52 min•Season 8Ep. 8
On today’s episode is Kunle, Co-Founder of Octillion, an acquisition platform company of “clean” skincare, food, and beverage brands. On his another solo podcast, Kunle reflects on things he had learned from September 2022, when his partner in Octillion, Ayo Disu came to the podcast as a guest. Kunle and Ayo talked about their plans for Octillion and their newly acquired brands at the time, Lean Caffeine and Clean & Pure. Kunle bares the good, the bad, and the ugly in the process of growing ...
Mar 15, 2023•29 min•Season 8Ep. 7
On today’s episode, Kunle is joined by Marius Laza, the CCO (Chief Customer Officer) at Tidio , a customer experience platform that serves over 300,000 eCommerce merchants globally, most of which are on the Shopify platform. Marius shares insights on how eCommerce businesses can leverage live chat and chatbots to improve their customer experience, drive sales, and increase customer loyalty. The conversation starts with Marius discussing how Tidio's live chat and chatbot software can help eCommer...
Mar 10, 2023•57 min•Season 8Ep. 6
On today’s episode, Kunle is joined by Yong-Soo Chung, Founder of Urban Every Day Carry , a business and community supporting creative makers and designers of knives from all over the world. Inspired by the families of his high school classmates whose parents were C-level executives working in big companies and being a South Korean immigrant in a white-dominated private school, Yong-Soo was driven to start a company one day. A few years later, he built not just one but four ventures or businesse...
Mar 07, 2023•1 hr 8 min•Season 8Ep. 5
On today’s episode, Kunle is joined by Mike Abadi, Co-Founder & CEO of Sunday Citizen , a home textile brand that designs and manufactures luxury blankets, towels, robes, and other home goods. Mike shares his journey into entrepreneurship and how he grew Sunday Citizen from a small Amazon-based brand to a profitable business with a thriving community. Mike talks about the importance of building relationships with factories, managing supply chain risks, and aligning short-term and long-term f...
Feb 28, 2023•1 hr 23 min•Season 8Ep. 4
On today’s episode, Kunle is joined by Peter Beckman, Co-Founder & CEO of Treyd , a Fintech startup that provides supplier financing to small and fast-growing companies that trade internationally. The company's solution enables UK and Nordic-based businesses to pay their suppliers in advance, which solves a major problem faced by many businesses that sell products but struggle to purchase enough inventory due to cash flow constraints. Peter explains that the idea for Treyd came from his own ...
Feb 21, 2023•55 min•Season 8Ep. 3
On today’s episode of the 2X eCommerce Podcast, Kunle interviews William Harris, a successful Ohio-based eCommerce performance marketing and Founder of eCommerce growth agency, Elumynt . William has helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M. His agency, Elumynt was recently featured as an Inc. 5000 winner as well as an Inc. Best Workplaces winner. William has authored over 200 articles about eCommerce, advertising, and leadership on En...
Feb 14, 2023•1 hr 18 min•Season 8Ep. 2
This episode features a special guest, Jake Karls, co-founder and face of the fast-growing good-for-you CPG confectionary brand, Mid-Day Squares . Jake, along with his sister Lezlie Karls and brother-in-law Nick Saltarelli, are known for sharing their entrepreneurial journey on TikTok, Instagram, and YouTube, giving customers a unique behind-the-scenes look at building a business. With sales on track to hit $17 million by the end of their fiscal year in May 2023, more than double what they did i...
Feb 07, 2023•1 hr 21 min•Season 8Ep. 1
On today’s episode, Kunle, Co-Founder of Octillion , an acquisition platform company whose goal is to acquire clean food and beauty consumer brands. 2023 is a year of new opportunities and growth but where do we find them? Kunle, an advisor and coach in eCommerce, shares his insights in his first solo episode for 2023 in the eCommerce space. With his collective experience from doing podcast interviews, working with different experts, and his own experiences, he outlines ten hacks that may serve ...
Jan 30, 2023•50 min•Season 7Ep. 50
Welcome to the 2X eCommerce podcast ‘Best of 2022’ series. I am excited to share with you some of the most impactful episodes from 2022. It was such a great year for the podcast and it was so hard to make a choice as to which episodes to include in this series. All in all, there was so much content to choose from. In 2022, we, as a collective, my amazing podcast guests, and I recorded a total of 63 episodes for a combined 3,325 hours of listening time, all of it is jampacked with the latest and ...
Jan 20, 2023•1 hr 41 min•Season 7Ep. 49
On today's episode, Kunle sits down with Jay Perkins, Co-Founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells, while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses. Jay, along with some college friends, had a goal to start and build something while maintaining freedom and autonomy. They chose to start an eCommerce business selling kettlebells, a product they were already familiar ...
Jan 10, 2023•1 hr 7 min•Season 7Ep. 48
On today’s episode, Kunle is joined by Ayo, Co-Founder of Octillion Capital Partners , an e-Commerce acquisition company that helps in building sustainable and inclusive consumer brands. As 2022 comes to a close, Ayo and Kunle share their perspectives and reflections on the year that was. With their shared passion for sustainability and inclusivity, Kunle and Ayo reflect on their experience acquiring Lean Caffeine, a sustainable company formed in 2017. Ayo and Kunle also share the back story of ...
Dec 30, 2022•1 hr 3 min•Season 7Ep. 47
On today’s episode, Kunle is joined by Jim Dorey, Senior VP of Inserra Supermarkets Inc., a supermarket chain owned by a family and works with ShopRite and PriceRite . Every big hit story starts with a simple one. Jim Dorey’s success in working with two big retailers in the US started with him sitting in a corner of a small grocery store. Exposed to “people from all walks of life”, Jim became mindful and empathetic of people that come into the store and took the lessons he learned in building hi...
Dec 23, 2022•53 min•Season 7Ep. 46
On today’s episode, Kunle is joined by John Roman, Co-Founder & CEO of Battlbox , a subscription-based company with tactical and survival products perfect for outdoor enthusiasts but also caters to non-outdoor enthusiasts. Everything was normal until John decided, after graduating from university, that he wanted to become a professional poker player. He was fascinated with the game and got deep into it, playing 12 to 13 hours a day for 4.5 years. He may have lost money here and there but the...
Dec 16, 2022•2 hr•Season 7Ep. 45
On today’s episode, Kunle is joined by Tray Brunner, Co-Founder & CEO of Bamboo Avenue , a sustainable athleisure brand, and Vybe Interior , an interior design company focusing on promoting local canvas art. Traveling was not one of Tray’s bucket lists but when he took an opportunity to study in Bangkok, his life changed forever. His life was not an easy one but it became a foundation of his leadership that later on would become material in establishing his businesses. His eyes were opened t...
Dec 13, 2022•1 hr 4 min•Season 7Ep. 44
On today’s episode, Kunle is joined by Johnathan Price, Founder & CEO of Down4Sound , a YouTube eCommerce company that serves car audio enthusiasts from around the globe. Success is not made overnight. Johnathan Price proves this adage. At an early age, his parents taught him that hard work and consistency create success and that kind of success is more fulfilling. Chopping cotton at the age of 14, a truck with a loud bassy noise piqued his curiosity until it became his hobby. After a nudge ...
Dec 02, 2022•1 hr 30 min•Season 7Ep. 43
On today’s episode, Kunle is joined by Chris Shipferling, Co-Founder of both South Col , an accelerator program that incubates retail business, and Global Wired Advisors , an eCommerce M&A firm that helps business owners sell their businesses. With the pandemic and recession happening hand-in-hand, Chris and his founding partners at Global Wired started to notice changes and slowdowns in the macro and micro-economic trends. Escala, a Tel-Aviv-based business consulting firm, presented the ide...
Nov 25, 2022•56 min•Season 7Ep. 42
During this session you will learn how inflation impacts on different niches, what you need to be thinking about as an operator from a strategic standpoint in the current environment, how data drives commerce and equity, and more. The panelists will leave you with top financial resources and tools available to investors and operators, as well as their predictions on where we are headed. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should tu...
Nov 18, 2022•1 hr 1 min•Season 7Ep. 41
