How do you tackle email marketing in an inflationary environment? How does consumer psychology change, and how should that guide your strategy? How often should you be messaging your customers? Should you be using SMS? Get answers to all these questions and more from our expert panel. Bonus point : The single most impactful tactic that merchants are overlooking --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. ...
Nov 17, 2022•1 hr 1 min•Season 7Ep. 40
This session brings together the tastiest in food and beverage brand builders. They’re sure to have your mouth watering by the end of this talk. You’ll learn why the unboxing experience is just as satisfying for customers as consuming your product, how retail partners are treating their brands and what this means for the industry, which channels best-in-class brands are prioritizing, and more. You’ll also leave with the low-down on the capital investment landscape specific to food and beverage, ...
Nov 16, 2022•48 min•Season 7Ep. 39
Do ads work on Gen Z and Gen Alpha? What does a content creator pro’s process look like? What are some mistakes that you might be making but need to avoid in ad creative? Our expert panel answers it all for you and more. You’ll leave with their go to ad creative strategies, and the tools you need to be a creative pro. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service ...
Nov 15, 2022•47 min•Season 7Ep. 38
Current market conditions are perhaps a Perfect Storm for ecommerce: Stratospherically high inflation, low consumer confidence and spiraling Customer Acquisition Costs. So what do you do when consumer confidence has hit record lows? How do you navigate inflation? What is the lipstick effect and can your business benefit from it? Get answers to all these questions and more, as well as a high-level strategic overview from our CMOs and marketing leaders. --- This event has been proudly sponsored by...
Nov 14, 2022•56 min•Season 7Ep. 37
This session promises the best minds in messaging, integrated campaign management, and lifecycle marketing to show you how you need to engage your consumers from start to finish – so that you can create a brand whose journey itself becomes the destination for consumers. Discover how best in class brands are engaging consumers across touch points, and throughout their relationship, to create relationships that stand the test of time. --- This event has been proudly sponsored by our good friends a...
Nov 13, 2022•57 min•Season 7Ep. 36
In this session, our expert panelists dive deep into everything you need to know coming into Q4. We cover the best ways to stand out to consumers when they’re being targeted by so many brands, what you need to do during a period where returns can be as high as 40 percent (sometimes more) and more. Our panelists will also reveal their specific playbooks, and what has gone well for them in 2022 (as well as what hasn’t). This session is the ultimate drill down into how to set yourself up for succes...
Nov 12, 2022•53 min•Season 7Ep. 35
This session has it all. Our expert panel covers everything from capital raising, attribution, whitelisting with influencers, category creation, and more . Throughout the next 40 minutes, this group of heavy-hitters in the eCommerce industry will reveal all – showing you what you need to prepare for Q4 this year, and why what you did last year might not be enough in what is expected to be a very competitive final quarter of the year. --- This event has been proudly sponsored by our good friends ...
Nov 11, 2022•41 min•Season 7Ep. 34
This session is delivered by the greatest minds in media buying and social advertising today. You’ll learn the top challenges in media buying, how the current economic climate is compounding thorny issues and the tactics and strategies you need to overcome them. This expert panel will teach you the emerging ad formats that are capturing attention today, and give you all the resources you need to scale your brand. Not to mention you will get their exact Q4 playbooks for social media advertising o...
Nov 07, 2022•50 min
Nov 06, 2022•6 min
On today’s episode, Kunle is joined by Billy Price, Co-Founder of BILLY Footwear , a shoe company that creates inclusive, functional, and fashion-trendy shoes. Living an adventure-filled life as a child and getting into a university to get a degree in mechanical engineering, Billy Price’s whole life was already planned ahead of him until his light was dimmed after a tragic fall from a three-story high window when he was 18. When he thought that this life-changing event had already confined him i...
Oct 28, 2022•1 hr 1 min•Season 7Ep. 32
On today’s episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience. Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea’s CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach’s CEO, Raj De Datta. Working with around 850 global...
Oct 21, 2022•45 min•Season 7Ep. 31
On today’s episode, Kunle is joined by Jordan Schindler, Founder & CEO of Nufabrx, an innovative healthwear that combines medicine and garments that solve patient compliance. It all started with a pillowcase problem. Jordan Schindler was having issues with his skin and had tried creams, pills, etc. to no avail. His dermatologist recommended that he wash his pillowcases 2 to 3 times a week. For Jordan and most people, that would not be doable. Thinking of how to create a solution to his perso...
Oct 14, 2022•1 hr 5 min•Season 7Ep. 30
On today’s episode, Kunle is joined by Polly Bickel Wong, President of Belardi Wong , a marketing agency working with affluent brands doing a mix of online and offline marketing. Polly’s marketing career began with an awesome start. After graduating with an English literature degree, she worked as a PR in Publicis, then EvansGroup in Seattle. She was also recruited to Williams-Sonoma, Inc. where she worked with both digital and offline marketing. With her experience and finding fun in doing her ...
Oct 07, 2022•52 min•Season 7Ep. 29
On today’s episode, Kunle is joined by Howard Panes, Founder & CEO of GameFit LLC, a health and fitness company that created Stealth Fitness , a mobile app with games that make exercise and fitness exciting. Having had lots of failed ventures and Nos to his ideas, Howard pushed and gave everything in his business. As he thought he was losing everything, he came up with an idea for a business from a business meeting of an entirely different matter. From then on, his success skyrocketed. In 20...
Sep 30, 2022•1 hr 22 min•Season 7Ep. 28
On today’s episode, Kunle is joined by Reinis Krumins, Co-Founder of AgencyJR , an SMS and email marketing agency that helps eCommerce create a product launch strategy framework. Young as he was, Reinis, at the age of 13, knew what he wanted–to make money. As a kid raised by his grandmother and mother, he wanted to have things that, with limitations to resources and finances, he was not able to have. His mind and life started to change when he met his stepfather, a self-made man who was able to ...
Sep 24, 2022•55 min•Season 7Ep. 27
On today’s episode, Kunle is joined by Kaila O’Connor, Founder & CEO of KMO Consulting , a consulting agency that uses affiliate marketing with PR to get brands into top-tier high-traffic websites. Growing up in a small town and thought to have been bound for a musical career, Kaila’s career shifted after a minor subject, PR 101, led her to affiliate marketing. After talking to affiliate managers, she was able to learn about affiliate marketing and its ins and outs. Having too many clients, ...
Sep 16, 2022•42 min•Season 7Ep. 26
On today’s episode, Kunle is joined by Fred Hart, Partner and Creative Director of Interact Brands , a branding agency scaling challenger brands up from digital into retail environments. Fred got into design at a very young age after sketching shoe designs and sending them to Adidas. While young, turning down Adidas, this opportunity missed led him to a bigger one and building his own branding agency. Growing up in a place of a cultural melting pot, Fred developed his design philosophies by bein...
Sep 09, 2022•51 min•Season 7Ep. 25
On today’s episode, Kunle is joined by Jim Huffman, CEO of GrowthHit , a growth company that helps companies and founders scale their D2C business with data-driven goals. Being a boy good with math and numbers, naturally, Jim would end up in a finance career, working in a bank. However, he realized he wanted to be on the other side of the table–the businessmen. With his experience in finance and investments, he rerouted his journey to becoming a consultant for business and launching startups. Fr...
Sep 02, 2022•54 min•Season 7Ep. 24
On today’s episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands, a marketing agency that helps D2C brands nurture and retain customers through full-service retention and life cycle marketing. Working her way up from being a marketing assistant to being the CMO of a multi-million dollar DTC eCommerce company, Jess Chan decided to build her own company, Longplay Brands after being sought after by different entrepreneurs with regard to marketing. She manages to live her core ...
Aug 26, 2022•1 hr 9 min•Season 7Ep. 23
On today’s episode, Kunle is joined by Anaita Sarkar, Co-Founder & CEO of Hero Packaging , an Australian-based company making sustainability possible for eCommerce businesses with their compostable packaging that caters globally. Anaita was born in India and migrated to Australia when she was three. She started an eCommerce business and was shipping out 80-100 packages a day and was horrified by the thought of single-use plastics and their effects on the environment. She started researching ...
Aug 19, 2022•40 min•Season 7Ep. 22
On today’s episode, Kunle is joined by Nathan Hirsch, CEO of EcomBalance, a bookkeeping service provider for eCommerce businesses that gives detailed monthly reports and analysis so that business owners can make smarter decisions geared toward growth. Nathan Hirsch was the founder and CEO of FreeeUp, a freelance platform that grew into a multimillion-dollar business until he sold it and exited in 2020. During the pandemic, he also went on and created two other platforms called Outsource School w...
Aug 12, 2022•39 min•Season 7Ep. 21
On today’s episode, Kunle is joined by Dhruv Saxena, co-founder and CEO of ShipBob, a market-leading warehouse management that provides warehouses as a service, or 3PL to largely Shopify, BigCommerce, and direct-to-consumer eCommerce space. Experimenting with side projects such as eCommerce startup while being a full-time software engineer, Dhruv, with his business partner and friend, Divey had to endure long lines at post offices during lunch breaks to mail customers’ orders. Faced with the dif...
Aug 05, 2022•55 min•Season 7Ep. 20
On today’s episode, Kunle is joined by Matthew Merrilees, the North America CEO of Global-e , a FinTech cross-border eCommerce enablement platform that enables brands and retailers to deliver purchase experiences to worldwide customers. After being injected into international logistics right after college, Matthew saw brands voicing out opportunities on how logistics partners can help to drive more upstream impacts to merchant customers before having to ship the package. That’s where his interes...
Jul 29, 2022•50 min•Season 7Ep. 19
On today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship , a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands h...
Jul 22, 2022•45 min•Season 7Ep. 18
On today’s episode, Kunle is joined by Marieke Van de Rakt, Founder and CMO of Yoast , a popular WordPress search engine plugin with over 5 million installations. If you’re a long-time WordPress user, surely you’ve come across the Yoast SEO plugins. After a while, they became a WooCommerce app by bringing in many sub-apps to support a user's eCommerce journey. Now, they’re furthering their eCommerce reach by applying their success in both platforms to Shopify. Marieke shares the backstory of Yoa...
Jul 15, 2022•54 min•Season 7Ep. 17
On today’s episode, Kunle is joined by Francis Pilon, Head of Global Partnerships at LimeSpot , an industry-leading eCommerce conversion platform that transforms buying experience by providing personalized experiences for each shopper in real-time. Understanding your customers is the number one rule for each merchant. Francis shares his unique approach to personalization which is the Crawl, Walk, Run Approach. Not only that but his extensive knowledge of the subject matter extends to the interfa...
Jul 11, 2022•49 min•Season 7Ep. 17
On today’s episode, Kunle is joined by Oren Schauble, Brand Expert and Creator of Product People , a community focused on providing entrepreneurs with product innovation strategies and product-related content to build better margins. Standing at the forefront of product development with a design and branding background, Oren decided to venture into the realm of M&A. Alongside his partners, they did a public roll-up company over a three-year period and acquired different companies in the cann...
Jul 08, 2022•1 hr 4 min•Season 7Ep. 16
On today’s episode, Kunle is joined by Anthony Ciavirella, who is one of four Founders at Manmade , a breakout, and what seems to be a culture-defining Canadian men’s essential brand. Anthony alongside his co-founders, Roberto Rebelo, Robert M, and Phil Santagata are best friends that left their careers in Finance to focus on providing men with the quality basics they need without the BS. This four founder team have ideated and built a men’s essential brand that has created quite a buzz in their...
Jul 01, 2022•1 hr 9 min•Season 7Ep. 15
On today’s episode, Kunle is joined by Blake Hutchison, CEO of Flippa , the number 1 global online marketplace to buy and sell online businesses and digital assets. Sometimes starting a business from the ground up can be a lot of work, especially for those looking for something on the side while working their 9 to 5. With the world quickly getting accustomed to the digital age, an overflow of digital businesses begin to arise. To synchronize with the fast growth, Flippa has become the heart of t...
Jun 24, 2022•47 min•Season 7Ep. 14
On today’s episode, Kunle is joined by Kosmo Khosravi, CEO of Kosmo’s Q , an omnichannel American barbecue spices brand that started out as a passion project with one spice. Now, it sells 30 different products across the UK, Switzerland, and the US. It’s time to pull out the cold drinks and enjoy a get-together with some barbecue. The burning charcoal, the savory fragrance of the marinade and the sizzling sound of cooking meat. It brings back memories and pulls us out from the heaviness of the w...
Jun 17, 2022•1 hr 14 min•Season 7Ep. 13
