On today’s episode, Kunle interviews Brian Miller, the Founder of Easy China Warehouse , an Ecommerce 3PL Logistics company based in Shenzhen China. They discuss how his company survived the Cornonavirus lockdown and offer insights on what you can learn from the Chinese experience. Here is an outline of a few topics that we discussed, What happened in China when the outbreak began and how China handled the virus How the virus affected local and global supply chain Trends in the shipping/logistic...
Apr 02, 2020•47 min•Season 5Ep. 13
Actions to take in your eCommerce business right now in the wake of COVID-19 1. Stay safe - life is more important than anything else 2. Assess your supply chain and delivery partners 3. Governments will want eCommerce to function 4. Write to your customers immediately 5. Organise remote working 6. Communicate with your 3PL partners 7. Ensure your Warehouse staff are safe 8. Reach out to all service providers, see if you can secure any payment holidays 9. It is not business as usual and so be em...
Mar 26, 2020•22 min•Season 5Ep. 12
This is the second episode of our COVID-19 series that addresses how the ecommerce industry should respond to the Coronavirus global epidemic. On today's episode, Kunle interviews three experts that serve the ecommerce industry in varying degrees, Erich LitchPresident and Chief Operating Officer of 2Checkout, an online payment processing platform with 17,000+ Active Clients, 300+ Employees all of which currently now work remotely in the wake of the epidemic and 4 global offices. Refael Elbaz An ...
Mar 20, 2020•49 min•Season 5Ep. 11
This is the first of a series of episodes that addresses how the ecommerce industry should respond to the Coronavirus global epidemic. On today's episode, Kunle interviews three experts that serve the ecommerce industry in varying degrees, Artur KiulianFounder of Colab, Los Angeles-based venture studio that helps ecommerce businesses and startups build AI/machine learning tech. John M. Scannapieco An attorney at law firm Baker Donelson and chair of the firm’s Global Business Team. They specialis...
Mar 18, 2020•45 min•Season 5Ep. 10
On today's episode, we are joined by GQ Fu, a co-founder of LTVplus and a #cxnerd that is on a mission to rid the world of bad customer experiences. We talk about leveraging customer support functions as revenue-generating channels. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Kl...
Mar 16, 2020•43 min•Season 5Ep. 9
On today's episode, Kunle goes deep into the subjects of emotional selling, developing video creatives and media buying scheduling. Emotion is critical to advertising and advertising works by establishing feelings, associations and memories in relation to a brand. The association of memories influences buyer behaviour which ultimately translates into a purchase. Emotions help, stimulate and guide attention create and reinforce associations created by advertising What your video ads should set ou...
Mar 05, 2020•37 min•Season 5Ep. 8
Michael Epstein started his ecommerce journey by starting and scaling an ecommerce brand to over $10m in sales with a successful exit. Michael is currently the CMO of AutoAnything, a 9-figure online retailer of aftermarket automotive accessories. He is also an investor and partner in PostPilot , an app that enables online stores to segment their customer list and automatically send personalized postcard campaigns just as they would with an email or SMS marketing automation platform. ----------- ...
Feb 27, 2020•45 min•Season 5Ep. 7
Arnold Ma is the Founder of Qumin , an Award-winning Chinese digital creative agency based in London and Shanghai as well as is the host of the China WTF Podcast . With clients such a Net-A-Porter, Harrods, Heathrow and Manchester United, Arnold knows a thing or two about launching and marketing brands in China. This episode is packed with a whole lot of primer information that sheds some light on how the modern Chinese consumer thinks and reacts to branding and marketing. We discuss three major...
Feb 20, 2020•51 min•Season 5Ep. 6
John Cant runs Rising Sun Commerce , a Japan-focused Amazon agency and since Amazon in Japan is the same size as the UK he shares the opportunities currently available to direct-to-consumer brands attempting to reach Japanese consumers. We cover a lot on this episode ranging from culture to the technicalities of Amazon product page. It is a great episode you do not want to miss. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth ...
Feb 13, 2020•36 min•Season 5Ep. 5
This is a remarkable direct-to-consumer (D2C) story - Colin McIntosh is the founder and CEO of Sheets and Giggles, a digital native brand in the $12 billion bedding space. Colin started Sheets and Giggles by raising $284,000 with a crowdfunding campaign on Indiegogo and has since attracted $2M in VC funding. On this episode, he tells the unique story of the ideation process, prototyping, how to launch a successful crowdfunding campaign and why he made the decision to get VC funding so early in t...
Feb 06, 2020•54 min•Season 5Ep. 4
On today's episode, Kunle talks about five areas of focus direct-to-consumer ecommerce brands should base their media buying activities on. Regardless of the paid media platform, these principles will help form your overarching strategy so that you apply tactics. Here is a summary of the five points discussed: Winners of the game drive high reach and high frequency Media buying is a hunt - you need to dial-in on sub-audiences Is your on-site funnel leaking and costing you cash? What are your mic...
Jan 31, 2020•21 min•Season 5Ep. 3
Kunle hosts today's show, he talks about 9 to-dos every direct-to-consumer marketing team should have in order to unlock sales growth in 2020. Here is a summary list of what was discussed: The growth triad: AOV, Conversion Rate, Traffic (returning / new) Push Notifications SMS Unify your messaging strategy - synergise it Reduce the amount you're discounting Drive a lot of focus on brand Frame and tell your brand’s stories Leave visual and audio-visual footprints Work nurturing a community What e...
Jan 29, 2020•34 min•Season 5Ep. 2
So we are back with Season #5 of the 2X eCommerce Podcast show. We have a brand new cover image, new soundtrack and lot more announcements. Here is a summary, More segments that will include news bites and key developments in the direct-to-consumer commerce space that you should know about Segments covering feedback from listeners and the community Episodes will be uploaded to the YouTube channel - it will be scrappy at the start but will improve as we progress A core focus on digital-native ret...
Jan 28, 2020•15 min•Season 5Ep. 1
This is an interview with Chris Walker of Vietnam Insider , he has been working in the Vietnam Garment Industry since 2008. His expertise is advising established fashion businesses and start-ups that want to leverage the low-cost of manufacturing in Vietnam. We talk about, market research, framing and telling your brand story or brand message establishing your target audience the importance of tech packs, Chris' recommendation is Belinda at Techpacks.co Deciding your quality control strategy Mee...
Jan 16, 2020•48 min•Season 4Ep. 60
Neuroplasticity Procrastination awareness I am not perfect but have been more aware of procrastination I practice small habits such as brushing my teeth immediate I get out of bed and then jumping into a cold shower Happiness is not a destination It is a state of mind. Do not compromise your happiness for anyone. Radiate happiness to seed and grow happiness Find shortcuts but not silver bullets Yes strive to be lazy but finding and using shortcuts. Apps, strategies, automation and outsourcing. K...
Dec 25, 2019•27 min•Season 4Ep. 59
On today's episode, we discuss how to use SMS Marketing to 2X your customer lifetime value by going conversational. And the lessons learned from scaling a direct-to-consumer commerce brand by 10,000% in 2.5 Years to exit with Bogdan Constantin, the founder and CEO of Voxie - a conversational commerce platform helping digital brands build relationships with their customers by letting them connect and purchase in text message. He previously founded the world's first online tux rental company - Men...
Dec 19, 2019•31 min•Season 4Ep. 58
It is Q4 and you’re probably processing the most orders at this time of the year! On today’s episode, we are going to be talking about streamlining and automating shipping and fulfilment processes. Cody DeArmond is the Director of Sales at ShipStation in Austin, TX. Over the last 6 years, Cody and his team have helped thousands of eCommerce merchants improve their businesses by streamlining and automating shipping and fulfilment processes. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION T...
Dec 12, 2019•37 min•Season 4Ep. 57
Linda Farha is Founder and Chief Connector of space connector and pop-up facilitator, pop-up go • Pop Up Go is a trusted solution provider that connects landlords and space seekers across North America for pop-up opportunities. Well-versed in the marketing, retail and property management landscape and working with some of Canada’s most respected brands, with an insider’s perspective, Linda was able to foresee the growth of temporary retail and experiential marketing, to develop a platform for bo...
Dec 05, 2019•29 min•Season 4Ep. 56
Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books: BrandSimple BrandDigital The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. We'll be talking about the evolution of retail, whether Amazon is a threa...
Nov 28, 2019•36 min•Season 4Ep. 55
Michael has built and scaled ventures to international reach and lead companies from day 1 to acquisition. He is the Co-founder of Retina AI , a platform that determines true customer lifetime value (CLV) of a customer at their very first purchase. Michael talks about the best-kept secret used by the biggest ecommerce brands in the world, predicted customer lifetime value. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just la...
Nov 21, 2019•36 min•Season 4Ep. 54
Erin was an early hire at Instagram - employee 40! And was instrumental in the global rollout of Instagram's advertising solutions. Erin led Product Marketing Communications for the Instagram Ads global rollout and developed its first-ever digital marketing campaign. She managed the Client Services team at Amazon overseeing Entertainment advertisers and has worked with Fortune 500 companies such as Zillow, Disney, Liberty Mutual, PepsiCo, bareMinerals, USAA, Warner Bros., and ABC. Today, Erin ru...
Nov 14, 2019•1 hr 12 min•Season 4Ep. 53
On today’s episode, I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start-up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue. Here are summary points about SunSki Target demographic of 25-35-Year-Olds They have been business for about 6 Years - since 2012 They extended their distribution business online in 2015, 3 Years Online S...
Nov 08, 2019•34 min•Season 4Ep. 52
Mitch Gruber is an Account Executive at Klaviyo , who has worked on over 350+ Klaviyo email accounts. If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales. Mitch talks about the 4 MUST have Flows: 1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 days after abandonment 2: Browse Abandonments 1-2 emails 3: Welcome Series Lock it down - messaging imp...
Nov 07, 2019•35 min•Season 4Ep. 51
I wanted to let you all know that the next 3 episodes we will be publishing were recorded last year after Black Friday and Cyber Week. They are success stories that you can reference for your upcoming Black Friday and Cyber week campaigns. ★ Support this podcast ★
Nov 05, 2019•3 min•Season 1Ep. 49
Interview with Chase Clymer, the Host of the Honest eCommerce Podcast Show and Co-Founder of Electric Eye Agency , a Shopify design and marketing agency. We talk about, What the most successful brands you work with doing for growth. What your MVP marketing plan should look like. Shopify tech stacks. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately invol...
Oct 31, 2019•43 min•Season 1Ep. 49
On today's episode, we interview Derek O’Carroll, CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. So Brightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down to poor post-purchase customer experience caused by poor backend processes. We talk about, Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced. Delivery, service, refund and returns were the most predominant te...
Oct 24, 2019•43 min•Season 4Ep. 48
On today's episode, we interview Derek O’Carroll, CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. So Brightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down to poor post-purchase customer experience caused by poor backend processes. We talk about, Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced. Delivery, service, refund and returns were the most predominant te...
Oct 24, 2019•43 min•Season 3Ep. 48
On today's episode, we are joined by Anmol Oberoi, Founder of Emitrr - a voice commerce platform for eCommerce merchants and also an Amazon Partner for voice commerce. We talk about, Core voice commerce concepts and why now is the right time for eCommerce merchants to start adoption. Amazon's Alexa's current dominance in the voice space Quantifying voice commerce outside of Amazon's domain The convergence of voice and display screens with devices such as Echo Show Current limitations of Alexa ou...
Oct 17, 2019•32 min•Season 4Ep. 47
Our final KlaviyoBOS interview was with Eric Bandholz, the founder of men’s grooming company, Beardbrand. Eric shared marketing strategies that helped him scale his brand and discussed how embracing owned marketing has helped him build a thriving business off Amazon. Here is a summary of what was discussed: They are bootstrapped and decided to be creative in order to drive traffic through YouTube is Beardbrand's major top of funnel traffic source with 1 million subscribers and just over 1,000 ep...
Oct 09, 2019•15 min•Season 4Ep. 46
Another KlaviyoBOS interview with Jon Palmer, Marketing Director at HYLETE , an innovative community built, backed, and driven fitness apparel brand, with 20-40% YOY growth, 50% of revenue tracked via Klaviyo Click, 80% average open rate on flows and powered by 200+ behavioral flow emails. We talk about how Jon's team us Klaviyo as CRM that glues otherwise siloed customer touchpoints into a coherent and personalised customer journey flow. Here is a summary of what was discussed: Pass data from a...
Oct 08, 2019•23 min•Season 4Ep. 45
