Valuing and Selling Your Firm
Blair and David discuss why, when, and how principals sell their firms, and Blair reveals he is skeptical about selling his own firm.
Dec 13, 2017•35 min
2Bobs—with David C. Baker and Blair Enns
Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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Episodes
The Complexities of Commission Culture
David picks Blair's brain about new business compensation, and what principals need to consider in finding their firm's place on the spectrum between full commission and salary with no incentives.
Nov 29, 2017•36 min
The Role of Profit in a Creative Enterprise
Blair has some questions this week and David has answers. The topic is profit - what it is and the targets firms should be setting.
Nov 15, 2017•28 min
Mea Culpa
David offers to help Blair remember all the times he's been wrong over the past couple decades. Then Blair says he'll be happy to reveal all of the places he's wrong now but doesn't even know it yet.
Nov 01, 2017•32 min
The Science Behind Structuring Roles
David reveals some of the science behind the extensive research he has done over the past couple decades to develop a key part of his Total Business Review . Blair asks him to explain the three roles principals cannot let go of, along with the three roles they should give up first if they want their firms to really thrive.
Oct 18, 2017•34 min
The Business of Expertise - Part 2
Blair revisits David's new book, interviewing him on the two chapters that cover the important topic of positioning: "Distinguishing Between Vertical and Horizontal Expertise," and "Principles for the Less Exchangeable Positioning of Expertise."
Oct 04, 2017•35 min
Seven Words You Can't Say in Business Development
David and Blair discuss a list of words Blair came up with that you should avoid to keep you out of trouble and in control of the buy-sell relationship.
Sep 20, 2017•32 min
Paid Time Off or Earned Time On
Blair needs a vacation. And David is blown away by how little time principals take off.
Sep 06, 2017•27 min
An Introduction to Blair Enns
David asks Blair to describe his work and his passion for the creative entrepreneurial community, and they discuss how where he lives has such a huge impact on what he does.
Aug 23, 2017•19 min•Ep. 15
How to Drive Your Employees Bat Sh*t Crazy
The issue of how principals manage their employees continues to pop up for David year after year, and Blair is worried that he might have this problem in his own firm.
Aug 09, 2017•28 min•Ep. 14
Being Like Everyone Else
Blair restrains himself from going off on a rant about who his clients choose to learn from.
Jul 26, 2017•30 min
An Introduction to David C. Baker
Blair interviews David about who he is and why people should pay attention to what he has to say - if they should at all...
Jul 12, 2017•20 min
How Much Should You Write?
Blair lays out a year-long experiment where he significantly increased his writing and online publishing commitment .
Jun 28, 2017•30 min
The Business of Expertise - Part 1
David Baker wrote a book! And Blair asks him about his authoring process, publishing, and the book's topic.
Jun 14, 2017•33 min
What Happens When You're Away
David and Blair list good and bad things that can happen when the principal steps away from their creative firm for a period of time, which is based on David's blog post on the matter .
May 31, 2017•34 min
Why Advertising Agencies Don't Advertise
Blair revisits the first piece of thought leadership he ever wrote, taking a look at why firms may or may not do for themselves what they do for their clients.
May 17, 2017•30 min
Thriving In the Middle of the Road
Blair questions David on an article he wrote about identifying the risks on either side of the road and navigating a path between both extremes.
May 03, 2017•31 min
A Sales Skeptic Interviews a Sales Expert
Blair does his best to reform David's skepticism of sales, discussing what works well and what fails miserably in the sales process.
Apr 19, 2017•35 min
Five Irrational Fears
What keeps you up at night? Blair interviews David about the five most common fears that he has seen in the consulting work he has done with over 900 firms.
Apr 05, 2017•26 min
The New Entrepreneur
David and Blair discuss how the nature of entrepreneurship is changing and what the new entrepreneur is facing today.
Mar 15, 2017•29 min
Truths and Myths About Money
Do you have trouble talking about money with clients? David makes seven common statements about money and Blair states whether they are true or false and why.
Mar 01, 2017•31 min
Say What You Think
David interviews Blair about the art of effectively communicating with clients and coworkers.
Feb 15, 2017•34 min
How Not to Act Like an Expert
David and Blair discuss seven common pitfalls that can make experts appear less credible, even if they possess deep knowledge. They cover the importance of prioritizing time for articulating thought leadership, setting boundaries for client accessibility, and strategically approaching lead generation. The conversation also explores the dangers of claiming broad relevance, exclusively serving local clients, using excessive superlatives, and producing generic "thought-ish" content, emphasizing that true expertise is built on focused insight and disciplined communication.
Feb 01, 2017•31 min
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