How Not to Act Like an Expert
Feb 01, 2017•31 min
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Summary
David and Blair discuss seven common pitfalls that can make experts appear less credible, even if they possess deep knowledge. They cover the importance of prioritizing time for articulating thought leadership, setting boundaries for client accessibility, and strategically approaching lead generation. The conversation also explores the dangers of claiming broad relevance, exclusively serving local clients, using excessive superlatives, and producing generic "thought-ish" content, emphasizing that true expertise is built on focused insight and disciplined communication.Episode description
David and Blair make a list of the common mistakes that people make in trying to portray themselves as experts.
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