In this episodes we discuss: Importance of the storytelling in marketing What kind of stories could you tell The importance of transparency How to find your differentiator what is a fractional CMO The future of work
In this episode we talk about Importance of the online communities How Appics managed to build such a loyal community Influencer marketing Authenticity online Importance of he cooperation with other partners Future trends of the social media platforms
In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online
In this episode we spoke about: The importance of the marketing involvement from the start The need for the tech and marketing departments to work closely together The role of the ego of the tech founders How do reach out to potential early adopters in a right way Non linear career paths The value of (real) diversity and tech recruitment Tech startup branding and the importance of building founder personal brand...
My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast. In this episode we discuss: how much has LinkedIn changed over the years "overnight" success what to do when you're invisible on LinkedIn LinkedIn engagement pods LinkedIn algorithm how to succeed on the LinkedIn platform
In this episode we speak about The value of experience The experience economy Brand and commodities Becoming the story everyone is sharing Experience in marketing
In this episode we speak about - data driven marketing and human stories - importance of personalising content - how one chooses target audience - advertising and promotion - how to find unique angle
In this episode we discuss: Online content creation Personal branding and positioning The 7 Vs framework LinkedIn and its algorithms How to choose the right platform Monetizing your content
In this episode we speak about: How to build audiences of buyers from scratch Virtual events How to adjust your marketing during the COVID 19 How to create a content that builds an audience Cold emails and their impact on your brand How do you choose a the right business mentor? Predictions for post coronavirus period
Today I spoke with Chris Walker. Chris is the founder and CEO of Refine Labs. Their Revenue Engine Optimization formula helps B2B companies grow revenue, increase pipeline velocity, and lower customer acquisition costs. In this interview talk about - how to start and grow your business - short term focused companies and the power of word of mouth - cold messaging on social and personalization - should you market during the coronavirus crisis - how to re-evaluate and adjust your business for thes...
Today I talk with Marc Mawhinney. Marc is "The Coach for Coaches", host of the podcast "Natural Born Coaches", and passionate about helping coaches achieve success. In this interview we discuss about: how Marc grew his audience and business how to pick a niche how much content you should give out for free how ti differentiate from others who offer similar services how to grow engaged Facebook group how did Marc create his brand podcasting and what it can bring to your business If you enjoy the p...
Today I want to talk to you about something that you may not like to hear. Many people prefer not to tell you this. Many people prefer to pretend this is not the case. But I need to tell you this anyway. So you are able to look at things realistically. So you avoid being disappointed because you had unrealistic expectations. Here is the truth Building an engaged and loyal audience takes time and loads of content creation. Of course all those who advertise the attractive “have quick results” mode...
Today I am talking to a good friend Jon Nastor. Jon is not only a proud dad, husband but he is also an online entrepreneur who loves creating, marketing and selling cool things online. His Hack The Entrepreneur podcast is a show which reveals the fears, habits, and inner-battles behind big name entrepreneurs and those on the path to success. The podcast was launched with the initial plan of having 30 cool conversations but later became on of the most popular business podcasts which has already b...
Today I’d like to talk to you about something that comes up quite often. These days I am being approached by people who, just like me few years ago are starting from scratch. No one knows them yet, they have not produced anything yet and they want to start but don’t know from where and how. And I can totally understand why they are confused. These days there is so much information on the internet. There are already many courses, podcasts, books, videos, tutorials and new ones are emerging with e...
My guest is Joel Hughes and today we talk about websites. In this interview we cover: how to make sure that your website differentiates from other websites elements that demonstrate your brand what makes a good website website design elements that help with conversion how to use your website to connect to your audience how to make a good web developer brief what is an ideal website
Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. In this interview we talk about rebranding vs branding from scratch the importance of being known what to do in order to become known what does being yourself mean...
As you have probably noticed I have missed my schedule. That has happened only few times over the last 2 years… and in fact that’s exactly what I want to talk to you about in today’s solo episode. So why did I drift away from my schedule and skipped last week? Probably you expect a serious excuse but I am not sure there is any. The thing is… I have been going through lots of internal debate and spend a lot of time thinking about things and as a result I have partly lost my motivation, inspiratio...
Today me and Peter Ross are talking about producing honest content, not having a niche, and how he engages with his audience. Peter blogged for years without getting any traction, until one day few months ago one of his posts on Medium called Lifestyle Design? Please, Shut the Fuck Up blew up. It went viral and many people (including me) discovered Peter and his content. So basically, Peter got into a position where the audience found him. Join the Brand Architect Club here!...
Today me and Kevin Field will be talking about podcasting, a topic we both are passionate about. Kevin helps develop your podcast and get, keep and grow your audience. He has been doing it for years in radio and now passes on his skills to podcasters. His experience has taken him on incredible journeys from recording at Buckingham Palace to creating content in prisons. In this interview we talk about how to choose the topics that your podcast audience will be interested in creating your ideal po...
My Guest Today I am interviewing Katya Varbanova (Livestream Katya). Katya is livestream strategist and the founder of the Peri 10k . Peri 10k is an exclusive mastermind of livestreamers. In this interview we talk about how did Katya start her community how to start livestreaming if you don't feel comfortable about it the difference between video and livestreaming which livestreaming platform is the best if you want to build your audience from scratch personality type vs livestreaming success ho...
Today I speak to Brian G. Johnson , I'm a serial entrepreneur, #1 bestselling author, engaging speaker, product developer, poodle wrangler and an all around good guy. The one quote that stood out for me and that I truly loved was: Different is superpower! In this interview we talk about what role does one's personality play in branding and the content one creates how to stand out from the crowd how to make people come back to your content why Youtube videos will never become old...
I hope that you and your audience are doing well and the week has been productive and positive so far. Mine is not as productive as I wanted it to be, but on other hand we all deserve a break once in a while, right? In the previous episode I promised to share with you my thoughts and experiences provoked by the New Media Europe. For those who don’t know - and probably many of you don’t since it is not in the US - New Media Europe is a conference for people focused on growth. This is the conferen...
Today my guest is Laura Roeder. Laura Roeder is the founder of Edgar , a new social media automation tool designed to prevent updates from going to waste. Since 2009, she's been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media . Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship. Laura has spoken at numerous influential industry con...
Hey everyone! How do you like the new podcast name? As you see the changes I am making are becoming real now. But there are things that do not change and it’s still me - Ani Alexander :) Those of you who have missed the news can check out episode 156 where I spoke to you about the evolution of the Write to be Read podcast and why it will be turning into something else - hopefully something as exciting as what we had or even better. If you need more details, please check out episode 156 . ok so -...
Please check out the new online community I created few days ago and join the awesome members and me. Today my guest is Kim Somers Egelsee. She helps men and women find their passion and purpose, develop and design it, forget the fear and move forward with positive communication, action, confidence and success. She does this through coaching, speaking, mentoring and consulting. Kim is the #1 best selling author of “Getting Your Life to a Ten +”...
This episode is gonna be very different from what you’re used to. In fact I have to be honest and say that this particular episode was the hardest to record… well maybe apart from the very first episode of course… I aired the very first episode of the write to be read podcast on July 1 2014 - almost two years ago. And it has been very exciting, bumpy and rewarding journey since then. For me launching a podcast was an experiment. Apart from the fact that I really wanted to help writers, I was als...
Today I interview Mark Messick. Mark is 16years-old. He is a bestselling author. He has written and publisheddozens of books, sold tens of thousands of copies, and make $4,000a month from my royalties. You can check out his course the Book Sales Doctorhere.
Andrew Lowe is an author and book editor from the North of England. His writing has been published in several magazines and newspapers, including The Guardian, The Sunday Times and Men’s Health, and he’s worked in creative and digital roles with GQ, Vogue, Wired and Total Film. He writes psychological thrillers – novels and short stories. His latest novel, The Ghost , is the story of a troubled film critic who finds himself menaced by the victim of a childhood prank. When he’s not working on his...
