First Customers, Personal Brands and Marketing with Luc Bohunicky
Jul 19, 2020•1 hr 3 min•Season 1Ep. 201
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Episode description
In this episode we spoke about:
- The importance of the marketing involvement from the start
- The need for the tech and marketing departments to work closely together
- The role of the ego of the tech founders
- How do reach out to potential early adopters in a right way
- Non linear career paths
- The value of (real) diversity and tech recruitment
- Tech startup branding and the importance of building founder personal brand
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