Embark on a journey through the nuanced terrain of podcasting, especially tailored for the discerning product-based entrepreneur. We're tearing down the one-size-fits-all facade and laying out the essential strategies you need to stand out in the saturated market of audio storytelling. From understanding when a podcast might actually detract from your business to embracing the DANCE methodology for content perfection, we're here to guide you through the importance of a well-crafted podcasting ap...
Apr 25, 2024•25 min
Every week, I get up for a ParkRun. Okay, most weeks. It's not for good reason that I'll often miss a ParkRun (yes, having your hair done the day before is a good reason) and I'll even visit other ParkRuns is I'm somewhere else in the country to make sure I don't miss out. But this isn't just about fitness. Showing up to the parkrun, seeing my time every week, and being able to see my progress is having more than just an impact on m health and business. I run with a podcast or audiobook in my ea...
Apr 22, 2024•18 min
We've all been there - launching a podcast and expecting people to listen. You've got a message to share with the world, you wanna do some good, AND grow your business at the same time... But time and time again, I see entrepreneurs, life coaches and therapists making the same mistakes with their podcasts. And it's okay, we've all gotta start somewhere when we launch a podcast. We're all gonna make those rookie mistakes... But if I can help you skip a few of those steps so you don't fall into th...
Apr 18, 2024•24 min
Navigating the tightrope walk between a career in teaching and the entrepreneurial leap is no small feat, and this week I'm revealing the raw truths behind such a journey. Picture this: I'm prepping for a crucial business presentation, but I'm also on the clock at a school, ready to mold young minds. In this intimate sharing session, I recount how adjusting my teaching schedule created the breathing room my business desperately needed, while also dissecting the often sugarcoated success stories ...
Apr 15, 2024•16 min
Picture this: you're about to make a presentation at a networking meeting, and you're asked by stranger "do you have any jack leads?" —how do you spin that into a compelling story? That's where the power of storytelling in podcasting comes to life, something I'm constantly fine-tuning on my own journey. This episode is a deep-dive into the art of crafting stories that stick with your audience, from using a story bank to draw out the perfect anecdote, to striking that delicate balance between ric...
Apr 11, 2024•20 min
I've been a teacher since 2014, when I started training in schools, and since 2022, I've been transitioning from education to entrepreneurship. Online, it's easy to see everyone talk about the success of their business and quitting their old industry. But I'm here to normalise doing it slowly, one step at a time, and to validate that finding a complementary balance between your old venture and new can be the way to make it work for you - even if that means getting to a stage where you're deliver...
Apr 08, 2024•16 min
If you're an entrepreneur that's been releasing their podcast consistently every week, hoping for more downloads but never seeing the results, then you're gonna want to listen in on this week's podcast episode. Today, I'm sharing the secret strategies to doubling your downloads in the next 30 days. In just one month, you can take your podcast downloads from 5 to 10, or 5000 to 10,000. And one of those strategies I even started back in February and it did exactly as it says on the tin, and the ot...
Apr 04, 2024•17 min
Big visions drive me. I've always had big ideas, whatever role I'm in. Mixed Attainment Maths curriculums in teaching, building a community of single women to end loneliness, and changing the way the world thinks through podcast, and those are just the career ones! And sometimes life demands come into play, and in the interest of doing at least one of them well, we end up having to give up on some of our big dreams and visions to make way for new aspirations to unfold. It isn't just about the wo...
Apr 01, 2024•16 min
It's always easier to look back and say "here's how to start a podcast" once you've already started one. The Single Girl's Guide to Life podcast started over 3 years ago, back in July 2021, and this podcast, Big Vision Business Owners, started 6 months ago. So from my two experiences starting a podcast, I'm gonna peel back the content to reveal how creating strategic content and fostering genuine engagement trumps any trending chart position. In this week's episode, I'll share my weekly ritual f...
Mar 28, 2024•22 min
When you put yourself out there online in the ways I do, it's a funny side effect when somebody knows you before you know them. It's a little bit "celebrity" to be recognised because someone who has seen or heard you online... but I LOVE meeting those people. And in this episode I'll share why those in-person, real-life connections, that come as a result of putting yourself out there and getting more people bring me joy and excitement. Want to start a podcast? Download the FREE Podcast Starter C...
Mar 25, 2024•10 min
When you first start a podcast, it's the dreaded fear of every entrepreneur turned podcast host - what if nobody listens to my podcast? And from there, the overthinking begins... Are my messages landing with the right people? Maybe I'm not "expert" enough. Why would anyone listen to me? The numbers are low and you don't know what's working yet - and in this episode, I'll be sharing how we can use that to our advantage. And I say this as someone that has started over with their podcast, going fro...
Mar 21, 2024•29 min
People are always really shocked when I tell them I network at least once a week. That's my average. I head to at least one event every single week, mostly in person, to network in the local community, or further afield if I'm heading to a conference or training. And that's because networking, at the startup stage of my business, is pivotal for my business. It's the bit I got wrong in my first business, the part I didn't spend enough time doing. Despite being time-rich, I overlooked this as a ke...
Mar 18, 2024•13 min
I hear it all the time - "How do I get more downloads on my podcast?", "How can I make it to the top of the charts?" And I get it - these metrics are the only measures we're automatically provided with when it comes to podcast hosting platforms and the public perception of how successful your podcast is doing. But with nearly three years of podcasting experience, I can tell you that from a business perspective, the download numbers and chart position aren't the crux of having a successful podcas...
Mar 14, 2024•17 min
Early into the "I Haven't Made It Yet Series" self doubt crept in as the sales hadn't yet. (You can head back to Episode 2 to find out about it). It's been a quiet few months in 2024, showing up every day working on the marketing, the lead gen, sales techniques... you name it, I'm doing it in some way. And despite those efforts, I hadn't yet secured a sale in 2024. But this week, I finally did it. Because this isn't like a PAYE job. You don't know when the next commitment to pay is coming in, wh...
Mar 11, 2024•12 min
Today's episode is all about starting a podcast. Whilst you can pick up your phone, record an episode and get it all uploaded to Buzzsprout (or any other podcast host) within a few moments, sometimes we can get in our own way. Plus, there's ways to leverage this launch and use it to your advantage. So with "starting a podcast" being on SO many people's lists, I'm sharing how long it *actually* takes to launch - so that you can reverse engineer from your launch date how you're gonna get your podc...
Mar 07, 2024•22 min
I didn’t know it before this year, but until recently, I’d been playing it small in my business. When I first jumped across from teaching to business, I was thinking about hourly rates, what would cover my working, and adopting a self-employed model, working from my previous experiences as a freelancer in theatre. But over the past 2 years, I’ve realised that if you’re building a business, your visions gotta be bigger. If you’re not gonna be burnt out from wearing all the hats all the time, you’...
Mar 04, 2024•20 min
In this episode, I'm moving social media to the side and sharing the TWO main methods for getting your podcast seen by the right people (i.e. your ideal clients), as well as dispelling the myth that podcast downloads are the measure of success of the podcast in your business. This makes sure your efforts are best placed to promote your podcast and get it seen by your ideal clients, rather than getting it seen by anyone and everyone, so that you can leverage the podcast to get more leads, create ...
Feb 29, 2024•27 min
When I first started building a business from scratch, I didn't realise how completley alone I would be. I had jumped from a busy, full-time teaching job, with various additional responsibilities, to no job at all - just me, myself and time in my business. All that time, surely I was loving it?! WRONG. Despite the excitement and adventure of pursuing this new, flexible lifestyle, where I would be the one in control of my time, working on a project I loved and was passionate about, and could see ...
Feb 27, 2024•17 min
Imagine you open up Instagram and you’re inundated with notifications. Comments, likes, follows. One of you videos has gone VIRAL – it's the dream, right?! But is the pursuit of virality in business marketing really all it's cracked up to be? When I first started marketing my life coaching business through content, getting views was *everything* and going viral was IT. And it didn’t take long before one of my Reels reached 10,000 views. A few months after that, a TikTok hit 200,000 views. And th...
Feb 22, 2024•31 min
This week, I had a moment of doubt creep in. As somebody that is inherently optimistic, positive and energetic, this is an infrequent experience for me. The toll of business however, can get the better of me and it reminds me of the human being that I am, and how it can't always feel breezy and that even with bouts of resilience and positivity, there will be moments of doubt. In this episode, I talk about where that doubt has crept in, how it's affected me and what I did about it. And you'll hea...
Feb 19, 2024•21 min
Starting a podcast is one of the biggest moves you can make in your business to increase your visibility and get known for what you do. But if you don’t have this ONE thing sorted behind your podcast, it’ll fall flat, you’ll lose momentum and you won’t show up like you need to in order to make your podcast a success. If you’re looking to build authority and be seen as the expert in your industry, you need to get this ONE element of your podcast sorted before you get going 💪🏻 Want to start a po...
Feb 14, 2024•32 min
Welcome to this *NEW* second of style of podcast within the Big Vision Business Owner world called “Haven’t Made It Yet”. It’s the side I’ll be sharing as the new business owner, navigating her way through business life on a path to “Making It” as someone who hasn’t yet made it. It’s an invitation to join me on this journey - one which you may be further ahead than me, or following in the footsteps of. Wherever you are, you’re welcome to join me, Chantelle Dyson, as I peel back the curtain on a ...
Feb 12, 2024•21 min
Welcome to this episode of the Big Vision Business Owners Podcast, where I delve deep into the topic of standing out online in today's competitive digital landscape. If you're worried another company in the same industry as you will take up all the space online, this episode will bring you insights and strategies to help you shine amidst the crowd. I'm here to tell you that even in a crowded market, there are methods to use to stand out online like no other in your industry is doing right now to...
Feb 08, 2024•31 min
Ready to make money from your podcast? It's one of the first things people talk to me about when they launch a podcast, so I'm here to share the 5 surprising ways you can make money from your podcast and how it can be part of your long-term revenue stream in your business. The road to monetisation isn't an easy one, but there are more ways than just getting a sponsorship to bring in funds from your podcast, and I'll be talking about them today as well as the pros and cons that go with each so th...
Feb 01, 2024•32 min
To niche or not to niche, that IS the question on ever business owners niche (and we say it like "neesh" not "nitch" FYI!) Niching down is an age-old discussion as to whether to or whether not, and I'll be giving you my insights and a very definitive answer as to whether you should niche down in your business (or your podcast) or not. Whether you're a seasoned podcaster looking to get more eyes (and ears) on your content or an entrepreneur seeking a competitive edge, this episode provides action...
Jan 25, 2024•27 min
In this episode, I'll share the powerful strategies to skyrocket the visibility of your coaching business, even if you're starting from scratch with zero followers. From leveraging social media tactics to crafting compelling content, I'll give you actionable insights to help you stand out in the crowded online space. Tune in to learn practical steps, overcome initial challenges, and build a strong online presence that attracts your target audience. Don't let a lack of followers hold you back – l...
Jan 18, 2024•29 min
*THIS EPISODE IS COMPLETELY UNEDITED* - except for the intro music, I've left this episode exactly as it was when I recorded it. The reason? So that you could hear what a podcast with no editing sounds like, and realise that stutters and mistakes are absolutely fine, so that you can finally get over your perfectionism and actually get that podcast recorded, once and for all. Honestly, I thought about this episode *a lot* more than usual. I rely on the edits to retake parts, but I've also done in...
Jan 11, 2024•30 min
This week's episode of the Big Vision Business Owners podcast steps into the rapidly-evolving digital landscape where artificial intelligence (AI) has become a game-changer across various industries, transforming the way we approach marketing and business. In this episode, I delve into the multifaceted realm of AI, such as Chat GPT and Copy.ai, demystifying its applications from content creation to marketing strategies. I reveal the AI tools I'm using to help me save time and get it ALL done as ...
Jan 04, 2024•27 min
Whilst we all wind down for the end of the year, this week's episode comes out specially on New Year's Eve. My word for 2023 was "excitement" and from a personal experience, there have been trips to more places around the UK than ever before, attending conferences, going to gigs and attending the very special Eurovision. In my personal life, the introduction of "step-children" has brought on a new dynamic, and how that balances in with managing the business has been an interesting challenge. But...
Dec 28, 2023•43 min
Welcome to a special episode of "Big Vision Business Owners" with Chantelle Dyson, your podcast expert and online visibility coach, where we cut through the noise and get straight to the heart of why Taylor Swift is undeniably the Greatest Entrepreneur of our Time. Love her or not as a pop artist, it's time to give credit where credit is due. In this episode, I'll be separating the melody from the money and diving into the sharp business mind behind the music. Regardless of your stance on her ch...
Dec 21, 2023•35 min
