Two Ways To Get Your Podcast Seen WITHOUT Posting More To Social Media | Ep 16

If those people aren't the right kind of people they're not your ideal clients If we don't then have a way to convert them in some way to become leads , to get on your email list and to become part of your ecosystem . Hello and welcome to the Big Vision Business Owners podcast .

This is the place for business owners that have a message that they want to share with the world , and we'll be talking on this podcast about how to get seen online , how to raise your visibility and actually get your message out there so that you can have that impact on the world .

We are all about creating a true connection with your audience , building a community around your podcast , what you do that feeds into your business . That can lead to growth , leads and more sales .

And , finally , we're all about changing the world , changing the way the world thinks , by helping you to share your message so you could have that impact , leave that lasting legacy and be part of greater change in the future , and I'm your host , shontell Dyson , who's here to do it with you along the way .

I'll be sharing my expertise and experiences with being a Big Vision Business owner , with being able to create content online the clever way , which means not having to spend hours on your phone , and together we'll be looking at how we can raise your profile online to get your message seen and heard . And with that , let's get on with today's episode .

Hello and welcome to another episode of Big Vision Business Owners . And today we're going to be tackling that dilemma that you have if you have a podcast , and that is the dilemma of trying to get the podcast seen by more people . This is the essence of every podcasters .

Issues right , whether it's in business or not , but we're going to be talking from a business perspective . We want people to see our podcast .

Now there is a big difference between someone that is just a podcaster that is trying to build revenue through the download numbers of their podcast and , alongside that , probably has a YouTube channel where the monetization is a bit stronger and you can actually make money from the ad revenue on YouTube , and then , of course , get your own sponsorships .

You need to show a level of downloads , a level of listeners , committed people that are loyal to your brand and your podcast to generate that In your business . It is not such a big pressure to get the big numbers . It's a little bit different because we don't care if we get 100,000 downloads If those people aren't the right kind of people .

They're not your ideal clients and , even more importantly , we don't want them if we don't then have a way to convert them in some way to become leads , to get on your email list and to become part of your ecosystem , joining your community , downloading freebies , whatever it might be .

But with Java type of podcaster you are , you are trying to get more people to see it and a lot of people started a podcast to get seen online more . Now , podcast is great , you know . Recording one episode a week or however you choose to record it , batch recording and then having all of that content to push out is miraculous .

And sometimes once you've started the podcast , you realise how much work it is and go how am I going to repurpose it ? Or how do I keep all of this editing up and actually get it all pushed out , because there's actually so much content and I'm not doing enough with it . I've got it all but it's not actually being used .

But there are ways to actually get more eyes on your podcast that don't just fall to social media . Of course , I'm going to talk a little bit about social media , because it is a big section of it , but it's not the only way to get more eyes on your business , which will ultimately bring in more leads .

Now , I can bet that any of you that are there as a business owner with a podcast have been looking at the downloads going right .

Okay , well , you know I'm consistently getting something in the 10s , 20s , 30s , maybe even up to 100 , but I quite like a few more downloads , even just double the amount , because if I could have double the amount , then I'd have double the amount of leads coming through .

Now that I've thought about what freebies I've put there , what links I'm putting out , it would be great if I could actually increase that a little bit and get more people looking at my podcast . And , from what I observe , I'm in a lot of groups .

I speak to a lot of business owners and I find that I know the kind of things that they're going to have tried , which you've probably tried posting about it to your Instagram stories . That is number one sharing that your episode's been released , showing that you've got a new episode out . Hey , look at this , it's on Spotify , have a little listen . Great .

You might have even posted it to your community if you've got one . Hey , got a podcast just another one this week and it's on that . It's called this take a listen , lovely .

You might even have gone into some other groups and posted about it and read a few posts in those groups , where people are like I've tried to get my podcast seen , and I've inquired and said , well , what have you done to try and get it seen ? And they've gone .

Oh well , you know , posted to my socials , posted it for my Facebook profile and I've posted it in Facebook groups , podcasting Facebook groups . You know , here's my new podcast . The people promoting their podcasts and here's my podcast groups are people that have podcasts , not necessarily your ideal clients .

So we need to be very clever about what we're doing to try and get eyes on your podcast . And there are two elements to this . There is the promotion side and the content side , and I'm gonna be covering both of these in today's episode and go into the detail .

I've touched on some , but let's really look at some of the methods that you can use to get your podcast seen by more people . When it comes to promotion , as I've already explained , a lot of people default to social media .

It makes sense , it's free , it's quick and easy and doesn't take a lot for us to put , most of the time , some sort of content together to get it out on social media . I've done the same and it does work . The single girls guide to life .

I can only not only , but I can predominantly put down the success of that podcast being because of how well I took the content and repurposed it all , had someone do that for me at a certain time .

There was a level I got to where I was doing some of it the video side predominantly while somebody else then made the carousels and took the blog post to the episodes and turned them into something else .

I started by doing that myself and at a certain level I went I've got to get someone else to do that for me , which is why we now offer that as a service , both editing your podcast for you and doing some of the repurposing too , because it takes the bit away from what you want to do , but that is the way to do it .

So sharing that you've got a new episode out is lovely and that's nice to remind your followers , your loyal followers of the podcast and you that you've got a new podcast out , but it's not going to necessarily activate people to go and listen because a title unless it's very , very good which , let's be honest , we can make the titles good , we can practice that

and you'll know all about kind of click-baity headlines and you have to play a little bit about that . You don't have to go super-baity , but you do want to instill the need for someone to go and listen and that's what we need to convey when we're posting on social media .

We need to either raise their curiosity in some way we need to make them feel a particular way which could be understood , heard , listened to or you go the other route , which you'll know there's certain content creators out there which is like anger and opposition and that's where you get the opinionated pieces coming out .

You just need to grab their attention , so you're not selling the whole podcast episode to them . You're giving them glimmers of little snippets that are going to grab their attention for a particular reason . That's the game we're in attention-grabbing at that point .

There's a clever way to do that where you don't have to be posting everything all the time and we can streamline that to be able to put a few videos out on Instagram which repurpose onto Facebook , youtube shorts , tiktok , and then you've got blog posts , linkedin post carousels on Instagram for a bit more of a kind of connection piece over the attention pieces .

That's how to use social media correctly . But social media isn't the only thing you can do to get more people listening to your podcast . When I thought about putting this episode together , I was instantly drawn back to a book called Contagious , and it's nothing to do with viruses quite the idea .

Obviously the contagion is a knock-on effect , but it's the way to get more people talking about your podcast or your product service , et cetera . And it comes back to some really basic principles like word of mouth . Podcasts , we know , actually succeed the most when people are recommended something and the book in general backs that up .

When somebody tells you to listen to something , the same way you get a referral in a business , you are more inclined to use that person or to take up on that service or that product because , depending on who's told you , you're more likely to trust that person .

It feels more authentic , it's more candid to get that referral and recommendation , and the same can be said for podcasts . So this is when it then comes into the element of content , because we need to make sure our content is shareable and that it says something to people where they go . Ah , like I hadn't seen it that way or I hadn't thought about that .

And when it came to the single-girls guide to life , people weren't used to my understanding , weren't used to hearing someone talk positively about single life and Therefore they would find it and if they did have one other single friend , they might share it .

I can say there weren't loads of shares to stories and I think that's because the feeling of being single is a little bit personal and it's so very difficult , therefore , to get people to share it on Instagram , because they don't want to advertise that they're trying to deal with their single hood . It's quite a private occasion .

So unless they've got a friend that they're quite close to whether they're met through the single girls , carb , etc . They might send it across . Have you listened to this episode ? But I didn't really get the shares every now and then , admittedly , thank you to those that did that .

If you're listening to this podcast , strangely , but you know , that kind of sharing level is what can create that contagious effect shares , which is why they're so valuable on social media platforms .

A share is valuable , so you want to try and encourage your audience to share your content , and the more shareable it is , which usually means they really relate to it or it's something they haven't thought of . It gave them a Shift , a difference in their feeling . That is more likely when they're going to share , whether privately or publicly .

Now , in terms of word of mouth , we also need to consider that we are our biggest Advocates for our podcast . I'm going to ask you one question quite simply right now , and that is when , in person , did you last tell someone Enthusiastically that they should listen to your podcast and that you had an episode that was perfect for them ?

When was the last time that you opened up WhatsApp Copy and pasted the link to your episode ? And when we were talking about that the other day , I was thinking of you when I made this . Take a listen , because you have the power in your phone , in your hand , already To share your content in a more personal way . Now , this method is not superbly sustainable .

All the time , like if you're getting a hunt , like thousands of downloads on your podcast , you're not gonna wanna what's that message them all , but in the early stages , actually , if you have had conversation with people that have made you go Hmm , I really , I really want to make an episode on that and address that problem .

Or you might even , in the Facebook groups , have been answering something . If you're using that technique to get known in your industry in general , you be going into Facebook and you'll be answering questions on podcasts with

. That's not inspiration for your podcast topics . I don't know what it is , because that's one of the easiest ones . So you all you do is take that and then bring it back to an episode . But that's inspiration and you can go back to that person saying you know , I explained it here in a few bullet points . I've actually made a full podcast episode on it .

Now , here you go , put it back in the group . What's the harm ? I know some groups don't like you promote in Yourself , but this is a little bit different in the way that you're promoting , because you've actually made it as a result of them being there Check with the group always .

But when you've had that conversation with someone and they've been the inspiration , what chance do you think that you have of getting them to listen to it ?

And don't get me wrong if you've got a strong network that you can call upon and send an episode to and they'll listen blindly , that is lovely , it's great to have the support of your friends , of fellow entrepreneurs , etc . But we're in the game of trying to get more people that are Going to become leads or already leads , to moving through .

So that then becomes this idea of when you release an episode , share it with your prospects , the prospects that you were thinking of or that you think this episode can help with . Share it with them Because everyone's in your pipeline to be shared free information Before they ever become a customer . It's what's going to build the trust .

So if you are already in the stage you've had a call , they've said not right now , it's later on in the year . Send them directly . Hey , I've got this new episode out . When we spoke on the phone , we discussed this element and this is the podcast I think might help you . Let me know what you think of the episode .

And , whilst we're here , how are you getting on with XYZ ? Use it as a check-in , use it as a conversation starter . At the worst , they ignore it . At the best they listen to it . And even better than that they listen to it and reply to you and you get a conversation going and it's not false . We're not doing this in a .

I'm gonna send it to everyone on my list . We're gonna do it in a way that we're sending the right kind of episodes to people that would be interested in it , and doing it that way , very directly . As I say , this is not a scalable approach . This is an early stage . I want to get more listeners on my podcast Now .

The version of that , if you are already at a high level , is the old email list . Every single week on the single girls guide to life . Bar a few , did I send out the episode via email and you can't see directly what that would have done .

I probably could go back and see what clicks there were , but ultimately there are gonna be more that listened through their own accord , but it just jogs their memory . You become a reminder .

The same way you're putting it on your stories works in that effect , and if you've reminded them on stories and maybe you've done a poster grid and maybe you've put it on your Facebook profile and you've emailed them , there are four chances that they've seen it and think of it all at slightly different times .

So even if they have happened to forget it on Thursday morning when it was released , maybe they'll see it the next day when you posted it to your stories or when you sent an email about it . It's just that reminder that gets it there .

Now , when it comes to the other side of the content , no matter how many people you email , no matter how many times you post to social media , no matter how many times you just say , please use my podcast so I get a few down or downloads , if the content isn't good enough , people aren't going to continue to stay listening .

One of the ways that you can keep increasing your downloads is to get people to follow , and not just follow because they're clicking follow to click follow's sake , but because they genuinely want to listen to what you've got to come next . And there's a few ways to make sure that your content is great enough .

Some people call it bingeable , where they wanna just keep listening to the next ones . So your content has got to be worth listening to , and I've already touched on the fact that when we send it out , we need to get their attention .

And to get their attention and then to follow that up with the content , we need to do a few things and in our business it's gonna be to some degree solving a problem for somebody . We're giving them enough information where we can share our experiences of what we went through and we had the same problem .

So then there's a relatability piece , but also providing potential solutions of what to do , of how you solved it , of what you did , and so things that they can literally take away and apply themselves or think about and reflect for in their situation are gonna be helpful .

And that's in this situation when I'm talking about podcasts and versus when I'm talking about single life . My experience is what I did , the processes , but that's the kind of potential value that people are gonna be looking for , and if it isn't solving a problem , then it's going to be the feeling that you instill in people .

So I've already mentioned a relatability piece . I feel seen , heard , understood A lot of people listen to podcasts for entertainment . Now , we're not necessarily in the game of entertainment . You can still be entertaining whilst you present . Of course you wanna have dynamics in your voice . You wanna have little ways of presenting . I use my hands .

I suddenly start using my hands like a lot more now that I'm focusing on this bit , but as a teacher of eight years , I'm used to making maths interesting and being a little bit entertaining . I'm not a funny person by trade , so don't start thinking that I am , but it's got to be dynamic enough for people to want to listen .

And the podcasts that do the absolute best in this industry overall are the entertaining ones . They're the funny ones , the comedy ones , but that is a numbers game . It's very different to business where you're trying to use it as part of your lead generation process .

But the more interesting and entertaining you can make it , the better , and that comes down to having a little bit of personality and it doesn't mean you have to be like me . I can imagine that sometimes you listen , you're like , but I'm just not like that .

I'm not as bubbly if that's a word that gets used to describing maybe or you're so engaging to listen to . I get that . But there are ways to develop your technique as a speaker that are still within your realm . We always used to say in teaching you can only really teach within 10% of your personality style .

We can't change you as a person and I'm quite dynamic , I'm quite quick in the way that I talk , to quite an intellectual level , sometimes quite long sentences Like that's gonna only attract a certain group of people most of the time and you will be the same whatever your style is , and that is what will bring the intrigue or the entertainment in your version .

Cause my entertainment is bold and bubbly , whereas other people's entertainment is calm , soft and people enjoy that kind of style even more . But I try and present in a way that's very authentic to me .

You can see I could channel it , but I don't want to have to present like that every week because it's not aligned to me and it comes back to that authenticity . So you've got personality , authenticity and then storytelling . We like to be able to tell stories . I'm not told any specific stories in this episode .

There's a time and a place for stories to creep in and I'm becoming very well aware at the time that my podcast episodes take , so I'm trying to keep them succinct and we're getting towards the end of time , so a story in this episode doesn't make sense .

I feel like I've given you a lot of information , practical ideas to go away and think about and a story doesn't really fit . But a story can be powerful , especially if it really relates to what you're trying to say , and I often give reference to the single girls guide to life . There are plenty of other stories that I have shared on previous episodes .

You don't have to have a story every episode , but it is a technique to think about and include in your process to make your podcast stand out compared to others . I've already taught previously on an episode , which I'll make sure is in the show notes , on making sure that you stand out online by having an opinion . This one has less opinion in it .

Other people might say well , there's other ways to promote your podcast , like PR and press . Very true , there are . I think they're also valuable . They're not always accessible to people , in my opinion . So making sure that your content represents you and your brand is one thing , because then you're gonna attract the right people in .

Then you've got to think about the shareable content , the stuff that's useful , makes them feel a certain way and gets people listening for longer . And then there's structure behind what you're doing and making sure that it is Consistent .

And by consistency I don't mean Posting every week , though I think that that's a very important part of podcasting because you want to fit into people's lives but by consistency I mean the consistency that you show up the consistency of what you talk about so that your podcast is not just like I'm gonna talk about anything I want to talk about each week .

Because that means that me as an audience member , as a listener , I don't know what I'm gonna get each week and unless I'm really sold on you as a person and that's it which , again , I want something out of this . So unless you're already a celebrity , I don't know really know what I'm getting out of it Just by it being you .

But you've got to have a way that people know what they're gonna get from your podcast . So , from the single girls guy to life , it was always about Single life , everything and anything to do with that , mostly from a millennial perspective , a child-free , millennial perspective . And I threw divorce in there because that was my experience by realize .

That wasn't the experience of most people in my audience , but it's very much part of my story . I just didn't yapp on about it . I think one in every I would reference it in most . But to really go in on it , one in every eight . Say I talk about the end of a Relationship more than I would divorce .

On this podcast we're actually an experimentation phase and welcome . I'm inviting you in on the experiment . So I Want to investigate the idea of hyper niches and Niche niche always scares people . I've niche into teaching people about podcasts , get more leads through podcasting , start in a podcast , growing a podcast , etc .

My podcast was always a little bit broader than that . Based on how that worked for the single girls guy to life , I'm about to head into an experimentation phase where we're going into a hyper niche and every episode is in some way about Podcasting and there's a few different content pillars I've got , but I still have those content pillars .

So welcome to the first official episode that is directly just about podcast . You'd have heard it before . This podcast has episodes on podcasts , but it was always intermixed with online visibility in general . This is going that next layer in on Niche , the one that scares everyone , and I'm gonna see for 90 days what it does . But even then , have content pillars .

I have four that I'm gonna stick between and I can change them if I think one's not working . But I've mapped out 12 weeks . So as far as I'm concerned , I found 12 Titles that worked within that content pillars . I did the same for the single girls . Guys alive to became very , very apparent early on .

Well , three , but two came as a result of experimenting . So first was single life , second , dating , third , loneliness . The fourth changed quite a lot , never really settled on it . It was making friends , it was solo trips .

It was kind of blurry that one , but it kept me in my lane and people knew what to expect from my podcast and it wasn't all about dating . I really didn't want to talk about about dating . It wasn't all about being lonely . In single life there was a variety and that seemed to work to some degree .

But I do wonder now , especially with me trying hypernation here , what would have happened if I had just solidly gone dating and and I that's why I feel compelled to do this now . So I'm not saying that that it's exactly what works , but what it does mean is that I'm consistent , no matter what my approach is . Single girls guide to life .

Big vision business owners version one , which was online visibility and being seen as a big vision business owner .

This one very much podcast .

It's going to be interesting to see what effect that is but always had four content winners kept me in my lane and I knew what kinds of things I was going to talk about , so my audience knew what to expect each week , and it would help them know what they were going to get , what the topics were going to be , what I was about , ta-da and that's going to .

Then , if they like it , they're going to come back or they're going to binge your episodes . There are two types of listeners the ones that are going to listen consistently , week on week , and there are those that , once they find you , just want to listen to everything or a good amount .

So that summarizes how you can get your podcast seen by more people , to double your views , to find ways that you might have overlooked or might not have been executing properly , promotion and content .

Think of ways that you can get specific people to listen to your episode and make sure your episode is bloody good enough for them to want to listen more , to want to share it with other people privately , and for you to get some amazing clips and quotes out of it so you can promote your own podcast to other people .

Until next time , everybody keep changing the way the world thinks , one podcast at a time .