Have you ever wondered what would happen if you wrote down your most ambitious dreams and revisited them two years later? In this eye-opening episode, I pull back the curtain on my "Vivid Vision" exercise—a powerful three-year life design framework that has quite literally transformed both my law practice and personal life. Walking through my December 2025 vision that I originally created in 2023, I provide a brutally honest assessment of what materialized and what didn't. The revelation? While ...
Jul 04, 2025•35 min
You don’t need a niche practice—or a marketing department—to grow on LinkedIn. You just need better stories. In this episode, Jacob Molina shares how solo and small firm lawyers can turn everyday conversations, client wins, and even tough calls into content that builds trust and drives business. We talk about why the client should be the hero, how to get out of your own head, and why visibility beats vanity metrics every time. If you’ve ever said “I don’t know what to post,” this one’s for you. ...
Jul 01, 2025•30 min
Lawyers are leaving significant money on the table by stubbornly handling cases outside their expertise when referrals could generate higher profits per hour with zero risk. This eye-opening episode breaks down the surprising economics of legal referrals through the lens of a recent case where I wrote a six-figure check to an out-of-state attorney for essentially making one phone call. When an attorney from Texas contacted me about a Virginia crash case, he declined my offer to handle it for a r...
Jun 27, 2025•26 min
What can a law firm learn from a tech startup? In this episode, I sit down with Manny Griffiths , CEO and co-founder of Hona, to talk about how his journey, from selling pest control door to door to building a 67-person legal tech company, is full of lessons for law firm owners looking to grow without burning out. We talk about: The real-world use cases for AI in law firms (including after-hours lead capture) Why “automate the redundant to empower the personal” is more than a catchy phrase How t...
Jun 24, 2025•36 min
Every growing law firm reaches a crossroads where the founding attorney can no longer juggle every role. The marketing director decision becomes unavoidable, but timing and selection make all the difference between transformative growth and costly disappointment. When should you hire a marketing director? The answer might surprise you: now, or at least as quickly as possible. A dedicated marketing professional creates a powerful multiplier effect – while you handle cases and client meetings, the...
Jun 20, 2025•18 min
Most entrepreneurs say they’re building for their family… but their calendar tells a different story. In this episode, Brian sits down with Mike McCarthy—real estate entrepreneur, co-founder of GoBundance, and creator of FAMBUNDANCE, a mastermind for entrepreneurial families. Together, they dive into what it truly means to design your life around your values, not your workload. Mike shares how he stepped away from the hustle culture and chose a path centered on intentional leadership, present pa...
Jun 17, 2025•43 min
At the year's midpoint, many attorneys find themselves contemplating their career path - distant enough from their last bonus but not yet focused on the next one. This critical juncture prompts the fundamental question: "Is this where I want to be?" Drawing from both personal experience and observations as a firm owner, I explore the delicate art of recognizing when it's time to move on and executing that transition with professionalism and integrity. The markers of career dissatisfaction often ...
Jun 13, 2025•18 min
Forget SEO. Forget paid ads. What if the real key to law firm growth is… client happiness ? In this episode of Life Beyond the Briefs , Brian sits down with Brittany Green , co-founder of Best Era Law Firm Consulting , to talk about building a values-driven, relationship-first law firm that actually feels good to run . Brittany went from being a "Client Happiness Director" at a small firm to co-creating The Way —a simplified, people-first operating system for small firms who want freedom, fulfil...
Jun 10, 2025•34 min
The quest for clarity in law firm metrics can feel overwhelming – staring at spreadsheets filled with numbers, wondering what actually matters, and questioning whether you're tracking the right things. But what if you could distill the noise down to just a handful of metrics that genuinely move the needle for your practice? This eye-opening exploration of key performance indicators cuts through the complexity that typically surrounds law firm analytics. Whether you're a solo practitioner or lead...
Jun 06, 2025•26 min
Why do clients leave bad reviews even when you win their case? In this episode, Brian chats with Paul Bamert , VP of Marketing at Case Status and a speaker at the upcoming Great Legal Marketing Summit . They dig into the real reason law firms struggle with client satisfaction — and why the legal industry is way behind when it comes to measuring it. You’ll hear: Why communication — not results — drives most one-star reviews How AI can now predict client sentiment without a single survey The terri...
Jun 03, 2025•32 min
Want to transform your law firm's marketing without chasing endless tactics? Discover the five fundamental systems that create sustainable, profitable growth - regardless of your practice area. Marketing a law firm shouldn't require constant platform-hopping or tactic-chasing. The truth is simpler: five core systems form the foundation of effective legal marketing, and most firms are missing at least one crucial piece of this puzzle. The first pillar is a robust client attraction system that goe...
May 30, 2025•27 min
Looking to accelerate your law firm's growth? Forget the slow grind of traditional marketing. Firm acquisitions might be your smartest strategic move. In this eye-opening conversation from the 2024 Great Legal Marketing Summit, attorneys Ed Alexander and Jonathan Hawkins—who have closed 24 law firm deals since January 2023—reveal why buying an existing practice delivers faster growth, instant client acquisition, and remarkable ROI potential of 33-40%. We're facing an unprecedented moment: as bab...
May 27, 2025•58 min
Your unique selling proposition isn't about legal brilliance or technical skill—it's about understanding why clients choose you over everyone else, including doing nothing at all. Most lawyers recoil at the concept of creating a unique selling proposition. "We're all the same," they say, pointing to identical services across their practice area. But as this episode reveals, standing out doesn't require reinventing legal services—it's about claiming and communicating what you already do in ways c...
May 23, 2025•16 min
What if you could transform your law practice by first transforming how you view yourself? In this electrifying keynote from the Great Legal Marketing Summit, renowned mindset coach Lee Milteer challenges lawyers to see themselves as the heroes they truly are. "You've got to decide that you're going to squeeze every ounce of juice out of this life," Milteer declares, setting the stage for a profound exploration of how our internal beliefs shape our external reality. Drawing from her fascinating ...
May 20, 2025•1 hr 11 min
Technology should empower—not replace—meaningful client connections in the legal profession. At Hona's Disrupt Conference, the prevailing wisdom wasn't about using AI to minimize client interactions, but rather leveraging automation to create more time for genuine human connection. As Josh Sanford of Lexamica powerfully stated, the goal should be to "waste more time on the phone with clients" so that when critical decisions arise, they trust your guidance. The most innovative law firms are imple...
May 17, 2025•22 min
Tifiny Swedensky shares her expertise as a fractional CMO for law firms, revealing the essential roles, strategies, and metrics needed to build an effective marketing department that consistently delivers results. • The six key roles every growing law firm marketing department needs • Why having a dedicated intake manager is critical for converting leads • How to structure a smaller four-person marketing team for maximum effectiveness • The importance of consistent weekly marketing tasks like so...
May 13, 2025•44 min
What if I told you the secret to delivering exceptional client experiences in your law firm isn't working harder—it's working smarter through thoughtful automation? In this eye-opening presentation from the HONA Disrupt Festival, Brian Glass shares how his Virginia-based personal injury practice achieved 400% growth by combining cutting-edge automation with deep human connection. When COVID-19 hit, the traditional client engagement model collapsed overnight. No more in-person consultations. No m...
May 09, 2025•40 min
What happens when a burned-out litigator walks away from the courtroom—not to retire, but to build something better? In this episode, Brian Glass sits down with Chicago-based attorney Jonathan Merel, who left a toxic law firm with no business plan, a second baby on the way, and a recession looming—just to prove he could build something human, modern, and meaningful. Sixteen years later, he leads a thriving 20-attorney practice that's redefining what family law can look like. Jonathan shares the ...
May 06, 2025•37 min
Trial lawyer Brian Glass shares his framework for continuous professional improvement through intentional post-trial reflection and documentation. This approach has helped him learn from nearly 100 trials while avoiding repeated mistakes, and it can be adapted for any profession seeking strategic growth. • Document basic case information including jurisdiction, judge, opposing counsel, and numeric outcomes • Analyze what went right, what went wrong, and what surprised you • Determine if surprise...
May 02, 2025•16 min
Most lawyers chase prestige. Patrick Hagen chased freedom —and found it in a $35K clerkship, a debt-free JD, and a few well-timed LinkedIn posts. Patrick is a business litigator, a father of four, and the kind of lawyer who built his brand not through networking dinners or late-night emails—but by hitting publish on LinkedIn at 5AM. In this episode, he joins Brian to share how walking away from a $75K salary to attend law school debt-free gave him the freedom to clerk for peanuts, build autonomy...
Apr 29, 2025•33 min
Ever had that client who makes your stomach knot every time their name appears in your inbox? The one whose case you've kept far longer than you should have? You're not alone. Today I'm tackling my number one client tip for attorneys, and it's not what most expect. Forget marketing strategies or case valuation techniques – the most crucial skill is learning to "rip the bandaid" by terminating problematic client relationships promptly and professionally. This seemingly simple action can save you ...
Apr 25, 2025•9 min
Would you hire you? That’s the uncomfortable but powerful question at the center of this episode—and it just might change the way you build your law firm team forever. This week, Brian sits down with Jay Henderson , performance coach, hiring expert, and the brain behind Real Talent Hiring. With over 50,000 assessments under his belt, Jay breaks down what most law firms get completely wrong about hiring. We’re talking about how to assess judgment—not just experience—the secret to interviews that ...
Apr 22, 2025•38 min
What separates thriving law practices from struggling ones isn't always what you'd expect. Drawing from our firm's recent EOS quarterly meeting, I'm peeling back the curtain on the three critical obsessions that drove our personal injury practice to grow by over 400% in just five years. The first revelation might surprise you: most law firms think they have a marketing problem when what they really have is a sales problem. We've become relentlessly focused on our sales process, ensuring our team...
Apr 18, 2025•15 min
What happens when a trial lawyer burns the boats, leaves litigation behind, and builds an entire business by posting on LinkedIn? In this episode of Life Beyond the Briefs , Brian sits down with Tony Albrecht —former litigator, founder of Contender , and the go-to ghostwriter for trial lawyers who want to grow their influence online without sounding like everyone else. Tony shares his personal journey from asbestos defense to digital storytelling, including the moment LinkedIn clicked and change...
Apr 15, 2025•42 min
Grassroots marketing offers powerful, low-cost strategies that enable law firms to connect authentically with their communities and enhance referral networks. By engaging with local organizations, sending personalized communications, and creating meaningful relationships, law firms can achieve sustainable growth without the need for hefty advertising budgets. • Grassroots marketing as a vital strategy for law firms • Importance of personalized outreach and newsletters • Community engagement thro...
Apr 11, 2025•48 min
You’re 20 years into your legal career… and something feels off. Do you stay where it’s safe — or finally bet on yourself? In this episode of Life Beyond the Briefs , Brian sits down with a mystery guest — we’re calling him Mr. X — for a raw, unscripted coaching call. Mr. X is stuck between two paths: leave his firm and build something of his own, or join another practice with the promise of future equity. But this conversation isn’t just about business. It’s about autonomy, mental health, and w...
Apr 08, 2025•36 min
The digital marketing landscape for lawyers has fundamentally changed, and small law firms are feeling the squeeze. Large multi-state firms have discovered a profitable formula: automate backend processes, offshore what they can, and reinvest those savings into increasingly aggressive advertising campaigns. The result? Client acquisition costs have skyrocketed to $2,400-$3,000 per case – an unsustainable model for most small practices. At the center of this transformation are companies like Case...
Apr 04, 2025•19 min
It’s April Fools’ Day—but what you’re about to hear is no joke . The legal industry is facing a quiet revolution. AI tools are writing demand letters. Offshore teams are handling case management. And some of the biggest personal injury firms in the country are pulling in $25,000 per case—while still struggling to turn a profit. So what gives? In this episode, Brian Glass sits down with Gabriel Stiritz, founder of Lexamica and one of the sharpest minds in legal tech and strategy, to answer the qu...
Apr 01, 2025•41 min
We explore the concept of the "prospect pipeline" and how lawyers can create marketing that addresses potential clients at every level of awareness and interest – from those who don't even realize they have a legal problem to those ready to sign a retainer agreement. • The five levels of market awareness from Gene Schwartz's "Breakthrough Advertising" and how they apply to legal marketing • How to create content that addresses clients at each stage of awareness • Tips for creating effective soci...
Mar 28, 2025•34 min
Today’s episode delves into the powerful journey of transforming a law firm website into a revenue-generating asset through SEO. With actionable insights from Jason Hennessey, we explore core strategies, challenges, and the patience required for success. • Discussion of essential SEO components: relevancy, popularity, integrity • Highlights initial low performance and gradual improvement of birthinjurylawyer.com • Insights into the critical role of content quality and keyword alignment • Underst...
Mar 25, 2025•1 hr
