Send us a text Kerri-Ann Hooper on Building Smarter: Contracts, Cash Flow & Calling BS on Industry Norms This episode is for anyone who's ever looked at a building contract and thought: Wait, where did that charge come from? I’m joined by Kerri-Ann Hooper — straight-talker, industry shaker, and founder of a building company doing things differently. We get into: The sneaky stuff hidden in building contracts (and how to spot it) Why COVID didn’t just shake up timelines — it reshaped trust Wha...
Jun 30, 2025•46 min•Ep. 32
Send us a text In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating this information with the brand values and message, it is possible to create content that resonates with both target markets. The key is to use language that is s...
Aug 15, 2024•9 min•Ep. 31
Send us a text Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to guide their brand identity. Not having brand guidelines can lead to issues like inconsistent colors and messaging. Brand guidelines help document and communicate shifts in target markets and prevent confusion. While it's not necessary to outli...
Aug 08, 2024•10 min•Ep. 30
Send us a text In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and target audience. Martin also suggests creating a written style guide to maintain consistency in communication. He advises auditing past content to ensure it aligns with the brand's tone of voice and highlights the significance of authentici...
Aug 01, 2024•9 min•Ep. 29
Send us a text The conversation revolves around the importance of paying attention to the little details in business, particularly when it comes to aligning values with execution. The host shares a personal anecdote about a company he met that focused on renewable energy but had plastic-coated business cards, highlighting the disconnect between their values and their actions. The main takeaway is that every little detail matters, especially when trying to achieve sustainability goals or B Corp r...
Jul 25, 2024•5 min•Ep. 28
Send us a text Martin Sully discusses the importance of networking and building a personal brand. He emphasizes the need to connect with people both online and offline, and highlights the value of real-life conversations. He also shares his experience with starting a networking group called Chatterbox and the benefits it brings to businesses. He encourages small wins and offers advice on creating content and building a personal brand. Key Takeaways Networking is crucial for building a personal b...
Jul 19, 2024•13 min•Ep. 27
Send us a text In this episode, Martin Sully interviews Joe McKay, a LinkedIn ghostwriter and content creator. They discuss Joe's background, his approach to working with people on LinkedIn and personal branding. Joe emphasises the importance of listening to customers and understanding their pain points to create effective marketing content. They also touch on the challenges and rewards of living and working in different countries and managing stress. They then dive into a LinkedIn profile revie...
Jul 04, 2024•1 hr 1 min•Ep. 26
Send us a text We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety. We dcusses her business's growth and how vital it is to learn from mistakes, uphold strong values, and maintain authenticity in both personal and business branding. FTA have a mission to enhance people's health, and have just added new services such as spirometry, audiometry, and ear fit testing. Bek emphasises t...
Jan 29, 2024•53 min•Ep. 25
Send us a text In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building. And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable. SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with brand building to foster trust among consumers and eventually increase sales. ...
Jan 16, 2024•8 min•Ep. 24
Send us a text Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals. We talk about: Accountability My brand goals for the year Why brand goals need to be broken down into tasks Setting stretch goals and deadlines to help you achieve them.
Jan 02, 2024•11 min•Ep. 23
Send us a text An explanation of the importance of brand audits. In this episode, I describe how audits can be used to: Understand a brand's position Evaluate customer recall And to identify potential issues that a business might not have noticed. I use brand audits to analyse three key areas: External branding Internal branding Customer experience The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve. It's also a service Snapper Studio wil...
Dec 30, 2023•8 min•Ep. 22
Send us a text In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'. It includes: A Christmas day wrap-up A thought provoking question raised by Kevin Finn Where the identity of a brand comes from And highlights that to build a brand, it must be worked on daily...
Dec 27, 2023•8 min•Ep. 21
Send us a text In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. We cover: How every person working in a brand becomes an extension of its persona The connection between a brand and its employees. And give you a practical tool to create a charismatic brand personality. We also the misconception that charisma and personality are limited to individuals, not brands. Giving personalit...
Dec 25, 2023•6 min•Ep. 20
Send us a text Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby. I want to personally thank listeners for their support and encourage them during the holiday season to reach out if they need help. You can reach me on: LinkedIn Email – martin @ snapper . studio Or through the Snapper Studio website...
Dec 20, 2023•3 min•Ep. 19
Send us a text In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production. Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainable fish farming model. He emphasises on the need for sustainable, low footprint technologies and how his company, Aquacultr, seeks to revolutionise seafood farming. We discuss the environmental and health implications of current seafood farming meth...
Dec 17, 2023•56 min•Season 1Ep. 18
Send us a text Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools. However, he also emphasises that while AI can help streamline certain design processes and content generation, it can never replace the emotion...
Dec 08, 2023•31 min•Ep. 17
Send us a text We talk with Claire from KidBiz Academy and Tara Clark Art about the pitfalls of working with kids, selling candles, fortune telling, and how we all need to persevere to get to where we want to. This episode is packed with gems, by two guests who are doing incredible things. Claire is empowering children to take on an entrepreneurial spirit, teaching them all about the various aspects of business, from marketing to design, to sales and production. Breaking it down and making it in...
Nov 22, 2023•53 min•Season 1Ep. 16
Send us a text Recycling 20 tonnes of plastic saves enough electricity to power 54 houses for a year. Yearly, it's reported that the world creates 460 million tonnes of plastic. Let that sink in. Luckily the world has smart entrepreneurs like Jess Hodge, from Resourceful Living, who are battling to solve the problem and create useful everyday solutions to reuse it. Connect with Jess Facebook - Resourceful Living LinkedIn - Resourceful Living Website - Resourceful Living...
Nov 08, 2023•22 min•Season 1Ep. 15
Send us a text Rachel Smith is this episodes guest. We first connected when she took the quiz on my website. Point's don't mean prizes, but she's currently the high scorer with 3. Have a go here - Feels Finder Quiz We chat about • Yum cha and wine • Rachel's list, how it all began and maintaining a community. • The Content Byte Summit and the talks that lit up the stage – Jennifer Goforth Gregory and Ed Gandia's episode with Shane Sam • Picking a brand name and how it sometimes picks itself. • A...
Nov 01, 2023•40 min•Season 1Ep. 14
Send us a text Branding, it's history and the dark, disturbing reason we changed our podcast name to the Level Up Podcast. This episode covers: • The Industrial Revolution and it's impact on branding. • Branding's disturbing past • Where we see branding going and how business will have to adapt. I also spoke about Personal Branding Unlocked , a new podcast from Monica Walmsley and Josh Lawlor. And, the original article that sparked this podcast - The Daily Heller - is post branding a thing? Spot...
Oct 18, 2023•22 min•Ep. 13
Send us a text A 10-month hiatus. But the podcast is back. This week we're talking all about scent branding and how you can introduce it into your brand. Read more about scent branding on our website – https://www.snapper.studio/blog/scent-branding
Oct 05, 2023•27 min•Ep. 12
Send us a text 2023 is knock, knock, knocking on your door, with all the jingling of Santa's bells. It's time to talk about graphic design trends in 2023. I'll cover 6 design trends to avoid in 2023, summarise what we saw in 2022, and explain why you should avoid looking at trends. Design trends 2023
Dec 21, 2022•23 min•Ep. 11
Send us a text Martin, when should I rebrand? How much does a rebrand cost? I regularly get asked these types of questions. And there’s a bunch of things to consider. What's your biggest challenge right now? How do you overcome it? Is it a revolution or evolution? A rebrand is about redesigning or rewriting your story. It's more about revamping who the brand is and how you want to be perceived. In this episode, I'll run through 20 signs that it might be time for a rebrand. Book a Vision call Vis...
Sep 11, 2022•12 min•Ep. 10
Send us a text If you're struggling to pick your brand colours, this episode is for you. When you have a clear direction, picking your brand colours will feel less like picking colours out of thin air and more wahoo! In this episode, I discuss the thought process behind choosing brand colours and the considerations you need to make when selecting yours. I cover: Why you can't choose your colours until you understand what you're trying to communicate and to who Why looking at your closest competi...
Aug 21, 2022•15 min•Ep. 9
Send us a text A tub-thumping brand personality and tone of voice will shape how customers engage with your brand. It will make storytelling simpler, so you no matter the platform, you can talk to them like humans. What you'll be left with is a vibrant, authentic, unique way to market your business. In this episode, we cover: Transforming your brands personality and increasing your brand awareness How to uncover engaging brand personalities How to apply brand personalities Exploring personality ...
Aug 07, 2022•16 min•Ep. 8
Send us a text By elevating your customer experience, you create an army of loyal customers who will be out there talking up your brand and saving you marketing dollars. This is a big task, and you will continue to do this as your business evolves. It pays out in trust and improved customer experience. In this episode I run through two methods to build your customer experience. Come and learn more about branding at www.snapper.studio/brand-strategy...
Jul 24, 2022•20 min•Ep. 7
Send us a text Learn how to nurture your brand's promise and successfully deliver exceptional service to your customers. In this episode of the Hot Metal Brand Podcast, I'll show you 4 ways to build your brand promise. Including: Unifying your team with your mission Hiring the right people Including your team in brand strategy decisions Learning how to accept feedback Successful businesses deliver exceptional service throughout the whole customer journey. Next week you'll learn how to build that...
Jul 17, 2022•10 min•Ep. 6
Send us a text When the world zigs. Zag. You probably don't know the origin of this phrase, but the important thing is to embrace it. In this episode, we move into looking at competition, analysing what they do, then tossing it out the window and running your own race. Keeping you one step ahead, and forging your own path. My website is packed full of topics to inspire your current and future brand - https://www.snapper.studio/blog If you're not ready to invest - check out the free download on m...
Jul 08, 2022•16 min•Ep. 5
Send us a text Last week, we looked at repelling your non-ideal customers by standing for something, getting to know your ideal customer and setting them expectations. This week we're focusing on working on who is your dream customer. We'll cover: Focusing on a niche rather than a broad market Why you should look at buyer/customer personas How many customer personas you need An example of a customer persona And how to narrow down and ask the right questions to write your personas. If you're inte...
Jul 03, 2022•15 min•Ep. 4
Send us a text The first of a 2-part series introducing you to finding your ideal customers. First, you have to work out how to not attract the wrong customers to your business. There's a 3 step strategy to this: Stand for something, people who don't align with your beliefs and values won't be inclined to make a purchase Get to know what your ideal customers love and think Set expectations, so if someone comes to you for one thing, they get just that, and nothing more. You can then build value i...
Jun 21, 2022•13 min•Ep. 3
