Small Bytes: Unravelling The Secrets of Brand Audits
Dec 30, 2023•8 min•Ep. 22
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
An explanation of the importance of brand audits.
In this episode, I describe how audits can be used to:
- Understand a brand's position
- Evaluate customer recall
- And to identify potential issues that a business might not have noticed.
I use brand audits to analyse three key areas:
- External branding
- Internal branding
- Customer experience
The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve.
It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast