JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep147 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve worked in coffee shops, started a coffee cart, and now run multiple cafes, a roasting operation, and a growing wholesale and catering program. Along the way, we’ve learned a huge lesson: burno...
Jul 02, 2025•51 min•Ep. 147
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep146 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do it again, from scratch, in just 18 months. How? In this episode, we break down the lessons, systems, ...
Jun 25, 2025•1 hr 3 min•Ep. 146
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep145 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Jacob Honescko of Filtered Coffee in McKinney, TX joined us to talk through what it’s like to take over a second wave cafe and transition it into a third wave shop. Jacob is a seriously thoughtful o...
Jun 11, 2025•1 hr 3 min•Ep. 145
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep144 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We took on a spicy one this week — the complicated (and sometimes strained) relationship between cafe owners and baristas. Why do some owners feel frustrated with their staff? Is Gen Z to blame… or ...
Jun 02, 2025•52 min•Ep. 144
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep143 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve heard it all—baristas don’t trust their owners, owners feel misunderstood, and coffee shop culture feels broken. In this episode, we unpack the real reasons why baristas and owners feel disco...
May 28, 2025•1 hr 2 min•Ep. 143
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep142 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We get it — you’re running your coffee shop, wearing every hat in the place, and wondering if the next step is hiring a manager to save you from burnout. But what if that’s not the move? In this ep...
May 19, 2025•1 hr 3 min•Ep. 142
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep141 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Opening a cafe soon? The first few days can make or break your first year in business. In this episode, we unpack the power of the soft launch: what it is, how to do it right, and why it can save y...
May 12, 2025•39 min•Ep. 141
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep140 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re back from Houston with hearts full, minds buzzing, and feet absolutely destroyed—but it was so worth it. In this special episode, we sat down live from the hotel room to debrief as a squad on ...
May 06, 2025•38 min•Ep. 140
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We just got back from one of the most impactful trips in the history of our company — a sourcing trip to Colombia that’s bound to shape our business for years to come. In this episode, w...
Apr 21, 2025•1 hr 12 min•Ep. 139
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We had the pleasure of sitting down again with our buddy Kent from LocalEyes, our go-to SEO expert and a wizard behind the curtain when it comes to how coffee companies can actually win ...
Apr 14, 2025•1 hr 12 min•Ep. 138
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep137 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re diving deep into the world of seasonal coffee cocktails—how to make them, why they work, and how to actually execute them in a busy café setting. We get into the creative process b...
Mar 25, 2025•1 hr 23 min•Ep. 137
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Should you buy a turnkey café? What’s the best way to schedule multiple cafés in one app? We’re tackling your coffee business questions today on the Valor Coffee podcast! We dive into the realities of taking over an ...
Mar 20, 2025•53 min•Ep. 136
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! How much do coffee shop owners actually work? If you’re thinking about opening a cafe, you might be wondering: Is this a part-time gig? A 9-to-5? Or a full-on, life-consuming endeavor? In this episode, we break down wha...
Mar 17, 2025•59 min•Ep. 135
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! I (Riley) was stoked to sit down with Douglas Weber, the mastermind behind Weber Workshops, a brand known for designing some of the most beautiful and well-engineered coffee equipment out there. From the EG-1 grinde...
Feb 27, 2025•52 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re joined by Lucas Cuadros (Unblended Coffee) and Ricardo Pereira (Purity Coffee, Age of Coffee) to break it all down. We cover: ☕️ Why the coffee market just surpassed a staggering $4/lb 🌍 Historical price spike......
Feb 17, 2025•1 hr 2 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the concept of extreme ownership and how it can completely change the way you lead your business. Inspired by the principles from Extreme Ownership by Jocko Willink and Leif Babin,...
Feb 12, 2025•1 hr 15 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! 🔗 Check out Flash Quotes here: https://flashquotes.com/valor Booking over 3,000 coffee catering events in 2024 sounds impossible—until you hear from Justin Goodhart of Goodhart Coffee and Flash Quotes. With 44 coffe......
Feb 05, 2025•1 hr 18 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the nitty-gritty of running a coffee business by breaking down the software and tools we use daily. From managing our books and financials with QuickBooks, automating workflows with Za...
Jan 21, 2025•1 hr 26 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into essential barista tools for coffee shop owners and enthusiasts. From must-have milk pitchers to overlooked items like knock boxes and jiggers, we cover the gear that keeps your bar flo...
Jan 14, 2025•1 hr 10 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the great debate: conical vs. flat burr grinders. We share our experiences with different grinders, like the Mazzer Robur S and the Mahlkönig E80 Supreme, testing their performanc...
Dec 30, 2024•57 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve all dreamed of starting a cafe, but what if we told you that growing a coffee catering business could be a smarter move in 2025? In this episode, we break down why coffee catering might be the future of speci...
Dec 17, 2024•1 hr 4 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we sit down with Taylor and Charles from Third Wave Water to dive deep into one of the most overlooked aspects of specialty coffee—water. They break down how water composition impacts coffee extrac...
Dec 09, 2024•1 hr 18 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this oh-so-serious episode, we take on the ultimate challenge: tier-ranking every coffee drink we could think of! From the cappuccino and espresso to Japanese iced pour-over and espresso tonic, no drink is safe ...
Dec 02, 2024•1 hr 5 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Opening a coffee shop likely means sacrificing the option of working with an interior designer. In this episode, we share practical tips and lessons learned from building out two cafes without the help of designers...
Nov 18, 2024•1 hr 1 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we break down the complex dynamics of growing a coffee business, from securing funding for a new cafe to deciding when to add staff as sales increase. We dive into a variety of listener questions f...
Nov 11, 2024•57 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We just had a big moment at Valor Coffee: we changed our core values! In this episode, we talk about how and why we went from five to three core values, breaking down how we landed on these core pillars and what th...
Nov 06, 2024•1 hr 10 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we sit down with Savannah Grace Lyle (aka Savvi), Valor's GM in Dunwoody, for a Q&A filled with honest insights on team culture, leadership, and running a specialty coffee shop. Savvi and the t...
Oct 28, 2024•57 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This ep we dive into carts, sharing lessons learned from years of catering experience. From undercharging and overcharging to dealing with equipment malfunctions, we've seen... a lot. Today we focus on three game-c...
Oct 21, 2024•51 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the third and final part of the story behind Valor. Join us as we discuss opening our first cafe, launching our roastery, and expanding to a second location, all while navigating chall...
Oct 14, 2024•1 hr 34 min
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into some of our most memorable early events, like surprising the Church of Scientology with a coffee cart and serving drinks at an unexpected Michael Jackson-themed drag show in Atlanta. W...
Sep 30, 2024•1 hr 15 min
