How to Soft Launch your Coffee Shop – 05/07/2025
Episode description
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Opening a cafe soon? The first few days can make or break your first year in business. In this episode, we unpack the power of the soft launch: what it is, how to do it right, and why it can save your shop from early bad reviews and operational chaos. We walk through how we launched both of our cafes, how many people to hire, why Google reviews are critical, and how to prep your team for day one. We also dive into real marketing strategies (including influencer nights and newsletter tactics), how to leverage soft launches to stress test systems, and the little things that help turn new guests into regulars. Whether you’re weeks away from opening or just dreaming up your space, this one’s packed with actionable gems.
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00:00 - INTROOOOOOOOO
02:16 - Start
03:56 - Today We Have A Topic
08:45 - Soft Launching Our Cafes
13:47 - Big tip #1
17:26 - Big Tip #2
20:09 - Big Tip #3
21:05 - Big Tip #4
22:33 - Big Tip #5
25:32 - A question AND a HOT take
27:46 - A note about marketing/ads
31:24 - Bonus Tip! (this one's free)