What My Best Friend Does - podcast cover

What My Best Friend Does

Bayo Adeoshunwww.buzzsprout.com

Inspiring listeners to take actions and find their dream careers through conversations with guests.

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Episodes

Meet the Master Storyteller Who Interviewed Prince William

Today we dive into the inspiring journey of Kelvyn Quagraine, the Head of Brand at the Art of Football. From his humble beginnings volunteering at Dulwich Hamlet to spearheading global campaigns and interviewing royalty, Kelvyn's story is a testament to the power of passion, persistence, and authentic storytelling. Kelvyn's journey is a masterclass in leveraging passion and storytelling to carve out a niche in the competitive world of sports branding. Whether you're an aspiring creative or a sea...

Jun 29, 20251 hr 16 minEp. 78

Inside The Creator Economy With Jake Lee: The True Value of Engagement and Community

Ever wondered how top creators build loyal audiences and turn their passion into a thriving business? In this episode, I sit down with Jake Lee—founder and CEO of Alpha Talent Group—who started his agency at just 21 and now manages some of the UK’s most influential creators and athletes. We dive deep into what really matters in the creator economy, busting myths about follower counts, brand deals, and overnight success. Jake shares actionable insights on: Why engagement beats virality every time...

Jun 23, 2025Ep. 77

Behind the Scenes of The Apprentice: Secrets The BBC WON'T Show You!

In this episode, Fred shares his journey on The Apprentice, detailing the intense application and interview process, the challenges faced during filming, and the dynamics of group tasks. He reflects on the high-pressure environment of the boardroom and the lessons learned from his experience. Fred emphasises the importance of visibility for personal branding and the opportunities that arise post-show, encouraging listeners to take action and pursue their dreams. Watch our first episode to learn ...

Jun 16, 2025Ep. 76

Social Media EXPERT: Master Social Media Growth With These Habits | Ali Soufan

EP75 - Today I'm joined by social media expert Ali as he shares the habits you need if you want to grow your social media and make money from content. Timestamps: 0:00 - Intro 4:20 - I started making content during lockdown 7:45 - There's a pattern to making VIRAL videos 20:30 - I felt SO free after leaving my job 27:20 - My videos snowballed because of THIS strategy! 31:20 - You need to CONSUME as much as you CREATE 35:30 - If you want to make money from content, DO THIS immediately! 41:08 - Th...

Apr 23, 20251 hr 21 min

Rent To Rent Expert: How I Started In Property With Almost NO Money Down | Nicole Klutse

EP73: In todays episode I'm joined by rent to rent expert Nicole as she shares how to get started in the property industry with almost no money down, what makes a good rent to rent property, common mistakes to avoid with rent to rent and SO much more! Timestamps: 0:00 - Intro5:40 - Why Nicole restarted university after 2 years of study16:02 - Life as an investment banker 23:16 - Why Nicole chose rent to rent over traditional property rentals 24:50 - Rent to rent explained 27:52 - Common mistakes...

Apr 02, 20251 hr 1 min

The Health Expert: THIS Is How You Proactively Take Control Of Your Health | Jeffrey Boadi

EP 72 - Jeffrey Boadi is a health and wellness expert who has amassed millions of views and hundreds of thousands of followers across social media by sharing healthy plant based recipes and lifestyle tips. In todays episode Jeffrey highlights the steps you can take to proactively focus on health and give yourself the best chance of being healthy and mobile in later life.Timestamps:0:00 - Intro4:48 - The decision to go plant-based10:58 - The scary links between diet and disease15:29 - The importa...

Mar 17, 20251 hr 19 min

Creative Director REVEALS How To Earn £100k+ As A Creative | Gordon Reid

EP 71 - Gordon Reid is the founder of creative agency Middle Boop. In today’s conversation we talk about his journey through various creative roles, from graphic designer, to illustrator, creative director and more. Timestamps: 0:00 - Intro 9:39 - The biggest lesson University Taught Gordon 16:30 - How Gordon Got His First Design Job 22:32 - Creative Way To Open Doors And Meet Contacts 28:33 - The Reality of Working As A Creative In Advertising 33:03 - Working On Some AMAZING Projects! 36:48 - H...

Mar 12, 20251 hr 24 min

How To Become A Published Author | Ore Agbaje-Williams

EP 70 - In todays episode I'm joined by Author Ore, who started her career in publishing before writing her book 'The Three Of Us'. In today's episode we discuss how to succeed in the publishing industry, the process for getting a book published and how much money you can earn for the various roles in the publishing industry and as an author. Timestamps: 0:00 - Intro 5:03 - Is university worth it? 12:25 - How Ore landed her first job through Creative Access 22:15 - These are the different jobs y...

Feb 26, 20251 hr 20 min

TV Host Reveals How To THRIVE In Entertainment News | Melissa Nathoo

EP 69 - Melissa Nathoo has interviewed some of the hollywoods biggest actors. In today's episode she shares how you can break into and thrive in entertainment news.She also shares the reality of junkets, red carpets, premiers and SO much more! Timestamps:0:00 - Intro1:41 - Quick fire questions with Melissa 3:20 - Growing up this wasn't a career path7:17 - Broadcast yourself on Youtube! 8:45 - How Melissa landed her first job 18:54 - The reality of interviewing A-List celebrities29:53 - Most chal...

Feb 19, 20251 hr 11 min

How A Ex-Warehouse Worker Built £1.2million Healthy Snack Business | Giuseppe Baidoo

EP 68 - Giuseppe Baidoo is the founder of healthy snack brand Gusto Snacks. In today's episode he shares his entrepreneurial journey, lessons learned from starting multiple businesses, marketing with no budget and so much more! Giuseppe also discusses his recent VIRAL post on LinkedIn describing how major retailer Holland & Barrett copied his product and what he did in response.Timestamps:0:00 - Intro7:34 - First business attempt with Ooze drinks13:25 - The decision to shut my first business...

Feb 12, 20251 hr 22 min

GLOBAL BRAND DEALS, TAKING RISKS, CREATING IMPACT BEYOND SPORTS & MORE WITH SPORTS AGENT HUGO JAFARI

EP 67 - Interested in working in sports but not as an athlete, coach, or physio? Hugo Jafari is the founder of Ignite Sports Management, an boutique agency that manages some of the worlds leading athletes including Tom Dean, Max Whitlock, Helen Glover and so many more. We share how you can break into the world of athlete management, considerations when starting an agency, so inspiration athlete stories and so much more! Timestamps:0:00 - Intro5:55 - NEVER Do This When Starting In Sports Industry...

Feb 05, 20251 hr 16 min

How A Uni Dropout Went To Cannes And Built A Brand Partner Agency | Guerin

EP 66 - Guerin is a brand lead who's marketing stunt with friend Ali, landed them a much coveted ticket at Cannes Lions Festival. In today's episode, we talk about his journey which includes dropping out of university, leaving home, going to Cannes and how the subsequently changed the trajectory of his lift. Timestamps: 0:00 - Intro 5:45 - My dad told me to LEAVE the house! 12:38 - I don't NEED external validation 14:28 - Crazy story how Guerin landed his first internship 17:43 - Origins of Ali ...

Jan 29, 20251 hr 11 min

Aesthetics EXPERT Reveals The Risks Of Using Non Medically Trained Practitioners

EP 65 - Dr Jessica Halliley is a GP, Aesthetics Doctor & KOL with her own private practise. In today's episode Dr Jess reveals the hidden secrets of the £45 billion aesthetics industry, providing insights for those interested in a career in beauty aesthetics. You'll also learn about whether you need to be medically qualified, the different aesthetic procedures, advice for aspiring business owners and SO much more! Timestamps: 0:00 - Intro 6:25 - Is The Aesthetics Industry Regulated? 11:55 - ...

Jan 22, 20251 hr 12 min

The Surprising Truth About Podcasting NOBODY Tells You: My Journey

I've released 64 episodes of my podcast. I share the mission of the podcast, surprising truths about trying to make the podcast a success and everything else I've learned! Timestamps: 0:00 - Intro 4:30 - Deciding on the podcast name 9:40 - Some of my favourite podcasts 13:10 - The power of consistency15:28 - JUST START! 20:55 - This is how you get podcast guests! 27:08 - My approach to dealing with imposter syndrome 29:46 - Celebrate the small wins! 33:45 - You have to ask for help! 37:45 - Podc...

Jan 16, 202545 min

The 12 BEST Pieces Of Advice I Received THIS Year

In 2024 I spoke with almost 50 founders, leaders and people excelling in their careers. In today's episode I share 12 of the best pieces of advice and motivation from this years episodes! Timestamps: 00:00 - Intro 01:12 - The ROI on yourself is INFINITE! 03:31 - Even when you're scared, DO IT ANYWAY! 05:02 - It's Caught, not Taught! 06:47 - It's ALL about BRANDING! 08:17 - You cannot MASTER what you do not MEASURE 10:06 - The best time to act is NOW! 11:05 - Every person has a UNIQUE GIFT 14:18 ...

Dec 30, 202422 min

Meet the CCO Who Took VERSUS from £60k to MILLIONS in Revenue | Johnny Kay

EP 62 - Johnny Kay is Chief Commercial Officer at culture platform VERSUS UK. Today he shares insights and skills learned from his various positions that have led to him now being an executive leader at VERSUS.He also discusses strategies he used to help drive up revenue over the past 5 years at VERSUS and what listeners can do to stand out from the crowd. Timestamps: 00:00 - Intro 07:35 - How to make the most of university 10:55 - Johnny's first experience working 18:15 - Life working at The Gu...

Dec 18, 20241 hr 26 min

How A 28 Year Old Landed His DREAM Job Playing On The Worlds BEST Golf Courses

EP 61 - The week I'm joined by Ex Pro golfer turned Creative Strategist James as he shares the reality of playing professional golf for 1.5 years. We discuss the sacrifices required, as well as the financial backing needed to pursue a golfing career.James then gives an insight into the reality of prize money and how hard it is to progress through the system and make it on to the DP world tour. We finish by talking about his content creation, and his current role at Manors golf which sees him ...

Dec 11, 20241 hr 30 min

How To Take Control Of Your Money In 2025! | Ellie Austin-Williams

EP 60 - This week I'm joined by financial wellbeing author, speaker and content creator Ellie as we discuss what you can do to take control of your finances. We discuss the biggest mistakes people make with money, how couples should approach money conversations, pension advice and SO much more!

Dec 04, 20241 hr 6 min

How A 25 Year Old Marketer Landed A Life Changing Job With Steven Bartlett | Ruth Ameku

EP 59 - Ruth Ameku joins us to share her story on how she quit her job and landed an internship with the UK's leading podcaster, Steven Bartlett. Ruth discusses what you can do to stand out and highlights strategies listeners can use to connect with high profile individuals.Ruth then goes on to talk about the internship itself, what it was really like working with Steven and his team, and what she did once the internship was complete.FOLLOW ►Instagram: www.instagram.com/wmbfdpod/Twitter: twit...

Nov 20, 20241 hr 12 min

How A 28 Year Old Delivery Driver Became A Global Public Speaker | Fred Afrifa

EP 58 - This week I'm joined by Fred Afrifa who, after making the difficult decision to quit his dream of being an Olympian, shares his journey from delivery driver to global public speaker in just 3 years! During the episode we discuss lessons he learned from undercover billionaire that changed his life, the importance of investing in yourself, how he earned £7,500 from a talk and SO much more! FOLLOW ►Instagram: www.instagram.com/wmbfdpod/Twitter: twitter.com/wmbfdpodLinkedin: www...

Nov 12, 20241 hr 10 min

Meet the Ex-Microsoft Employee Helping People Understand Their Gift And Purpose | Lordwin Anim

EP 57 - Lordwin left a job at Microsoft to pursue his passion of helping to motivate people to discover their hidden gifts and unlock their true purpose. We discuss the identity crisis, and what you can do to discover your true identity.During this conversation we also highlight his journey, how to learn and grow your gift, the benefits of aligning your gift to a problem you can solve and SO much more.Comment 'GIFT' for access to the gift discovery questionnaire. FOLLOW ►Instagram: www.instag...

Nov 05, 20241 hr 27 min

Meet The Creative Director Helping To Elevate The Crystal Palace Brand | Kenny Annan-Jonathan

EP 56 - This week I'm joined by Kenny Annan Jonathan who became the first Creative Director appointed to a Premier League football club in 2023 when he was made Creative Director at Crystal Palace. We speak about how Kenny landed the role, what the day to day involves and his plans to create lasting cultural impact. We also discuss his marketing agency The Mailroom, how that came to be and the key criteria he looks for in the talent he signs to his agency.FOLLOW ►Instagram: www.instagram...

Oct 29, 20241 hr 25 min

Recruiters Tactical Advice To Help YOU Land Career Opportunities! | Austin Okolo

EP 55 - Austin is a young entrepreneur on mission to upskill Gen Z talent to help them thrive in their career and today he joins me to discuss what is currently holding Gen Z talent back from achieving success, and what companies can do to attract and retain the BEST Gen Z talent.We discuss how competitive the current job landscape is, importance of being passionate about your work, structuring your CV correctly and SO much more! FOLLOW ►Instagram: www.instagram.com/wmbfdpod/Twitter: twitter....

Oct 22, 20241 hr 19 min

Bank Director Reveals What REALLY Matters for Career Growth! | Tasneem Bhamji

EP 54 - This week I'm joined by Tasneem Bhamji, the Digital Engagement Director at Lloyds Banking Group, as she discusses what really matters for career growth! We discuss her rules for building amazing teams, how to stand out from the crowd and the most important skills needed to progress in your career.FOLLOW ►Instagram: www.instagram.com/wmbfdpod/Twitter: twitter.com/wmbfdpodLinkedin: www.linkedin.com/in/bayo-adeoshun-32583156/

Oct 15, 20241 hr 26 min

Empathy Expert: This Is A Trainable Skill That Can SAVE Humanity | Ed Kirwan

EP 53 - Ed Kirwan is the founder of Empathy Week and Empathy Studios. His businesses use film to develop the skill of empathy in individuals. Since its inception in 2020, Empathy week has reached over 1.3 million students. During this episode we discuss the power of empathy, the benefit of empathy for businesses, what people can do to develop their empathy and SO much more! Learn More:Empathy WeekEmpathy StudiosFOLLOW ►Instagram: www.instagram.com/wmbfdpod/Twitter: twitter.com/wmbfdpodLinkedi...

Oct 08, 20241 hr 14 min

Meet The Influencer Creating Content With Footballs BIGGEST Stars | EABSkills

EP 52 - Ewan (EABSkills) joins us this week to discuss how he turned his passion for creating football content into a career which now sees him work with some of footballs biggest stars.We discuss how he turned his hobby into a paid career, what it's like working with footballers, the importance of having a talent manager and much more! FOLLOW ►Instagram: www.instagram.com/wmbfdpod/Twitter: twitter.com/wmbfdpodLinkedin: www.linkedin.com/in/bayo-adeoshun-32583156/

Oct 01, 20241 hr 8 min

Social Media Expert EXPLAINS How to Go From 0 To 100k Followers on Tiktok | Sterling Record

EP 51 - This week I'm joined by social media guru Sterling Record as he discusses how he gained 100k followers in 6 months, before going and replicating the results with individuals and clients like Tortilla. Sterling also highlights the common mistakes people make that are stopping them from monetising their content.We also discuss how to effectively analyse content, the secret to making great clips and what Sterling believes is the most viral platform!FOLLOW ►Instagram: www.instagram.com/wm...

Sep 24, 20241 hr 21 min

Best Founder Advice for New Entrepreneurs | Tiernan Mines

EP 50 - This week I'm joined by Hello Lamp Post Co-Founder Tiernan as he shares his best founder advice for new entrepreneurs. From Ebay sniping to a peer to peer market place, Tiernan shares his learnings from his various ventures and how they've helped to shape the decisions he now makes at HLP. We also discuss what to look for in a first hire, the biggest challenges faced by early stage startups, problem solving strategies and much more! FOLLOW ►Instagram: www.instagram.com/wmbfdpod/Twitte...

Sep 17, 20241 hr 13 min

I Became a Photographer AND a DJ, Here's How | Timi Marcel

EP 49 - This week I'm joined by Timi Marcel as he shares how he became both a Photographer AND a DJ. Timi has taken pictures that have featured in The Times, L'Equipe, Vogue and DJ'd at venues all over Europe. This is a great story highlighting how the harder you work, the luckier you become.FOLLOW ►Instagram: www.instagram.com/wmbfdpod/Twitter: twitter.com/wmbfdpodLinkedin: www.linkedin.com/in/bayo-adeoshun-32583156/

Sep 10, 20241 hr 11 min

What's KILLING the Film Industry and How Short Films Can SAVE It | Janvier Wete

EP 48 - This week we are joined by the founder of Minute Shorts Janvier Wete as we discuss why he believes the film industry is dying, and his plans to help revive a struggling industry.We also discuss his journey from Director to founder, as he helps aspiring directors monetise their short films through his platform.FOLLOW ►Instagram: www.instagram.com/wmbfdpod/Twitter: twitter.com/wmbfdpodLinkedin: www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.linkedin.com/in/janvierwete/htt...

Sep 04, 20241 hr 20 min
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