Send us a text What truly matters in product design – the features you create or the benefits users experience? In this exploration of a cornerstone concept, we dive into the critical distinction between benefits and features that can make or break your product development efforts. Benefits describe your users' experience – the positive outcomes and emotional connections that result from using your product. Features, meanwhile, are the tangible, measurable components that make your product work....
Jun 26, 2025•13 min•Season 6Ep. 4
Send us a text That "fuzzy front end" of product development, where ideas should flourish, often becomes a frustrating quagmire of unfocused brainstorming sessions and competing perspectives. The truth is, traditional brainstorming doesn't work nearly as well as we've been led to believe. Drawing from research and decades of experience, this episode reveals why teams facing blank flipcharts produce fewer and lower-quality ideas than those using structured approaches. The solution? Visual models ...
Jun 12, 2025•13 min•Season 6Ep. 3
Send us a text Have you ever watched a promising product idea slowly die in the fuzzy space between "great concept" and "actual development"? You're not alone. The journey from product idea to market-ready solution contains a critical yet often overlooked phase: concept development. This is where cross-functional teams must align their diverse perspectives to create a solid foundation for design. But as many product developers discover, this is precisely where communication frequently breaks dow...
May 29, 2025•12 min•Season 6Ep. 2
Send us a text The hidden costs of poor product development can devastate your project timeline, budget, and ultimate market success. Drawing from Dr. Robert Cooper's research, this episode reveals how skipping proper concept development—the critical "fuzzy front end" of product design—leads many teams into a costly "ready-fire-aim" approach. Most development teams dedicate a mere 16% of project time to concept work, despite evidence showing successful products allocate 75% more resources to the...
May 15, 2025•17 min•Season 6Ep. 1
Send us a text Ever hit that wall where your creative tank feels bone dry? That moment when you've been grinding away at your projects, head down for so long that when someone asks for innovation, you come up empty? You're not alone. Creative slumps happen when we get too immersed in our specialized domains. As engineers and designers, we develop expertise through consistent application of familiar tools and techniques. But that same specialization creates mental echo chambers where we recycle t...
May 01, 2025•12 min•Season 5Ep. 28
Send us a text Ever wondered if you're wasting resources by setting unnecessarily high confidence levels for your reliability requirements? You're not alone. Many engineering teams default to 95% or 99% confidence without considering the downstream impact on testing timelines and resources. This episode tackles a question that's been coming up frequently from listeners: how to choose appropriate confidence levels for reliability requirements and test methods. Rather than making arbitrary decisio...
Apr 17, 2025•8 min•Season 5Ep. 27
Send us a text As a Generation X engineer, I've watched design processes evolve from manual drafting kits and hand-derived equations to sophisticated CAD systems powered by artificial intelligence. What fascinates me most isn't the replacement of skills but their enhancement. The engineering fundamentals I learned decades ago haven't become obsolete. They've become more powerful when paired with AI and machine learning tools. Today's design engineers have unprecedented autonomy. Tasks that once ...
Apr 03, 2025•13 min•Season 5Ep. 26
Send us a text Good reliability requirements are going to drive our design decisions relating to the concept, the components, the materials, and other stuff. So, the moment to start defining reliability requirements is early in the design process. But, what makes a well-defined reliability requirement? There are five aspects it should cover: do you know what they are? We'll describe what makes a good reliability requirement and examples of common (but not good) requirements. Visit the podcast bl...
Mar 20, 2025•15 min•Season 5Ep. 25
Send us a text We dive deep into the intricate relationship between supplier agreements and product quality, highlighting the essential aspects to consider when partnering with suppliers. Quality in design is not just a checkbox; it requires clear communication and collaboration. • Exploring the challenges of designing custom components • Discussing the different types of supplier agreements • The importance of defining and measuring quality expectations • Navigating multiple vendors in the supp...
Mar 06, 2025•13 min•Season 5Ep. 24
Send us a text Does the phrase "Subjective Probability Estimation" make you feel uncomfortable? If you're a data-driven professional, you're likely wary of each of those terms on their own, let alone combining them into one thing. But we sometimes need to do it. And we can practice to get better at it. In this episode, we emphasize the importance of subjective probability estimations in decision-making, especially in situations where concrete data may be unavailable or impractical. We talk about...
Feb 20, 2025•17 min•Season 5Ep. 23
Send us a text How are quality tools Legos of development? We talk about two philosophies of brick building and our use of the family of quality tools. We also talk about seven uses of quality tools in product development. Visit the podcast blog for fun graphics. Other Quality during Design podcast episodes you might like: Choosing Quality Tools (Mind Map vs. Flowchart vs. Spaghetti Diagram) Quality as a Strategic Asset vs. Quality as a Control DISCOVER YOUR PRODUCT DEVELOPMENT FOCUS: UNLOCK YOU...
Feb 06, 2025•13 min•Season 5Ep. 22
Send us a text Tradespeople bring expertise, innovation, high quality, and leadership to product development. If we're lucky enough to be able to work with them, they're an invaluable part of the engineering team. What about when we're working without them? How can we create a culture of craftsmanship in a company that uses a quality system? In this episode, we talk about the crafts' and trades' relationship with quality systems, and steps toward creating a culture of craftsmanship. Visit the po...
Jan 23, 2025•12 min•Season 5Ep. 21
Send us a text When you perform analysis and share it with others to make a decision, do you sometimes just send the file with a blurb in an email? Only to not quite remember what you did later, when you need it most. There's a simple, relatively fast thing to do: a Mini Report. And it provides so much more than just jogging a memory. Mini reports are a valuable tool for communication in engineering. By using them, engineers can enhance team collaboration, streamline decision-making, and provide...
Jan 09, 2025•15 min•Season 5Ep. 20
Send us a text Celebrating a year of insights and community growth, this episode reflects on key moments, popular episodes, and the future direction of the Quality During Design podcast. 2024 included episodes focused on actionable insights, deep-dive series, expert interviews, and insightful book reviews. With gratitude for listeners and a commitment to quality, we look ahead to new topics and collaborations for 2025. DISCOVER YOUR PRODUCT DEVELOPMENT FOCUS: UNLOCK YOUR IMPACT Take this quick q...
Dec 26, 2024•12 min•Season 5Ep. 19
Send us a text Dianna Deeney interviews Yakira Mirabito about social dynamics within engineering and how it affects decision making. The episode focuses on improving design reviews and making them more inclusive. Yakira explains how things like personalities and power dynamics can really affect decisions made by design teams. She gives advice to engineers on how to prepare for these reviews, such as how to give presentations effectively and encourage helpful feedback from team members. She also ...
Dec 12, 2024•45 min•Season 3Ep. 14
Send us a text Have you ever stopped to consider the engineering marvels that make festive meals like Thanksgiving possible? Engineering has played a crucial role in ensuring we can enjoy fresh-tasting vegetables and perfectly preserved foods all year round. Beyond the realm of food preservation, this episode serves as a tribute to the unsung heroes of our holiday tables: engineers. These individuals are responsible for the seamless functioning of everyday items that enhance our lives. By sheddi...
Nov 28, 2024•10 min•Season 5Ep. 18
Send us a text Discover how predictive analytics, machine learning, AI, and virtual reality reshape some of the ways we approach design. In this episode, we journey from the origins of predictive analytics to the convergence of big data, IoT, digital twins and more, paving the way for innovative product development. We'll also discuss the potential of virtual reality to enhance collaboration and communication within design processes. This episode isn't just about embracing the latest tech trends...
Nov 14, 2024•16 min•Season 5Ep. 17
Send us a text Communication challenges in engineering? Dianna Deeney interviews Dr. Meagan Pollock about improving communication and the workplace. They explore how improving communication within cross-functional teams involves active listening, continuous learning, and adapting communication styles to create a more inclusive and productive environment. Meagan and Dianna talk about: Diversity Drives Better Outcomes High-Performing Teams Prioritize Communication Communication Styles are Shaped b...
Oct 31, 2024•42 min•Season 3Ep. 13
Send us a text In this Part 2, we continue to challenge product development ideas by reviewing the final three myths identified by Stefan Thomke and Donald Reinersten in their article, "6 Myths of Product Development". You'll leave with a better understanding of why smaller development 'batches, embracing mistakes, and focusing on the quality of features are what's needed for innovative products. Discover how quality thinking and systems approaches not only enhances collaboration but also improv...
Oct 17, 2024•18 min•Season 5Ep. 16
Send us a text How do we integrate quality with product development? Using quality tools and techniques early in the design phase can lead to more successful outcomes. But we cannot do it by treating the product development process like a manufacturing process. Listen to this Part 1 as we unpack Harvard Business Review’s "The Six Myths of Product Development" by Stefan Thomke and Donald Reinersten. We review three of the six myths in the article, revealing the misconceptions around resource allo...
Oct 03, 2024•22 min•Season 5Ep. 16
Send us a text Engineering is a field that constantly evolves, and staying ahead requires not only technical skills but also the ability to communicate effectively and work collaboratively. Join Steven Giako and Dianna Deeney in a panel discussion of central themes in the books Brilliant! Shuji Nakamura And the Revolution in Lighting Technology and How to Win Friends and Influence People. How do these two books relate with one another, and what lessons can be learned by combining and contrasting...
Sep 19, 2024•55 min•Season 5Ep. 15
Send us a text Can the way you present technical information drastically impact decision-making? Absolutely. In our latest episode, discover how the assertion evidence model can revolutionize your presentations. Rather than relying on lifeless bullet points, this method encourages you to make clear recommendations at the top of each slide, coupled with compelling graphical evidence. We delve into the six P's—Perspective, Problem, Principle, Proposal, Proof, and Process—that serve as the backbone...
Sep 05, 2024•20 min•Season 5Ep. 14
Send us a text How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others? Not all features are equal in the eyes of our customers. And not all features are value-added, either. In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features. You...
Aug 22, 2024•17 min•Season 5Ep. 13
Send us a text Our team is saying "No" to our co-work session. We want to have a working meeting with them to get important information and make decisions. Since they declined, now we are missing an important viewpoint and source of design inputs! Plus, it could prove disastrous, later, when we have a pass/go decision on our concept designs. In this week's episode we talk about ways to overcome this challenge, beyond typical schedule availability. Tune in as we uncover practical strategies that ...
Aug 08, 2024•13 min•Season 5Ep. 12
Send us a text Can visualizing your data be the game-changer you've been missing? Discover why plotting isn't just a step in data analysis, but a crucial practice that can reveal uniformity, natural variations, and even potential flaws in your test methods. Learn about the importance of recognizing multiple failure modes and how to avoid common pitfalls such as mishandling outliers and making incorrect assumptions. This episode is packed with actionable advice to enhance your decision-making pro...
Jul 25, 2024•10 min•Season 5Ep. 11
Send us a text Ready to transform your team meetings from chaotic to cohesive? Discover a method used by Six Sigma practitioners, continuous improvement teams, and design sprints to make your meetings more effective and efficient. We’ll guide you through the phases of discovery, examination, and prioritization to streamline idea generation and ensure that every team member’s input is valued. You’ll learn techniques for individual brainstorming, anonymous idea sharing, and collective refinement, ...
Jul 11, 2024•23 min•Season 5Ep. 10
Send us a text Quality control, quality assurance, quality assistance, and Quality 4.0. We unravel these quality concepts and their impact on design. Listen in to be guided through the historical context and evolution of these terms, offering insights into how they shape design decisions and team communications. You'll learn the roles of quality assurance and quality control, discover the origins and meaning of "quality assistance", and grasp the implications of Quality 4.0. We’ll dig into offic...
Jun 27, 2024•20 min•Season 5Ep. 9
Send us a text Ever find yourself stuck trying to gauge the likelihood of an event? What if you could transform your approach to probability assignments with just one simple trick? On this episode of Quality During Design, we talk about simplifying probabilities for better decision making. We uncover a method to assign probabilities and occurrence ratings during preliminary assessments. We share a technique that involves breaking down an event into smaller, more manageable parts, helping you und...
Jun 13, 2024•18 min•Season 5Ep. 8
Send us a text What could Shuji Nakamura, the Nobel Prize-winning engineer behind the blue LED, teach you about teamwork and career growth? Discover how transitioning from an independent researcher to a collaborative leader can elevate your professional journey. Join me, Dianna Deeney, as I share insights from a recent event co-hosted for the IEEE Philadelphia Professional Communication Society. We'll uncover valuable lessons from the books "Brilliant!" by Bob Johnstone and Dale Carnegie's class...
May 30, 2024•10 min•Season 5Ep. 7
Send us a text Anne Meixner, Dr. Vaneeta Kaur Grover, and Dianna Deeney join in a panel discussion about engineering and STEM. They met for an engineering book review to discuss the ideas that came from the books themselves and to link literature about engineering to current-day challenges. Uncover the intricacies of engineering's past and present as we dissect To Engineer is Human and The Wright Brothers . Our collective expertise spans the gamut from semiconductor testing to biotechnology stat...
May 16, 2024•1 hr 6 min•Season 5Ep. 6
