Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro , about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improving user experience and increasing conversion rates. He also discusses the differentiation from on-page personalization tools, the technical aspects o...
Jun 15, 2025•30 min•Season 4Ep. 74
Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values of liberal and conservative consumers, and the importance of aligning marketing strategies with these values. He also introduces his latest venture, li...
Jun 09, 2025•31 min•Season 4Ep. 73
Watch this episode on YouTube! Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on research-driven copywriting, differentiating your brand, optimizing website messaging, and leveraging AI in the writing process. Whether you’re a marketer, f...
Jun 01, 2025•32 min•Season 1Ep. 72
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift . They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also to...
May 26, 2025•36 min•Season 4Ep. 71
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium . Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution of Rocketium, the shift from B2C to B2B, insights on funding, marketing strategies, and the potential future role of AI in business. Satej shares va...
May 19, 2025•40 min•Season 4Ep. 70
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impact on personalization and advertising strategies. They also explore the future of AI in marketing, the complexities of tracking return on ad spend (RO...
May 11, 2025•42 min•Season 4Ep. 69
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience . Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris hi...
May 05, 2025•33 min•Season 4Ep. 68
On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network . Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital and OTT platforms, their content creation processes, and the significant role of brand partnerships. Dave also shares insights on a major trademark ...
Apr 27, 2025•35 min•Season 4Ep. 67
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific . Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their skills and the importance of personal branding. They also explore strategies for businesses using influencers in B2B marketing, measuring influencer cam...
Apr 21, 2025•37 min•Season 4Ep. 66
Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth . Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotlight', discusses the strategic value of podcasting as an untapped market for increasing brand visibility. She recommends that business executives eit...
Apr 14, 2025•36 min•Season 4Ep. 65
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360 , about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing on user behavior specific to different channels. They discuss the importance of creative and user feedback through reviews, the role of offers in dr...
Apr 06, 2025•43 min•Season 4Ep. 64
Watch this episode on YouTube here! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Doug Busk, a principal at ARVO Advisory and a consultant specializing in marketing transformation . Doug shares his unique career journey from the .com revolution to mobile marketing, social media, and content marketing. He discusses the future of mobile interfaces, the metrics that matter most in evaluating engagement, and the evolving roles of marketing and communications. Do...
Mar 30, 2025•46 min•Season 4Ep. 63
Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Maxim Gubarev, a college student and aspiring entrepreneur . Maxim discusses his early start in digital journalism and content marketing in high school. He shares his journey from corporate jobs to building his personal brand on LinkedIn, where he has posted daily for 700 days. Key topics include the importance of consistency, balancing multiple projects, and overcoming age-related ...
Mar 24, 2025•48 min•Season 4Ep. 62
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with over two decades of experience . Chad emphasizes the critical importance of product-market fit for exponential company growth, sharing his experiences with companies like Vivint and Traeger. They discuss...
Mar 16, 2025•46 min•Season 4Ep. 61
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups . Labbé discusses the evolution of B2B go-to-market strategies, highlighting how B2B companies often lag behind B2C in leveraging technology and data. He points...
Mar 08, 2025•41 min•Season 4Ep. 60
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing , about the evolving landscape of marketing due to AI advancements. Jim discusses his extensive experience from the early days of selling Apple products to his work on machine learning...
Mar 01, 2025•44 min•Season 4Ep. 59
Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, especially the shift from guest blogging to targeted podcast interviews. Schwab emphasizes the importance of generating human-created, collaborative conten...
Feb 24, 2025•42 min•Season 4Ep. 58
Watch this Episode on YouTube! In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing products as healthier and tastier. She also uncovers the power of emojis in increasing tips and explores the dark yet fascinating concept of schadenfreude, ...
Feb 16, 2025•31 min•Season 4Ep. 57
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Christian Ray Flores, a brand strategist and founder of Third Drive Media. Christian shares his journey across four continents and his early success as a pop star, illustrating the foundations of personal branding. He explains how his company evolved from video marketing to personal brand development for tech founders and nonprofit leaders. Christian discusses the essence of authent...
Feb 08, 2025•41 min•Season 4Ep. 56
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jason Kashyap, a seasoned marketer with over a decade of experience in both in-house and agency roles . Kashyap, who originally trained as an engineer, discusses his transition into marketing, highlighting the analytical nature of paid media. He shares insights from his diverse career, including managing chaotic workloads at a small agency, growing a paid media program to $200 milli...
Feb 02, 2025•34 min•Season 4Ep. 55
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Ned Arick, Chief Revenue Officer at Attyx . Ned discusses his journey from being a partner and CRO at Beam to scaling Attyx from eight to nine figures in revenue. Key topics include documenting processes, building a high-performance culture, and understanding customer pain points. Ned emphasizes the importance of goal-setting and detailed forecasting, understanding campaign metrics,...
Jan 26, 2025•46 min•Season 4Ep. 54
Watch this episode on YouTube, and please subscribe to support this podcast! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in the marketing tech space, discusses his journey from media buying to marketing analytics and his current role at Adverity. They explore how Adverity helps businesses manage and aggregate data, and the c...
Jan 20, 2025•34 min•Season 4Ep. 53
Watch this episode on YouTube! In this episode, I sat down with Dan Chuparkoff, a seasoned technology leader and keynote speaker , to discuss the evolving role of AI in the workplace. We explore Dan's career path from technology to public speaking, his vision for the future of AI as an assistant rather than a replacement, and the potential and limitations of AI in decision-making. Dan shares valuable insights on how AI can improve efficiency and productivity, particularly in communication and ro...
Jan 05, 2025•31 min•Season 4Ep. 52
In this episode I sat down with Mark Budzinski, co-founder of Clean Data . We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital age. Additionally, we touch on the importance of proper data management and strategies for leveraging data effectively. Watch this episode on YouTube! Follow Marketing x Analytics! X | LinkedIn Click Here ...
Dec 30, 2024•38 min•Season 4Ep. 51
In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari , co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits. The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic. They delve into technical aspects, the integr...
Dec 22, 2024•39 min•Season 4Ep. 50
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm , to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing wo...
Nov 18, 2024•43 min•Season 4Ep. 49
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. The podcast features an interview with Cahill Camden of Digital Vision Media Group , focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media placement and podcast marketing. The conversation delves into the potential of AI in content creation, efficiency improvements for securing media spots, and the future implications of AI on various indu...
Oct 28, 2024•37 min•Season 4Ep. 48
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher , about the role and impact of disabled social media influencers. They explore the challenges these influencers face, the importance of their representation in marketing, and the ethical considerations unique to their portrayal. The conversation also addresses the m...
Oct 20, 2024•28 min•Season 4Ep. 47
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence's journey from academia to managing a marketing agency. It explores various facets of his career, including property investment, running a printing business, and his agency's approach to client relationship growth through strategic funnels and ads. The script also cove...
Oct 15, 2024•34 min•Season 4Ep. 46
This episode of the Marketing x Analytics podcast features host Alex Sofronas talking with Hikari Senju, founder and CEO of Omneky , about the transformative role of AI in personalized advertising. Hikari discusses the journey of founding Omneky in 2018, its unique approach to integrating AI in content creation and analytics, and the future implications of AI's exponential growth in the advertising industry. The conversation also delves into the challenges of data security, intellectual property...
Sep 30, 2024•42 min•Season 4Ep. 45
