The UnNoticed Entrepreneur - podcast cover

The UnNoticed Entrepreneur

Jim Jamestheunnoticed.cc

Business marketing for entrepreneurs.


I talk with entrepreneurs and experts about how to build a brand and generate more leads.


My name is Jim James. I've built my own companies on 3 continents since 1995 (that's right pre-internet), including a multi office public relations agency. 


On the show I aim to bring you tools and tactics that you can put into practice on the same day.


I also publish a magazine and newsletter.


Please visit and sign up to stay up to date:


https://www.theunnoticedentrepreneur.com





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Episodes

How "Grace and Grit" built Florida Fashionista empire.

Get Noticed! Send a text. Jennifer Johnson transformed her childhood thrift shopping experiences into True Fashionistas, a thriving consignment business that uniquely combines luxury and mid-market merchandise with furniture and home decor in a single location. After overcoming a business partner's betrayal, she expanded to a 13,000 square foot store with 50 employees while building a personal brand as an author and coach. • Started with empty 1,800 square foot store that filled within two weeks...

Jun 12, 202529 min

Ready, Squat, Go: How Two Students Changed Womens Toilets For Good.

Get Noticed! Send a text. It all started with a wait in line for a pee. That got fellow Bristol students Amber Probyn and co-founder Hazel McShane thinking; "There has be equality for women at events." The first urinals were introduced for men in 1866! Amber and Hazel have successfully launched Peequal, the UK's first squat-and-go women's urinal. These are designed to be 2.7 times faster than traditional portable toilets, solving a problem that affects half the world's population. Hear their sto...

Jun 05, 202540 minSeason 1Ep. 3

How an alcohol allergy uncorked expats entrepreneurial spirit.

Get Noticed! Send a text. Charlie Taylor shares the story of KASK Wines, a Bristol wine bar focused on natural, organic wines that emerged from his own allergic reactions to commercial alcohol products containing numerous toxins. • Walking away from a corporate career in Dubai to pursue entrepreneurial dreams • The shock of learning that commercial wines can contain 60-70 different toxins • Pivoting during COVID lockdown by delivering wine samples and hosting virtual tastings • Creating a pub-li...

May 29, 202549 minSeason 1Ep. 2

From Underappreciated Journalist to Multi-Million Pound Agency Founder

Get Noticed! Send a text. How did an unnoticed and under-appreciated magazine editor in Wales overcome the challenges of building a multi million pound content agency serving major shopping centres across the UK? In this episode: How Charlotte Laing transitioned from a freelancer to leading a team of over 50 people. The importance of storytelling in marketing and how to create engaging content that resonates with audiences. Strategies for scaling a business, including the challenges of recruitme...

May 22, 202554 minSeason 1Ep. 1

I've been quiet, but I'm back with big changes to serve you better

Get Noticed! Send a text. In this episode, I share what I’ve been up to lately, including launching my new website and magazine for The Unnoticed Entrepreneur. I talk about how you can now read articles, listen to podcast episodes, and even interact with my digital twin to ask questions. I’ve also updated my YouTube channel to make it more focused. I announce a special series of interviews with entrepreneurs from the NatWest Accelerator program and invite you to let me know what kinds of guests ...

May 20, 20259 min

Is Your Data Useless?

Get Noticed! Send a text. Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve , founder of The Data Group and author of Data Driven Leader , about why owning and mastering your data might be the biggest business edge you're overlooking. Paul reveals: The mindset shift every entrepreneur needs to treat data like gold. The hidden costs of siloed data across tools like HubSpot, Shopify, and Salesforce. How to unify scattered info wit...

May 08, 202535 min

Why Startups Fail?

Get Noticed! Send a text. What if your product idea is already doomed—before you even build it? In this powerful episode of The UnNoticed Entrepreneur, Jim James speaks with David Hirschfeld, founder of Launch 1st, who shares a radically effective strategy for launching startups without wasting time or money. Key Takeaways: The dangerous "black robe" mindset that leads founders to build blindly (01:20) Why solving the right problem matters more than building the right product (03:27) How to use ...

May 06, 202534 min

How can this be easy? The mindset approach approach to change how you build your business.

Get Noticed! Send a text. Keren’s mantra? “How can I let this be easy?” — a question that could change your entire entrepreneurial journey. Austin Texas based Keren is bestselling author of GILDED: Break Free From the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More. In this episode, performance coach Keren Eldad joins Jim James to expose the mindset traps that high-achieving entrepreneurs fall into — like building a business that’s too profitable to leave, but too draining to...

May 01, 202533 min

Your AI can do what?

Get Noticed! Send a text. In this powerful episode, Reed Hansen, founder of Market Surge, reveals how entrepreneurs can revolutionize their customer communication using AI — across email, SMS, voice, and more — all through a simple, unified dashboard. Discover how to: ✅ Build custom AI agents that sound human — and sell like pros (06:38) ✅ Never miss a call again with AI-powered voice response (17:35) ✅ Set up nurturing campaigns that close deals automatically (18:05) ✅ Keep the human touch wher...

Apr 29, 202534 min

The Weightloss Wonders

Get Noticed! Send a text. Sisters Chloe and Olivia Ferro, co-founders of SheMed, discuss how they're revolutionising women's healthcare through their GLP-1 weight loss programme. This Gen Z entrepreneurial duo identified a critical gap in female-focused healthcare research and created a comprehensive solution that goes beyond medication to include personalised support. Their approach combines medical expertise with effective communication strategies, demonstrating entrepreneurial innovation at i...

Apr 24, 202532 min

How to build a marketplace without coding skills.

Get Noticed! Send a text. Juho Makkonen, founder of ShareTribe, reveals how entrepreneurs can launch marketplace businesses without technical expertise. Since 2011, ShareTribe has enabled over 1,400 marketplaces worldwide with their no-code platform. Key discussion points: Building two-sided marketplaces without coding skills (00:45) Solving the chicken-and-egg problem in marketplaces (04:54) Why freemium models can inhibit marketplace launches (11:47) Strategic onboarding without requiring cred...

Apr 22, 202534 min

How shark tank investors scale e-commerce companies with Sabir Semerkant.

Get Noticed! Send a text. "Sabir was an early employee in Vayner Media and helped start our e-commerce division." says Gary Vaynerchuk. Neil Patel, FOUNDER @ NEIL PATEL DIGITAL, says "Sabir takes a very long term approach to marketing, which is refreshing. Sabir Semerkant, the growth expert that Shark Tank investors turn to for scaling e-commerce brands came on the show to explain how he turns promising ecom brands into $10M/yr+ profitable winners Bonus $500 discount on his 8D program when you m...

Apr 15, 202536 min

Introducing Jim², my digital twin that is here for you 24/7/365

Get Noticed! Send a text. Introducing the Digital Twin for Enhanced Podcast Accessibility In this episode, the host shares an update on the podcast's recent improvements, notably the adoption of a digital twin from Delphi. This tool indexes the podcast's 800+ episodes, coaching materials, books, and course content, making it easier for listeners to access information. Users can interact with the digital twin via a dialogue box on the host's website, asking questions and receiving personalized re...

Apr 08, 20257 min

How to boost ROI from podcast appearances with targeted paid promotion.

Get Noticed! Send a text. David "Ledge" Ledgerwood, co-founder of Listen Network, reveals how his company helps podcasters demonstrate ROI to sponsors by delivering targeted downloads from specific demographic profiles. Unlike traditional podcast promotion methods, Listen Network leverages LinkedIn and other platforms' detailed user data to ensure content reaches the ideal customer profile. This innovative approach bridges the gap between content creation and audience growth, offering podcast ho...

Apr 03, 202534 min

Can your family afford to live without FAYE?

Get Noticed! Send a text. Emily King is connecting overwhelmed professionals with high-calibre family "fixers." She and her business partner met at a software company, and set up FAYE (Family Assistant YayEe). At first, she found the families and the fixers, whom they call advisors. With some revenue, she then went out to raise venture fund capital. Jim and Emily talk about the dual market challenges (ie finding buyers and sellers at the same time), funding, their mistakes and her favourite book...

Apr 01, 202536 min

Webinar Mastery: Six-Figure Marketing Secrets Unveiled

Get Noticed! Send a text. There is a simple formula for creating webinars which generate 6 figure sales. Alex Veng, founder of the Fearless Webinar Academy, shares that formula. Alex is the webinar master at one of the largest learning management platforms in the world, and has set up a consultancy sharing what he's learnt. We were worried that he may get into trouble for talking to us, but actually he said that the company encourages it's people to be entrepreneurial...he's even hosting his cou...

Mar 27, 202537 min

Delegate to Scale: Virtual Assistant Success

Get Noticed! Send a text. In this eye-opening episode, Jim James speaks with Blendi Muriqi, founder of Delegate.co, about how virtual assistants from the Philippines can transform entrepreneurial growth. Blendi reveals how his company matches businesses with top 1% talent, delivering 60-70% payroll savings while handling recruitment, HR, and continuity challenges. He shares insights on building a distinctive brand through bold colour choices and founder-centric marketing. The conversation explor...

Mar 25, 202532 min

Storytelling Tactics for Entrepreneur Success

Get Noticed! Send a text. In this illuminating episode, Jim James interviews Steve Rawling , creator of the Storyteller Tactics card deck, on powerful storytelling techniques for entrepreneurs. Steve shares how he successfully raised over £100,000 on Kickstarter in just 147 minutes using strategic storytelling. Drawing from his 20-year BBC journalism career, Steve reveals practical frameworks that help entrepreneurs craft compelling narratives without relying on complex hero journeys. Topics Cov...

Mar 20, 202542 min

Exit Strategies for Entrepreneurial Success

Get Noticed! Send a text. From pivoting your business model based on customer feedback to creating content that establishes thought leadership, Ed Johnso n's entrepreneurial journey offers valuable insights for scaling and selling a business. His approach to intentional exit planning through professional M&A advisors demonstrates the importance of knowing when to move on. Now applying these lessons to his new venture, uRoutine, Ed emphasises starting small with loyal users and building brand...

Mar 04, 202534 min

Sales Pipeline Mastery: B2B Growth Secrets

Get Noticed! Send a text. In this insightful episode, Doug C. Brown , CEO of C.O. Sales Strategies, reveals how entrepreneurs can achieve predictable sales growth through strategic prospecting and metrics-driven approach. Brown shares his remarkable success story from the telecommunications industry, where he generated 62 incoming calls daily and outperformed entire sales teams. He introduces a comprehensive mathematical formula for sales success, emphasising the importance of targeting the righ...

Jan 21, 202533 min

Personal branding for business owners

Get Noticed! Send a text. In this inspiring episode, Dona Amelia shares her remarkable journey from humble beginnings in rural Indonesia to becoming a successful entrepreneur and co-founder of Asia's premier peer network, EGN. Growing up in a bamboo house without electricity, Dona's story exemplifies how purpose-driven leadership and unwavering determination can transform challenges into opportunities. She reveals her strategic approach to brand building through social media, particularly Linked...

Jan 09, 202537 min

Authentic Communication Secrets For Business Growth

Get Noticed! Send a text. In this insightful episode, communication specialist Mike Lane-Evans reveals how entrepreneurs can bridge the gap between their current achievements and desired success through authentic communication. Drawing from his experience as both an actor and business coach, Mike shares valuable insights on building genuine connections with audiences, whether in presentations, pitches, or everyday business interactions. He emphasises the importance of aligning personal authentic...

Jan 07, 202534 min

The UBER of Car Rentals

Get Noticed! Send a text. In this riveting UnNoticed Entrepreneur podcast, Ammar Akhtar unveils the inspiring journey of Final Rentals, a revolutionary platform connecting local car rental businesses worldwide. From humble beginnings in Pakistan to establishing 303 locations across 41 countries, Ammar shares invaluable insights into entrepreneurial resilience, fundraising strategies, and digital transformation. Discover how he's empowering small business owners like "Stavros" by providing them a...

Jan 02, 202540 min

Living the Entrepreneurial Dream

Get Noticed! Send a text. Are you an entrepreneur feeling trapped by your business, working endless hours with little time for life? Join Ral West 's inspiring journey from running a Hawaiian holiday travel business to becoming a multi-industry success story. Discover how she transformed her company from a struggling start-up to a thriving enterprise sold to Alaska Airlines, and then pivoted through cruise ships and real estate investments. Ral reveals her six critical business principles: syste...

Dec 31, 202433 min

From Aerospace to Podcast Matchmaking Magic

Get Noticed! Send a text. Struggling to find quality podcast guests or break through the noise of endless pitches? Join Jim James as he interviews Alex Sanfilippo , founder of PodMatch , who's revolutionising podcast guest matching. Discover how this innovative platform solves the twin challenges faced by podcast hosts and potential guests: connecting the right people efficiently while maintaining high-quality interactions. Alex reveals his entrepreneurial journey from aerospace to creating a pl...

Dec 26, 202435 min

Intellectual Property: Your Secret Weapon

Get Noticed! Send a text. Are you an entrepreneur struggling to protect your most valuable business asset—your intellectual property? Join Jim James as he delves into the critical world of IP protection with Jeff Holman , founder of Intellectual Strategies , revealing how startups can safeguard their innovations, brands, and creative works. Discover why up to 90% of a business's value lies in intangible assets and learn about the four key types of intellectual property: patents, trademarks, copy...

Dec 24, 202438 min

Gifting: Your Marketing Secret Weapon

Get Noticed! Send a text. Are you struggling to cut through the digital noise and make meaningful connections with prospects and clients? Join Jim James as he interviews Kris Rudeegraap , co-founder of Sendoso , who reveals how corporate gifting can transform your marketing strategy. Discover how personalised, thoughtful gifts can deliver up to 59 times better ROI than traditional advertising, helping businesses engage customers in an increasingly cluttered marketplace. Kris shares fascinating i...

Dec 19, 202434 min

Entrepreneurship with Environmental Heart

Get Noticed! Send a text. Struggling to balance your passion for meaningful work with financial stability? Join Jim James's UnNoticed Entrepreneur podcast as he interviews Callum Armstrong , a New Zealand-based marketing coach who's cracked the code of purposeful entrepreneurship. Discover how Armstrong leverages his marketing consultancy to fund Conservation Amplified, a charity amplifying environmental stories through podcasting. He shares invaluable insights on creating a sustainable business...

Dec 17, 202436 min

Building Business Super Fans

Get Noticed! Send a text. Struggling to turn customers and employees into passionate advocates for your business? Discover the art of creating "business super fans" with Frederick Dudek , an engineering-turned-marketing expert who reveals game-changing strategies for building loyalty across B2B and B2C sectors. Learn how simple gestures like personalised thank-you notes, public recognition, and transparent communication can transform stakeholder relationships. Dudek shares powerful insights from...

Dec 12, 202432 min

Three Videos Every Business Needs

Get Noticed! Send a text. Struggling to make professional videos that won't damage your brand's reputation? In this episode, video production expert Josh Schaidt reveals why not all content is created equal and shares the three essential types of videos every business needs: the how, what, and why. As founder of Lft Phi, Josh explains the crucial difference between casual content creation and professional video production, emphasising that the most important work happens before hitting 'record'....

Dec 10, 202432 min
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