Over the years I’ve observed a pattern after working with hundreds of tourism operators. Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all three are typically a huge suck on their resources while yielding little to no results. In this episode I’ll share the 3 assumptions and then share the 3 things operators should focus on instead which cost virtually nothing, but have a far greater impact on your ability to get booki...
Jan 06, 2025•26 min
As we move further away from Covid and the inflation it caused, economies are shifting. The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it was in 2019 (according to global financial data). This means that the middle class guests you were attracting are having to tighten their belts and cut some of the ‘extras.’ That’s bad news for you. It means that YOUR costs are up by 40+ % AND it’s mu...
Dec 09, 2024•10 min
I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form of interest. Sounds too good to be true? I thought so too. But it’s working. Questions for the podcast? Send them to me at [email protected]
Sep 05, 2024•20 min•Season 4Ep. 72
I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses. I’ve broken them down into 5 categories which include branding, building sales pages, getting leads, word of mouth, and marketers psychology. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
Aug 31, 2024•26 min•Season 4Ep. 71
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
Jan 09, 2024•23 min•Season 4Ep. 70
Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
Jan 07, 2024•13 min•Season 4Ep. 69
Pricing strategies you should be considering going into 2024. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
Jan 05, 2024•11 min•Season 4Ep. 68
In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
Dec 05, 2023•38 min•Season 5Ep. 67
A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
Nov 29, 2023•10 min•Season 5Ep. 66
Is your organization or your marketing overwhelming? If so you need to listen to this episode. If you have a marketing related question you’d like me to address on the podcast email me at [email protected]
Mar 07, 2021•18 min•Season 3Ep. 65
In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Feb 13, 2021•1 hr•Season 3Ep. 64
In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline If ...
Feb 03, 2021•1 hr 1 min•Season 3Ep. 63
In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music. We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline To get in contact with Mitch, email him at mit...
Jan 27, 2021•1 hr 13 min•Season 3Ep. 62
I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email [email protected] To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Nov 11, 2020•20 min•Season 2Ep. 61
Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at [email protected]
Oct 19, 2020•19 min•Season 2Ep. 60
I just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as patterns that are emerging in 2021. To send in questions and feedback, email [email protected]
Oct 06, 2020•28 min•Season 2Ep. 59
In this episode we explore the 3 questions that led to my 48 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to [email protected] To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Sep 28, 2020•16 min•Season 2Ep. 58
In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to [email protected] To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Sep 15, 2020•26 min•Season 2Ep. 57
When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this episode I share with you a piece of knowledge I found in a book written in the 1930’s that works just as well now as it did back then. To get in touch with me, you can email [email protected] To get the full tourism marketing course click: https://tourismmarketingmast...
Sep 08, 2020•26 min•Season 2Ep. 56
In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his business dramatically over the last 3 years and what he’s building for other tour businesses now. The link to his new site where he is stacking the deck with value to fellow tourism operators is http://travelassociation.org To get the full tourism marketing course click: https://...
Aug 25, 2020•55 min•Season 2Ep. 55
I promised to share the challenges and failures of our own journey and this week I’m opening up about a family argument and how we’re working it out. If you have a question you’d like to ask me write to [email protected] To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Aug 21, 2020•16 min•Season 2Ep. 54
The single most powerful automated system you can build is an opt-in. It takes very little time to set up, works on autopilot, and routinely converts to bookings. In this episode I lay out how I create opt-in's that actually work. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline To share your wins, challenges, or questions, email us at [email protected]
Aug 14, 2020•31 min•Season 2Ep. 53
After a decade of split testing, 1000s of client trials, and my own research, here’s what I’ve learned about laying out a tourism homepage that leads to bookings. To share your wins, challenges or questions, email us at [email protected] To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Aug 13, 2020•22 min•Season 2Ep. 52
When I looked at our web data, I noticed that our ABOUT US page was one of our most visited pages, but it wasn’t generating inquiries. I set out on a mission to change that. Now, 2 years and dozens of split tests later, I have a formula that consistently delivers quality inquiries on autopilot. To share your wins or ask me a question, write to [email protected] To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline...
Aug 10, 2020•17 min•Season 2Ep. 51
You don’t want to compete based on price. That’s a race to the bottom. The only other place you want to be is on top. To get to the top you need a USP. In this episode I share with you what happens if you don’t have one, and how I approach creating one. To reach us with your wins, challenges or questions email [email protected] To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Aug 07, 2020•36 min•Season 2Ep. 50
The +1 method has given us almost a 2 year waiting list, expanded our profits, brought our staff closer together, and landed me the most beautiful woman on the planet. Once you learn it, you can’t do life without it. Email us your questions or wins at [email protected] To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Jul 30, 2020•24 min•Season 2Ep. 49
Looking for a quick way to establish yourself as kingpin in your tourism region? Maybe even in your country. The secret is the easiest thing in the world and nobody does it. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Jul 21, 2020•17 min•Season 2Ep. 48
I realized that digital marketing was a game that I was never going to win indefinitely. And it can be exhausting trying to keep up. I have a new strategy that we’ve rerouted our marketing budget into that is way more fun, rewarding, and effective (so far). To ask questions or let me know how these strategies are working for you write us at [email protected] To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline...
Jul 16, 2020•20 min•Season 2Ep. 47
There are very few ‘Marketing Experts’ that I respect in the agency space, but my guest this week is an exception to the rule. Chris Torres runs tourism marketing.agency, Touriosity.travel, and is the host of The Digital Tourism Show To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Jun 30, 2020•59 min•Season 2Ep. 46
I have just gone through the first phase of a challenging life transition. Here’s what I’m learning and tools that have gotten me through previous tough times.
Jun 26, 2020•26 min•Season 2Ep. 45
