In this value-packed episode of Torsion Talk, Ryan Luchia pulls back the curtain on one of the garage door industry’s biggest silent killers—bad margins. From quoting errors and labor miscalculations to underbidding installs and measurement slip-ups, Ryan walks through the real-world traps that drain profitability from even the busiest garage door companies. If your revenue looks healthy but your bank account doesn’t, this is the podcast you need.Ryan shares hard-won lessons from his own busines...
Jun 27, 2025•24 min•Season 8Ep. 109
Garage door pros and home service business owners—this one’s for you. In this episode, Ryan tackles the real problems affecting trades businesses in 2024: economic slowdowns, rising competition from new garage door startups, team burnout, bloated overhead, and ineffective lead generation strategies. Learn why SEO and PPC are no longer enough, and how brand-building is now the most powerful tool in your marketing arsenal. Ryan shares insights on optimizing Google Business Profiles, leveraging AI ...
Jun 10, 2025•21 min•Season 8Ep. 108
Welcome to a revolutionary episode of Torsion Talk, where artificial intelligence doesn’t just support the conversation — it runs the whole show. From the intro to the insights, every word you hear today was written and spoken by AI. And trust us, it might just be better than the real Ryan. 😏 If you're in the garage door industry or run any home service business, this episode is an absolute must-listen. Why? Because we’re breaking down six cutting-edge AI tools that will automate your operation...
Jun 03, 2025•6 min•Season 8Ep. 107
In this high-speed, insight-packed episode, Ryan shares his final decision on which field service management software he's moving to — and why Service Titan is out. He dives deep into what’s working (and what’s failing) in SEO, Google Business Profile issues, AI automation in home services, and the future of the garage door industry. Buckle up — this one’s dense with strategy, savings, and software smarts.🔧 This Episode Covers:🛠️ Field Service Management Showdown:Why Ryan ditched Service Titan...
May 20, 2025•27 min•Season 8Ep. 106
In this power-packed episode of Torsion Talk, Ryan sits down with Brian from Majestic Steel to unpack the tangled web of tariffs, steel pricing, and the ripple effects on the garage door industry. Whether you're a dealer, distributor, or manufacturer, this one’s a must-listen. 💡 What You’ll Learn in This Episode: 🚨 Tariff Shockwaves How the latest steel tariffs are disrupting pricing and supply chains Why the rush to buy early caused a pricing surge—and what's next What to expect in Q3 and Q4 ...
May 06, 2025•50 min•Season 8Ep. 105
In this eye-opening episode, Ryan breaks down one of the most frustrating issues plaguing home service pros today—Google Business Profile (GBP) verification, suspensions, and spam manipulation. After watching a newly released interview with a Google product manager, he shares his take—the good, the bad, and the gaslight-y—and explains what’s really going on behind the scenes. 🔍 What You’ll Learn in This Episode: ✅ Inside the Google Interview Google’s "must-know" tips for successful video verifi...
May 01, 2025•27 min•Season 8Ep. 104
In this high-impact (but short and sweet) episode, Ryan breaks down one of the most underrated strategies for growth in the garage door industry: loyalty building from the very beginning of the customer journey. If you're still chasing new leads while ignoring your existing customer base—you might be leaving more money on the table than you think. Key Takeaways from the Episode: 🔁 Repeat Business | SEO? How repeat and referral customers recently surpassed SEO in monthly revenue Why that’s a gam...
Apr 23, 2025•26 min•Season 8Ep. 103
While on vacation, Ryan drops in with one of his most thought-provoking episodes yet, diving deep into what it really means to work on your business – not just in it. This solo episode is a wake-up call for garage door business owners and home service leaders who may be feeling stuck, slowed down, or uncertain in today’s economic climate. Episode Takeaways: 📉 Economic Reality Check Fear & uncertainty are causing spending slowdowns Why now is the time to cut waste, run lean, and secure finan...
Apr 09, 2025•28 min•Season 8Ep. 102
Fresh off an incredible summit in Puerto Rico, Ryan is back on Torsion Talk with major updates, new product announcements, and a detailed review of his demo with Insight for Doors! In this episode, he shares key takeaways from the summit, discusses the future of FSM software for his business, and breaks down the pros and cons of Insight for Doors compared to FieldPulse and ServiceTitan. Episode Highlights: 🌴 Puerto Rico Summit Recap Incredible event with top-tier speakers & industry leaders...
Apr 01, 2025•27 min•Season 8Ep. 101
In this episode of Torsion Talk, Ryan shares major business updates, dives into his Field Service Management (FSM) software decision process, and compares FieldPulse vs. Insight for Doors. The final decision isn’t made yet, but Ryan lays out why these two platforms stand out and where they may still fall short. Episode Highlights: 🔥 Business Growth & Exciting Announcements Aaron Overhead Doors' Leadership Expansion – New hires, promotions, and building for scale MarKenity's New Google Busin...
Mar 11, 2025•36 min•Season 8Ep. 100
In this episode of Torsion Talk, Ryan lays out his ultimate wish list for Field Service Management (FSM) software – breaking down the must-have features that home service businesses NEED but most FSM platforms lack. What You’ll Learn in This Episode: 🚀 The Essential Features for FSM Software: ✅ Scheduling & Dispatching – Real-time tracking, skill-based assignments, & drag-and-drop scheduling ✅ Mobile App – Offline mode, GPS tracking, & the "Present Mode" feature ServiceTitan got rig...
Mar 05, 2025•20 min•Season 8Ep. 99
In this Torsion Talk episode, Ryan delivers his most in-depth breakdown yet on Acumatica & Insight for Doors—an ERP solution designed for larger home service businesses. After multiple meetings, conversations with users, and extensive research, Ryan shares: ✅ The BIGGEST difference between ERP systems (Acumatica, NetSuite) and traditional FSM software (ServiceTitan, Jobber, Housecall Pro) ✅ Sticker shock – Why the $65,000+ upfront cost may (or may not) be justified ✅ Killer features – AI-pow...
Feb 26, 2025•51 min•Season 8Ep. 98
In this episode of Torsion Talk, Ryan shares the latest updates on his journey to find the best field service management software for home service businesses. After demoing Service Fusion, FieldPulse, and scheduling a highly anticipated call with Acumatica, Ryan reflects on how his perspective is evolving as he digs deeper into these platforms. He breaks down the fundamental difference between dispatch-first platforms like Jobber, Housecall Pro, ServiceTitan, and financially-rooted ERP systems l...
Feb 18, 2025•31 min•Season 8Ep. 97
In this episode of Torsion Talk, Ryan kicks off a new series dedicated to finding the best field service management software for garage door businesses and home service companies. If you've ever felt frustrated with your CRM, overwhelmed by rising software costs, or stuck with tools that don’t fully meet your needs—this series is for you. Ryan shares his first-hand experiences with platforms like ServiceTitan, Jobber, ServiceFusion, Housecall Pro, and others. He breaks down the must-haves for th...
Feb 11, 2025•31 min•Season 8Ep. 96
In this episode of Torsion Talk, Ryan takes a deep dive into Active Listening in the Sales Process—a game-changing skill that can shorten sales cycles, increase close rates, and strengthen customer relationships. Whether you're a garage door technician or a dedicated sales pro, listening the right way can make all the difference between winning a deal and losing a customer. Before diving in, Ryan shares exciting updates: ✅ Torsion Talk is approaching 150,000 downloads! ✅ GDU is almost at capacit...
Feb 04, 2025•24 min•Season 8Ep. 95
In this episode of Torsion Talk, Ryan breaks down the Top 5 Automations that can make your garage door business more efficient, profitable, and stress-free. Whether you're looking to improve follow-ups, streamline inventory tracking, or enhance customer engagement, these simple but powerful automations will help you save time and grow your business. Before diving into automation strategies, Ryan shares some exciting updates, including the final seat available for Summit, upcoming in-person sales...
Jan 28, 2025•14 min•Season 8Ep. 94
In this episode of Torsion Talk, Ryan tackles the basics of AI prompts and shares 10 essential steps to help home service businesses leverage AI effectively. Whether you’re new to AI or looking for actionable strategies, this beginner-friendly guide is packed with insights to get you started on the right path. Ryan also shares updates on the Torsion Talk Summit, upcoming small-group intensives, and the return of sales training, giving you a glimpse into what’s on the horizon for his community. I...
Jan 14, 2025•21 min•Season 8Ep. 93
Ryan returns with the second installment of his AI-focused series, diving into key terminology, must-know platforms, and actionable insights for home service businesses. Whether you’re just starting with AI or looking to deepen your understanding, this episode lays a solid foundation and sets the stage for next week’s deep dive into crafting effective AI prompts. Discover the meaning of terms like GPT, machine learning, and AGI, and learn how platforms like ChatGPT, Claude, and MidJourney can tr...
Jan 07, 2025•24 min•Season 8Ep. 92
In this episode of Torsion Talk, Ryan shares insights from his deep dive into the power of artificial intelligence (AI) for home service businesses. From improving efficiency and enhancing customer experience to revolutionizing SEO and search, AI is set to disrupt the industry in ways you can’t ignore. Ryan breaks down the essentials of AI adoption, addresses misconceptions, and answers listener questions about how AI will affect businesses in the garage door industry and beyond. Whether you're ...
Dec 31, 2024•51 min•Season 8Ep. 91
In this episode of Torsion Talk , Ryan dives deep into the art and science of branding, focusing on the transformative impact of video content for garage door companies. Whether you're a startup or a well-established business, building your brand has never been more critical—or more accessible. Learn how to tell your story, connect with your audience, and boost your business with simple, effective strategies. 1. The Importance of Branding in 2024: Ryan discusses the growing influence of branding...
Dec 10, 2024•26 min•Season 8Ep. 90
In this episode of Torsion Talk , Ryan dives into the art and science of selling new garage doors, sharing his unique sales philosophy and proven strategies to help garage door professionals close more deals and build lasting customer relationships. Whether you're a seasoned pro or just getting started, this episode will provide valuable insights to elevate your sales game. 1. Sales Is Everywhere: Ryan challenges the mindset that only "salespeople" do sales, emphasizing that everyone in the gara...
Dec 03, 2024•33 min•Season 8Ep. 89
In this episode of Torsion Talk , Ryan takes a deep dive into the transformative power of leadership and accountability in running a successful business. With over 25 years of leadership experience across various sectors, Ryan shares candid insights into what true leadership looks like and how to apply it effectively in the garage door industry. 1. The Leadership Revelation: Ryan opens up about his own journey of understanding leadership and the pivotal realization that leadership isn’t just abo...
Nov 26, 2024•26 min•Season 8Ep. 88
In this special edition, Ryan shares exciting news about the Virtual Door Dealer Conference happening on December 13th ! Originally priced at $995, this game-changing event is now FREE , thanks to some amazing sponsorships. Tune in to hear about keynote speaker Kristen’s powerful session on human leadership and Ryan’s own invaluable insights into effective leadership strategies . Don’t miss this half-day virtual conference where engagement is key and opportunities are limitless. Spots are fillin...
Nov 21, 2024•4 min•Season 8Ep. 87
In this episode of Torsion Talk , Ryan dives into the essential practice of strategic planning for 2025. Whether you're a seasoned business owner or just starting, this episode offers actionable insights to help you craft a plan that ensures growth and resilience in the coming year. Drawing from his own successes and hard lessons, Ryan provides a blueprint for analyzing data, setting goals, and making informed decisions that align with long-term business objectives. Why Strategic Planning Matter...
Nov 19, 2024•30 min•Season 8Ep. 86
In this powerful chapter of Ryan’s personal journey, he opens up about the transformative experience that finally turned his life around. After years of dangerous living, surrounded by the chaos of bad decisions and broken relationships, Ryan found himself questioning everything—his choices, his beliefs, and the path he was on. This episode dives into the pivotal moments that brought Ryan face-to-face with faith and redemption, setting him on a new course toward self-betterment and a deeper purp...
Oct 29, 2024•42 min•Season 8Ep. 85
In this episode of the Torsion Talk podcast, Ryan continues his deeply personal series by diving into part two of his journey, where he candidly discusses the struggles he faced in his early adulthood. From dropping out of high school to becoming involved in drug dealing and surviving intense, life-threatening situations, Ryan’s story is a powerful testament to the dangers of bad choices and the possibility of redemption. This episode is not only a raw account of addiction and survival but also ...
Oct 22, 2024•28 min•Season 8Ep. 84
In this exciting episode of Torsion Talk, Ryan kicks off with some major announcements! The Virtual Door Dealer Conference (VDDC) is back and revamped for a better experience, focusing on leadership and industry growth. Ryan shares exclusive details about the upcoming event, including special keynote speakers and leadership workshops. Don't miss out—registration links are included in the episode description! Ryan also reveals plans for The Summit in Puerto Rico , a workation combining life-chang...
Oct 15, 2024•54 min•Season 8Ep. 83
In this deeply personal and vulnerable episode of Torsion Talk, Ryan steps away from garage door industry talk to share the beginning of his life story. From a challenging childhood in central Georgia to battling addiction and insecurity as a teenager, Ryan opens up about the struggles and triumphs that shaped him into who he is today. This is the first part of a multi-episode series where Ryan dives into the real-life experiences that shaped his character and drive. If you're a parent, dealing ...
Oct 08, 2024•44 min•Season 8Ep. 82
In this episode of Torsion Talk, Ryan dives deep into the economic landscape with guest Brian Buckalew from Majestic Steel. Together, they discuss crucial topics for the garage door and home service industries, including the impact of potential port closings, steel market fluctuations, tariffs, and the economic effects of upcoming elections. Brian offers insider perspectives on market trends, pricing, and how businesses can prepare for the uncertain months ahead. If you're a home service busines...
Oct 01, 2024•47 min•Season 80Ep. 81
In this episode of Torsion Talk, Ryan shares his top 10 business mistakes and lessons learned as a home service business owner. From hiring mishaps to focusing on the wrong services, Ryan breaks down how his experiences have shaped the way he leads and manages his company today. Whether you’re new to the business or an experienced owner, these takeaways could save you from making the same mistakes. Stick around for the plus one lesson at the end, and learn how juggling too many projects can impa...
Sep 25, 2024•37 min•Season 8Ep. 80
