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Event Experience

Bizzabowww.bizzabo.com
Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.
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Episodes

Crafting Intentional Event Experiences and Proving ROI with Projectory

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Oren Berkovich, Co-founder of Projectory, to discuss the art and science of crafting engaging event experiences. Oren shares insights on the importance of intentional design, personal agency for attendees, and the challenges of proving ROI in the events industry. Through analogies, practical examples, and discussion of audience diversity, Oren emphasizes the need for thoughtful planning, balancing choice with structu...

Jun 09, 202549 minSeason 5Ep. 139

Elevating Event Networking: Smarter Matches and Inclusive Experiences

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Will Curran, Bizzabo's brand ambassador, to discuss the evolving landscape of event networking, inclusivity, and attendee engagement. Will shares insights on improving hybrid event experiences, ensuring virtual attendees are not treated as second-class citizens, and the importance of designing events that cater to diverse interaction styles and needs. He emphasizes practical strategies such as making eye contact with...

Jun 02, 202542 minSeason 5Ep. 138

Crafting Transformative Event Experiences: Insights from Wilson Dow

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews David Grass, Senior Director of Client Strategy and Marketing at Wilson Dow, about the findings from their pop culture trends report. The discussion explores how event planners can move beyond transactional experiences to create transformative, fan-driven events by leveraging data, understanding audience emotional connections, and curating year-round journeys that foster true fandom rather than mere attendance. Key insi...

May 26, 202540 minSeason 5Ep. 137

Cracking the Event Networking Code with Capital Factory, Projectory, and Bizzabo

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by a panel of event professionals to discuss the future of event networking. Oren Berkovich, Co-founder of Projectory, Haley Guerin, Director of Events and Venue at Capital Factory, Will Curran, Brand Ambassador at Bizzabo, and Katie Noe, Product Marketing Manager at Bizzabo. The conversation explores common networking challenges at events, such as lack of structure, awkward icebreakers, and accessibility issues, and emp...

May 19, 202543 minSeason 5Ep. 136

Tech It to the Next Level: AI, Sustainability & Surviving the Event Grind

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Adam Parry, co-founder of Event Tech Live, to discuss the evolution of event technology, the integration of AI, and the growing importance of sustainability in the events industry. Adam shares insights on the challenges faced by event planners, the significance of upskilling in technology, and the need for supporting small but mighty event teams to ensure long-term success and avoid burnout. The conversation also explores...

Apr 25, 202534 minSeason 5Ep. 135

Turning Event Data into Business Wins with AWS, Encore, and 6Sense

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning. The panel shares insights on aligning event objectives with business goals, leveraging technology for data-driven decisions, and fostering collaboration with go-to-market teams to enhance event success. The discussion highlights the importance of understanding both ROI and ROE ...

Apr 14, 202550 minSeason 5Ep. 134

Navigating Event Industry Trends, Branding, and Connection with Bizzabo

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how Bizzabo is fostering connections through their events. Lauren shares insights on avoiding common pitfalls in event planning, emphasizing the need for collaboration and leveraging technology to streamline processes. She also highlights Bizzabo's efforts to...

Mar 31, 202533 minSeason 5Ep. 133

Cracking the Code on Event Registration and Attendance Trends with Opus

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs. Katie McIntyre shares insights on the importance of experiential elements in events, especially for tech...

Mar 17, 202533 minSeason 5Ep. 132

2025 Event Industry Benchmarks: Insights into the Future of In-Person, Immersive, and Sustainable Events

In this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engag...

Mar 10, 202549 minSeason 5Ep. 131

AI, AR, and Sustainability in Events with BB Blanc

In this episode of Event Experience by Bizzabo, Rachel Moore interviews Adam Palleschi, managing director of BB Blanc, about his journey from technician to director, the evolving role of technology in events, and the importance of sustainability in AV production. They discuss the impact of AI on event planning and the significance of human interaction in any event experience. Adam Palleschi shares insights into how AI and AR are being used in the events industry, emphasizing the importance of us...

Feb 24, 202538 minSeason 5Ep. 130

Breaking Down Event Trends, Budgets, and Engagement with 6sense

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in the event industry, including the integration of AI, the importance of non-alcoholic beverage options, and how to infuse fun into brand experiences. Bethany shares insights on how to manage event budgets effectively, emphasizing the importance of real-time updates, contingency p...

Feb 17, 202531 minSeason 5Ep. 129

Leveraging Event Tech to Enhance the Attendee Experience with BW Events Tech

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Brandon Wernli, CEO of BW Events Tech, to discuss the evolving landscape of event technology. They explore the importance of understanding client needs, selecting the right tools, and the practical application of technology in real-world events. Brandon shares insights on tech adoption in events, highlighting a real-world example involving augmented reality and AI to enhance attendee experience. He emphasizes the importan...

Jan 27, 202536 minSeason 5Ep. 128

Predicting the trends with experts from 6sense, Sparks, and BW Events Tech

In this episode of the Event Experience podcast, industry experts discuss the trends that will shape events in 2025, focusing on experiential learning, immersive events, and networking opportunities. The panelists, including Bethany Murphy, Erica Spoor, and Brandon Wernli, share insights on how these trends can be integrated into event planning, emphasizing the importance of understanding audience preferences and leveraging technology to enhance attendee experiences. The conversation also explor...

Jan 20, 202545 minSeason 5Ep. 127

Elevating Attendee Experiences Through Event Tech – A Conversation with Forbes

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Sydney Melin, Executive Director of Audience and Community Marketing at Forbes, to discuss the role of event technology in enhancing attendee experiences. Sydney shares insights on how Forbes uses event tech to streamline processes and improve engagement, highlighting the importance of integrating technology to provide a seamless experience for attendees. Sydney Melin emphasizes the significance of using event technology ...

Jan 13, 202527 minSeason 5Ep. 126

Embracing Non-Alcoholic Options and Wellness at Events with Elevate Travel Company

In this episode of Event Experience by Bizabo, host Rachel Moore interviews Sarah Reuter, CEO of Elevate Travel Company, about her experiences and insights in the event industry. Sarah discusses the shift towards providing non-alcoholic options at events and the importance of mindfulness in both professional and personal lives. Sarah shares her personal journey with alcohol and addiction, emphasizing the need for inclusivity and healthier lifestyle choices at events. The conversation highlights ...

Dec 23, 202438 minSeason 5Ep. 125

Community-Led Events, Diverse Audiences, and Innovative Activations with IMEX

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Carina Bauer, CEO of IMEX Group, about the recent IMEX America event. Carina discusses the unique aspects of the event, including the introduction of a Brand Experience Summit aimed at bridging the gap between marketers and the events industry and the importance of community-led events that enhance the overall experience for attendees. Carina emphasizes the significance of building a network within the events industry a...

Dec 16, 202436 minSeason 5Ep. 124

Beyond the Budget with Ashley Casal

In this conversation, Rachel Moore and Ashley Casal delve into the intricacies of event planning, focusing on budgeting and financial forecasting. Ashley shares her expertise in managing event logistics, emphasizing the importance of understanding costs, setting realistic budgets, and communicating effectively with stakeholders. The discussion also covers the significance of vendor relationships, the necessity of organization in budgeting, and practical advice for new event planners. Throughout ...

Dec 09, 202428 minSeason 5Ep. 123

Big Ideas on Tight Budgets with Zendesk, Catalyst, and Intuit Canada

In this episode of Event Experience by Bizzabo, host Rachel Moore discusses tips for effective budgeting in 2025 with Noelle Feist, Senior of Global Strategic Events at Zendesk, Ashley Casal, Director of In-Person Events at Catalyst, and Rachel Burden, Head of Events and Sponsorships at Intuit Canada. They highlight the importance of contingency planning, how creative thinking is the key to creating exceptional experiences on a tight budget, and how to manage-up when budgets are stretched thin. ...

Dec 02, 202447 minSeason 5Ep. 122

Cracking the Case of Generational Trends in Events with Sarah Gannon

In this episode of the Event Experience podcast by Bizzabo, host Rachel Moore welcomes Sarah Gannon, director of corporate events at MathWorks, to discuss key trends and priorities for the year 2025. They cover the importance of strategic measurement, addressing generational considerations in event planning, and incorporating wellness into events. Sarah shares her journey in the events industry and offers valuable insights on how to create impactful and memorable event experiences while also emp...

Nov 25, 202428 minSeason 5Ep. 121

Hosting 1,000 Dinners to Build Community with Sam Jacobs and Alon Alroy

In this episode of Event Experience by Bizzabo, Rachel Moore moderates a discussion between Alon Alroy, co-founder and CMO of Bizzabo, and Sam Jacobs, CEO of Pavilion, focused on the intersection of events and community building for business growth. They highlight the importance of structure in event planning, the rise of smaller regional events, and the long-term benefits of community over immediate demand generation. Key points include how networking can be enhanced through structured events, ...

Nov 18, 202452 minSeason 5Ep. 121

Knowledge Sharing is the New Networking with Christine Renaud

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Christine Renaud, CEO and founder of Braindate. They discuss how Braindate fosters meaningful exchanges at events by moving beyond transactional interactions and into true knowledge sharing and the exchange of experience. In 2008, Christine embarked on a ground-breaking mission: to transform gatherings into knowledge-sharing feasts. Fifteen years and over 1 million participants from 100 countries later, her technology c...

Nov 11, 202427 minSeason 5Ep. 120

Grand opening glory: Anh Nguyen amazes with the launch of BMO Centre in Calgary

In this episode of Event Experience by Bizzabo, host Rachel Moore talks to Anh Nguyen, principal and co-founder of Spark Event Collective, about her team’s success with the grand opening of the BMO Centre in Calgary, Alberta. Anh shares her insights on managing large-scale events and emphasizing the importance of guiding guests through the experience, which included using over 300 entertainers to create flash mob transitions. She discusses the goals of the event, targeting current and prospectiv...

Nov 04, 202437 minSeason 5Ep. 119

Amplifying event energy with Michael Barclay II

In this episode of Event Experience by Bizzabo, Rachel interviews Michael Barclay II, executive vice president of experiential at Essence Ventures, about his career and the critical role of experiential marketing in consumer engagement. Michael shares personal insights, such as event day essentials, his reading interests in Afro futurism, and industry trends like 'funflation.' Michael Barclay II is a top-tier experiential executive globally, known for driving success across companies, brands, an...

Oct 28, 202429 minSeason 5Ep. 118

Getting unstuck from outdated event tech stacks with Liz King Caruso, Angie Ahrens, and Clark Hager

In this episode of the Event Experience podcast by Bizzabo, you'll get a taste of the full discussion from our webinar featuring leading event tech experts: Liz King Caruso, CEO of techsytalk; Angie Ahrens, director of global events at MRI Real Estate Software; and Clark Hager, senior director of sales engineering with Bizzabo. Learn about the inefficiencies of outdated event tech and the benefits of consolidating to modern platforms (like Bizzabo OS ), and explore the on-demand event to gain in...

Oct 21, 202426 minSeason 5Ep. 117

Crafting your career in the events industry with Mike Frost

This episode of Event Experience by Bizzabo, hosted by Rachel Moore, features a conversation with Mike Frost, founder of Expocast. Together, they discuss the challenges and opportunities in the recruitment sector of the events industry, particularly post-pandemic, focus on the importance of networking and strategies for job seekers, and reveal the current state of recruitment. Mike also covers the complexity of networking as an event professional and tips for making CVs and interviews more effec...

Oct 14, 202438 minSeason 5Ep. 116

Boosting event visibility through peer-to-peer marketing with Rachel Stephan

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Rachel Stephan, Snöballer-in-Chief at Snöball Event Marketing about referral marketing, the importance of peer-to-peer sharing, and the metrics that matter in event marketing. Stephan also shares her personal journey as an immigrant and her adoption of various channels for sharing event content. Rachel Stephan has been on her career journey since 2001, when she started in advertising and moved into the heart of event ma...

Oct 07, 202442 minSeason 5Ep. 115

Making Meltwater Summit Magical for Marketers with Jessica Connolly

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Jessica Connolly, Director of Global Events for Meltwater. They discuss Jessica's role in inheriting and enhancing Meltwater Summit, her emphasis on attendee engagement and satisfaction, and her strategies for creating memorable event experiences. With over 20 years of experience in event execution and production, Jessica Connolly is the Director of Global Events for Meltwater. Her career spans the environmental, real e...

Sep 30, 202434 minSeason 5Ep. 114

Game On to Event ROI with Jeff Campbell, MK Granados, and Will Curran

In this episode of Event Experience by Bizzabo, host Rachel Moore explores the significant impact of gamification on event ROI with a panel of experts:Incentli CEO and Founder, Jeff Campbell, Director of Revenue Optimization at Informa Markets, MK Granados; and Head of Klik at Bizzabo, Will Curran. The discussion covers the practical implementation of gamification strategies to engage diverse audiences, avoid common pitfalls, and leverage AI and post-event data. The experts delve into the enhanc...

Sep 23, 202445 minSeason 5Ep. 113

Making Summit a Family Reunion Event with Brian Mason

In this episode of the Event Experience podcast by Bizzabo, Brian Mason, Vice President of Strategy and Operations for CEMA, shares insights about Summit, including the use of innovative technology and strategies for immersive engagement. He discusses the importance of staying true to the audience's needs, the goals of Summit, and ongoing educational opportunities provided by CEMA throughout the year. Brian Mason is an accomplished global event professional with 20+ years of experience and exper...

Sep 16, 202429 minSeason 5Ep. 12

Building Resilience Conference with Leslie Hitchcock-Stone

In this episode of Event Experience, meet the co-founder of the new Resilience Conference, Leslie Hitchcock-Stone. As a former Director of Global Events at TechCrunch, Leslie shares her passion for hackathons, and the creation of a mission-driven event focused on defense, security, and societal resilience. Leslie has designed and produced technology conferences of up to 5,000 participants in San Francisco, London, Berlin, Zug, Stockholm, Tel Aviv, Lagos, and Nairobi. She is now involved in produ...

Sep 09, 202433 minSeason 5Ep. 11
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