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The Sustainable Angler

Rick Crawfordemergerstrategies.com

The Sustainable Angler podcast is your go-to source for insightful conversations about sustainability, conservation, and the future of fishing. Hosted by sustainability expert Rick Crawford, who is also the founder of the sustainability consultancy, Emerger Strategies, this podcast features interviews with fishing guides, artists, storytellers, scientists, conservationists, and sustainable business pioneers making a positive impact on our planet. Whether you're a passionate angler, outdoor enthusiast, or business looking to improve your sustainability performance, The Sustainable Angler delivers actionable insights and inspiring stories. Listen now to explore the intersection of fishing, conservation, and sustainable business—because protecting what we love starts with knowledge and action.


A huge thank you to A New Earth Project, the sustainability initiative of Atlantic Packaging, for sponsoring the podcast!


Want to connect your brand with a passionate, sustainability-minded audience? Sponsorship opportunities are available! Partnering with The Sustainable Angler is a powerful way to showcase your commitment to the environment while reaching engaged anglers, outdoor enthusiasts, and industry leaders. Email [email protected] to learn more!

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Episodes

EP 75. Bonus Episode: The Rise of Sustainability Regulations – What Brands Need to Know

In this special bonus episode of The Sustainable Angler , host Rick Crawford is joined by James Pollack, attorney at Marten Law, to unpack the rapidly evolving world of sustainability regulations. From PFAS restrictions and Extended Producer Responsibility (EPR) laws to SEC and California's climate-related disclosures and the crackdown on green marketing claims, this episode offers a high-level overview of the regulatory forces reshaping business. Whether you're a brand selling into retail, a su...

Jun 27, 20251 hrEp. 75

EP 74. The Rise of Sustainability Regulations: Green Marketing Claims with James Pollack

In Part 4 of The Rise of Sustainability Regulations series, host Rick Crawford sits down with environmental lawyer James Pollack of Marten Law to explore one of the most high-stakes topics in sustainability today: green marketing claims . With regulators, retailers, and consumers cracking down on greenwashing, how can brands in the fishing and outdoor industries talk about their sustainability efforts without getting into legal trouble? In this episode, we cover: What counts as greenwashing unde...

Jun 20, 202555 minEp. 74

EP 73. The Rise of Sustainability Regulations: Climate-Related Disclosures with James Pollack

In this episode of The Sustainable Angler , we continue our Rise of Sustainability Regulations series with a timely conversation on climate-related disclosures featuring James Pollack , environmental attorney at Marten Law . With new regulations like the SEC’s climate disclosure rule and California’s SB 253, SB 261, and AB 1305 taking effect, brands in the fishing and outdoor industries are under growing pressure to measure and report their greenhouse gas emissions. But what does that actually m...

Jun 13, 202551 minEp. 73

EP 72. The Rise of Sustainability Regulations: Extended Producer Responsibility (EPR) with James Pollack

In Part 2 of our special series The Rise of Sustainability Regulations , host Rick Crawford is joined by environmental attorney James Pollack of Marten Law to unpack one of the most important—and misunderstood—emerging policies in the outdoor industry: Extended Producer Responsibility (EPR) for Packaging and Textiles . With states like California, Oregon, Maine, and Colorado rolling out EPR for Packaging laws, fishing and outdoor brands are now being held accountable for the environmental impact...

Jun 06, 202558 minEp. 72

EP 71. The Rise of Sustainability Regulations: PFAS with James Pollack

Welcome to a special 4-part series of The Sustainable Angler , where we tackle the most pressing sustainability regulations shaping the fishing and outdoor industries. Over the next four weeks, I’ll be joined by James Pollack , environmental and regulatory lawyer at Marten Law , to unpack what brands need to know about PFAS (forever chemicals) , Extended Producer Responsibility (EPR) , and climate regulations . At Emerger Strategies , I help brands reduce costs, enhance reputation, and increase ...

May 30, 202553 minEp. 71

EP 70. Public Lands Are Not for Sale: A Conversation with Land Tawney

In this powerful episode of The Sustainable Angler , we're diving deep into a topic close to my heart: America’s public lands . I’ve been incredibly fortunate to spend countless days camping, hiking, and fly fishing on these wild, beautiful landscapes. Public lands connect us with nature, fuel our $1.2 trillion outdoor recreation economy, and offer a spiritual refuge that’s becoming increasingly rare. But right now, they’re under serious threat. Some lawmakers, including Senator Lindsey Graham a...

Apr 18, 20251 hr 2 minEp. 70

EP 69. From Canvas to Camera: How Art and Film Shape Conservation with Paul Puckett & Hilton Graham

Hilton shares his extraordinary journey from political operative to documentary filmmaker after surviving cancer twice and receiving a life-changing stem cell transplant that he calls his "rebirth." This profound reset led him to abandon the pursuit of power for the authentic storytelling that now defines his award-winning films like "Tension" and "Father Nature." Meanwhile, Paul reveals how his lifelong obsession with drawing fish began in middle school and eventually became his artistic signat...

Mar 28, 20251 hr 18 minEp. 69

EP 68. Gene Gilliland, National Conservation Director at B.A.S.S.

In this episode, we dive into the world of bass fishing with the Bass Angler Sportsman Society (B.A.S.S.), the largest fishing organization in the world with over half a million members. Founded in 1968 by Ray Scott, B.A.S.S. has been a driving force behind professional bass fishing, youth involvement, and conservation efforts.I sit down with Gene Gilliland, who is a nationally renowned fisheries biologist and the National Conservation Director at B.A.S.S. to explore key challenges in bass fishe...

Feb 21, 202555 min

EP 67. Josh Jenkins, R&D Manager at Scientific Anglers

In today’s episode, I’m joined by Josh Jenkins, Research and Development Manager for Scientific Anglers, and we dive into an important topic: sustainable packaging. We’ll discuss the innovative steps Scientific Anglers has taken to reduce its environmental impact, the challenges and opportunities in moving toward more sustainable materials, and what this means for the future of the fly fishing industry.Thank you for tuning in—and Be sure to check out TheSustainableAngler.com for some sweet TSA m...

Jan 23, 202541 min

EP 66. Rebecca Haynes, VP National Audubon Society

Did you know that South Carolina has a long history of conservation? In fact, conservation is baked into our constitution and Audubon South Carolina continues that legacy today by working with policy makers and land owners to support habitat conservation and restoration in our state with bird- and climate- friendly forestry. Additionally, Audubon South Carolina owns and manages 30,000 acres of land at Beidler Forest and Silver Bluff where they work on longleaf pine restoration, natural climate s...

Nov 21, 202457 min

EP 65. Steve Duda

Storytellers have a unique ability to engage and captivate their audience, which is a critical skillset to have when it comes to saving the planet, which is why I am stoked to share my interview with Steve Duda who is a writer and the former editor of the Fly Fish Journal, and today is the Head of Fish Tales at Patagonia. In this episode we discuss his new book, River Songs:, the role of storytelling when it comes to deadbeat dams, climate change, and why fly anglers are often the tip of the spe...

Oct 31, 20241 hr 6 min

EP 64. Eddie Nickens

Hunters and anglers have a long history of fighting for access, protection and the conservation of America’s bountiful natural resources, and today, our fisheries face multiple threats from overfishing, nutrient pollution, plastic pollution, habitat degradation, and climate change. In this episode I interview T. Edward Nickens, who is a New York Times best-selling author and award-winning journalist that I am lucky to call a friend. We discuss Eddie’s writing background and new biography of Flip...

Aug 29, 20241 hr 9 min

EP 63. Jackson Birrell & James Frakes, Co - Founders, The Salmonfly Project

Have you noticed that there are less insects stuck to your windshield these days? Well, you’re not alone, and in fact, insects are in decline, but there really hasn’t been a ton research and science behind some of the prolific aquatic bugs that trout, and trout anglers love. Enter, The Salmonfly Project. In this episode we hear from Jackson Birrell and James Frakes, co-Founders of the conservation nonprofit, The Salmonfly Project, whose mission is to conserve aquatic insects for future generatio...

Jul 25, 202457 min

EP 62. Chris Wittman, Co - Founder Of Captains For Clean Water

The Everglades are a National Park, a World Heritage Site, and there is no place else on Earth like it. The Everglades are also a place that is near and dear to my heart because I used to make an annual trip with some friends from Savannah to camp, fish, and explore. I landed my first tarpon in the Everglades, have too many funny stories to tell camping on chickees, and found myself completely awestruck by the fishery, bird life, and vastness of the Everglades. That's why I am stoked to share th...

Jun 20, 20241 hr 6 min

EP 61. Leslie Skardon, CEO Of Sustain SC

I am thrilled to share my interview with Leslie Skardon, CEO of Sustain SC! In this episode, we talk about everything from Leslie’s background and the history of Sustain SC, and how they are setting the table for conversations between businesses and local stakeholders in SC through their Membership Network and Sustainability Leadership Initiative, and we talk about how nature inspires Leslie to keep doing the good work! 🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get...

May 23, 202445 min

EP 60. Chris Crolley, CEO Of Coastal Expeditions

I am thrilled to share my interview with Chris Crolley, who is the CEO of Coastal Expeditions and Founder of the Coastal Expeditions Foundation. Chris is a naturalist and storyteller, and in this episode, we discuss everything from the Lowcountry’s barrier island ecology, environmental threats to our paradise in the Lowcountry, and the importance of education in solving many of our environmental problems. As Chris says, “educate, commit to doing the work, become inspired and take action!” I hope...

Apr 25, 20241 hr 9 min

Ep 59. Jeff Wagner, CEO Of Abel, Ross Reels, Airflo, & Dyna - King

In this episode of The Sustainable Angler, I interview Jeff Wagner, who is the CEO of Mayfly Outdoors, which is the parent company of Abel, Ross Reels, Airflo, and the recently acquired Dyna-King. We discuss everything from how Jeff got started in the fly fishing industry, to what it means to be a B-Corp; how Ross Reels has partnered with Trout Unlimited in an effort to restore native trout species throughout the U.S.; how Airflo has partnered with Terracycle to create a fly line and plastic rec...

Mar 28, 20241 hr 3 min

EP 58. Wes Carter, President at Atlantic Packaging & Founder of A New Earth Project

I am stoked to share my interview with Wes Carter, who is the President at Atlantic Packaging and Founder of A New Earth Project. You may remember Wes from Episode 39 when he was just launching A New Earth Project and since then, Wes and his team have been busy revolutionizing the sustainable packaging industry. In this interview, we discuss everything from the outdoor state and consumers demanding sustainability, trends in sustainable packaging, and some innovative solutions such as packaging m...

Feb 22, 202443 min

EP 57. Daniel Nussbaum, CEO Of Z - Man Fishing Products

Aloha y'all! I am thrilled to share my interview with Daniel Nussbaum, who is the CEO of Z-Man Fishing Products, who has been making innovative lures in Charleston, SC for 30-plus years. In this episode, Daniel shares his personal story of how he got introduced to fishing, went from studying marine biology to practicing law to working at The Charleston Angler; we discuss how Z-Man Fishing Products is harnessing the power of the sun to manufacture non-toxic fishing lures, as well as making the bu...

Jan 25, 202451 min

EP 56. Austin Whitman, CEO of The Change Climate Project

Aloha Y'all...I am stoked to share my interview with Austin Whitman, who is the The Change Climate Project CEO, which is a nonprofit organization working to eliminate carbon emissions (you may better recognize them as Climate Neutral Certified). In this episode Austin shares how his love for the outdoors inspired him to pursue a career in sustainability and climate, we answer why a company might want to become Climate Neutral Certified, the business case for sustainability and also squeeze in so...

Nov 01, 202349 min

EP 55. Cheeky Fishing + Wingo Outdoors CEO Ted Upton

In this episode of The Sustainable Angler, I interview Cheeky Fishing + Wingo Outdoors CEO Ted Upton, and we discuss everything from following his passion for fishing into a career with Cheeky to taking Cheeky and Wingo's first steps on their sustainability journey, to joining 1% for the Planet and all of the amazing conservation work Cheeky and Wingo have done since their inception.The Sustainable Angler podcast is brought to you by Emerger Strategies. 🎣 Like what you heard? Subscribe to The S...

Aug 31, 202342 min

EP 54. Bonefish & Tarpon Trust's Dr. Aaron Adams

If you have been paying attention to recent headlines, you know that we are experiencing record heat, both on land and in our rivers and oceans. For example, the week of 4th of July was the hottest week ever recorded and in Florida, record water temps are causing coral bleaching.That's why I am excited to share this interview with Dr. Aaron Adams who is the Director of Science and Conservation with BTT and we talk about everything from how climate change is impacting tarpon, bonefish, permit and...

Jul 27, 202351 min

EP 53. Casual Crabbing with Tia Clark

In this episode of The Sustainable Angler, I interview Tia Clark who is the founder of Casual Crabbing with Tia and we discuss everything from Tia being born and raised in Charleston, SC, but not having access to our natural resources to the important role our connection to the water plays, to rebuilding oyster reefs with recycled oyster shells and the power of purpose. If you are in town visiting, or even if you are a local, I'd encourage you to support Casual Crabbing with Tia with your busine...

May 11, 202356 min

EP 52 YDCCF Executive Director Brooks Scott

In this episode of The Sustainable Angler, I interview Yellow Dog Community & Conservation Foundation (YDCCF) Executive Director, Brooks Scott, and we discuss everything from Brooks' 20 year career path in the outdoor industry, environmental threats to our fisheries and the amazing work that YDCCF is doing in fly fishing communities around the world. 🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation ...

Apr 27, 20231 hr

Ep 51. Dr. Andy Danylchuk

In this episode of The Sustainable Angler, I interview Dr. Andy Danylchuk who is the Professor of Fish Conservation at UMASS Amherst, a Research Fellow at Bonefish & Tarpon Trust, a Science Advisor at Keep Fish Wet, a Patagonia Ambassador and the list goes on! My point is that I am stoked to share our interview where we discuss everything from how Andy got into fisheries conservation; how climate change is impacting our fisheries, and actions anglers can take to make our fisheries more resil...

Mar 31, 20231 hr 16 min

EP 50 Release Over 20 Founder David Fladd

In this episode of The Sustainable Angler, I interview Release Over 20" (and Eye Strike Fishing) Founder David Fladd, and we discuss everything from why he founded Release Over 20", some of David's conservation hero's, the declining population of speckled trout, flounder and even redfish here in the Lowcountry, as well as what gives Fladd hope about the future of our fisheries. 🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help u...

Feb 17, 20231 hr 6 min

EP 49. AFFTA Fisheries Fund's Whitney Tilt

In this episode of The Sustainable Angler, I interview the American Fly Fishing Trade Association (AFFTA) Fisheries Fund's Executive Director, Whitney Tilt, and we discuss everything from his career in conservation and the lessons learned, threats to our fisheries, and how the Fisheries Fund is working to engage and activate anglers to take action at the policy level. 🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the...

Jan 26, 202349 min

EP 48. Georgia Saltwater Anglers Association's Capt. Chad Dubose

In this episode of The Sustainable Angler, I interview Georgia Saltwater Anglers Association's Capt. Chad Dubose, and this episode is all about redfish. More specifically, this episode is about Georgia redfish regulations and limits, which may be playing a critical role in the State's decline in redfish populations. Hope you enjoy! 🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable busi...

May 27, 202253 min

EP. 47 Dylan Tomine

Aloha y'all! In this episode of The Sustainable Angler I interview author and angler Dylan Tomine. We discuss everything from what a good day of steelheading looks like; to environmental threats to steelhead, such as climate change and hatcheries, which brings up a topic I've never thought about, which is how is South Carolina's redfish hatcheries impacting our own fishery; to his newly release book, Headwaters: The Adventures, Obsession, and Evolution of a Fly Fisherman. I've had the opportunit...

Apr 15, 202256 min

EP 46. Justin Lewis from Bonefish & Tarpon Trust

Aloha y'all! I love bonefish for a number of reasons, but they just so happen to live in the most beautiful places, which is why I am so glad I had the opportunity to interview Justin Lewis, who is a marine biologist and the Bahamas Initiative Manager for Bonefish & Tarpon Trust. If you are curious, or you love bonefish, this episode is for you because we take a deep dive into the spawning habits of bonefish; how to properly handle a bonefish once caught; environmental threats to bonefish, s...

Mar 25, 202249 min
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