No Yuck Marketing Show

On the No Yuck Marketing Show we talk about marketing that's ready for the 21st century: authentic, ethical and respectful instead of over-hyped and exploitative.

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Episodes

Episode 4: On "Value" - what your prospective clients find "valuable"

A quick insight into "value": you see this all the time: some vendor starts attaching random 'values' to their 'modules' ... ... this module is worth $500, and this module is worth $997, and and and ... and the total is $14997. But today, you can get it for no, no $14997, not even $9997, heck not even 97, but only $7. What they've just done at this point is demonstrate a complete LACK OF UNDERSTANDING of what is value to their prospective clients.

Jun 01, 2018•7 min•Season 1Ep. 4

Episode 3: The 3 Categories of "Unanswered Questions"

When real people seek real solutions to real problems they are facing, they go through a "solution seeking cycle". And in this process, they are looking for specific answers to questions that ultimately lead to the "macro-yes": "yes, this is the solution I was looking for". The 3 main categories of questions your prospective clients ask themselves are: - 'hardwired' filters & beliefs (including limiting beliefs) - 'The Journey' - from "is this the right destination?" all the way to "does the...

May 29, 2018•23 min•Season 1Ep. 3

Episode 2: The Core Difference Between Old & New Style Marketing

In this episode we look at the core principles of 'old'-style marketing (which is very much influenced by direct response marketing tactics based on 'hardwired responses' like urgency, scarcity & bonuses). And then, how to turn this model on its head, and instead focus on answering your prospective clients REAL questions, instead of trying to persuade them.

May 29, 2018•22 min•Season 1Ep. 2

Episode 1: Why is Today's Marketing Broken?

In this very first episode of the No Yuck Marketing Show we look at the 3 reasons why 'standard' marketing isn't a good fit for a 21st century audience: 1) it creates an internal 'disconnect' 2) it targets everyone with the same message (one-size-fits-all) - meaning you attract the wrong type of clients (who don't get results, and then don't give you repeat business, testimonials, case-studies...) 3) it's not ENGAGING, and any marketing that doesn't provide value in itself is 'punished' by the a...

May 29, 2018•21 min

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