Episode 2: The Core Difference Between Old & New Style Marketing
May 29, 2018•22 min•Season 1Ep. 2
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Episode description
In this episode we look at the core principles of 'old'-style marketing (which is very much influenced by direct response marketing tactics based on 'hardwired responses' like urgency, scarcity & bonuses).
And then, how to turn this model on its head, and instead focus on answering your prospective clients REAL questions, instead of trying to persuade them.
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