All content marketers and creators out there have a love/hate relationship with SEO. After all, if you leverage it well, it has the potential to carry your business to new heights. Now, the fast pace at which search algorithms evolve makes it difficult to keep up with best practices, especially since SEO isn’t just Google (79% of traditional search engine shares as of March 2025), Bing (12%), or Yahoo (3%) nowadays. Today, SEO also encompasses new usages such as voice or AI search. And that’s a ...
Jun 09, 2025•35 min•Ep. 112
Is BlueSky a ‘Twitter’ with moderation? What makes BlueSky a serious social platform contender for B2B companies How to leverage UGC in B2B The best practices to follow to get started on BlueSky and build a relevant and engaged audience. Pitfalls to avoid for community building Thoughts on the next big phase in the world of social media With only 35 million users worldwide as of early 2025 and 1 to 2 million daily engaged users on the platform, BlueSky is still worlds away from well-established ...
May 07, 2025•42 min•Ep. 111
In episode 110 of the Growth Hub Podcast, we're joined by Udi Ledergor, Chief Evangelist Officer at Gong. Udi joined Gong in 2016 as employee #13 and was the first of what is now a team of 60 talented marketers. Along the way, he contributed to taking Gong from a couple hundred thousand in revenue into a business making hundreds of millions of dollars in annual revenue. We cover: Udi’s journey, from CMO to Chief Evangelist Officer What was the most instrumental in growing Gong into a supersonic ...
Apr 10, 2025•37 min•Ep. 110
In episode 109 of the Growth Hub Podcast, we're joined by Chris Silvestri, Founder of Conversion Alchemy. He’s been exploring the intricacies of messaging and how to balance customer research, user experience or even psychology to help brand craft messages that resonate with their audience. We cover: - Why (too) many companies need help with messaging - The importance of empathizing with customers - The unique framework Chris uses to understand one’s audience better - How to use AI in your messa...
Mar 12, 2025•38 min
PR is something that all B2B tech companies want, but if we’re being honest, too few do it right (or invest in it, to begin with). In this episode of the Growth Hub Podcast, Clem is joined by Karla Jo Helms, a hardened PR professional with over 15 years of experience in PR and founder of JOTO PR Disruptors. The episode, in short - The meaning of Anti-PR and what’s wrong with traditional PR? - The latest PR playbook one should follow - How should B2B professionals prioritize their PR efforts - Ho...
Feb 03, 2025•27 min
In episode 107 of the Growth Hub Podcast, you'll hear about some of the most critical topics for B2B Tech companies and especially B2B founders and leaders: scaling effectively, securing funding, and what to do after that! To cover all of this and more, we received Sri Ganesan, Co-founder of Konotor, and co-founder and CEO of Rocketlane, a SaaS Company specializing in customer onboarding that recently secured 24M in series B funding to supercharge its efforts to integrate advanced AI technology....
Jan 08, 2025•36 min
In episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy. Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way. The episode, in short - Jean gives a thorough definition of what Engineering as Marketing is - shares his experience with this practice, - shares advice to limit the number of unqualified leads free stuff usually generates, - and wha...
Nov 04, 2024•42 min
In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team. The episode, in short: - CopyHouse’s GTM playbook, - How to enter a country without a dedicated team, - Whether marketing or sales should come first - How they had to rework messages that resonated in the UK, but not in the US. About the show: The Growth Hub Podcast—the podcast for all things B2B Sa...
Oct 01, 2024•26 min
In episode 104 of the Growth Hub Podcast, we invited Joel Gaudeul to discuss a topic we all face: team misalignment. Joel had quite a lot to say - and he took the gloves off, no-bullshit-style. "I am not going to be popular by saying that (...) but you need to work, to make it work". Joel worked in B2C and B2B in companies like Ubisoft, Ulule, Mention, France Digitale, and Alma. He's worn the hats of brand manager, product marketer, CMO, COO, and CRO. The episode, in short: - How did wearing so ...
Sep 03, 2024•35 min
How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI? To discuss this, we’re joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who’s successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords. We cover: > What does a part-time CMO do? > What are the requirements for Content Marketing to become a growth engine? > What would prevent...
Nov 29, 2023•35 min
Communities can be super powerful. They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth. Now, communities are far from easy to build. To explore the topic, we invited Alex Theuma, founder of SaaStock a successful community helping SaaS founders and their teams connect via expert conferences around the world. In this episode, we cover: - The origins of SaaStock - How to start a community - How to keep your au...
Oct 30, 2023•52 min
Are you really making good use of video to promote your SaaS company, products, and services? If not, the latest SaaS Growth Hub Podcast episode might be of interest to you as it is about ... video marketing, and everything it touches. To cover this creative topic, we invited Nora Sandell, Head of Marketing at Videoly, a leading product video platform, serving over 1000 online retailers and brands around the world. We discussed: - The evolution of how we consume content - Video marketing trends ...
Sep 27, 2023•34 min
After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space. In this exceptional episode with Edward, we cover: — The secret sauce to Supermetrics’ growth — Who should be driving growth? — What's the next stage at Supermetrics? — A full-funnel brand test Supermetrics ran (and what they learned from it) — Where is 'marketing data' going...
Aug 30, 2023•47 min
- What’s an efficient process for creating customer stories? - Can one scale the process? - Do you have a secret formula to get around this and still tell compelling stories? - How to tell stories when you can’t share numbers - How to hook the visitor from the get-go? Tune in to hear from Joel Klettke, Founder at Case Study Buddy. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marke...
Jul 12, 2023•27 min
- Why are customer stories so important? - Why is it so difficult to create and publish quality customer stories? - How to ensure customer stories serve business and revenue goals? - How should marketers measure the ROI of a case study? - How to ask a customer for a story? Tune in to hear from Joel Klettke, Founder at Case Study Buddy. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content ...
Jun 28, 2023•33 min
What is the role of LinkedIn in a B2B advertising strategy? What is the best use of LinkedIn ads? Is LinkedIn really expensive? What's the Future of LinkedIn Ads? Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
Jun 07, 2023•23 min
What makes it so difficult to make LinkedIn ads work? How should marketers approach targeting on LinkedIn ads? What does a good LinkedIn ads campaign look like? Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
May 24, 2023•29 min
What should founders do to fix sales and marketing alignment once and for all? Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sal...
May 10, 2023•24 min
How much do founders know about Sales and Marketing? How much should they? Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In ...
Apr 26, 2023•29 min
We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce. We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS company founded in 2018 with already +6M€ in ARR and operating in several countries, including the UK. In Part II of episode 96 of the SaaS Growth Hub Podc...
Apr 14, 2023•21 min
We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce. We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS company founded in 2018 with already +6M€ in ARR and operating in several countries, including the UK. In Part I of episode 96 of the SaaS Growth Hub Podca...
Mar 29, 2023•28 min
Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality. Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue. Put simply, companies focusing solely on lead generation may be missing out BIG TIME 😱. In part 2 of episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at...
Mar 08, 2023•40 min
How do you view the current economic situation — through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations: — 😱 A panic mode. They’re ready to pack up, head for the hills, and prepare for the worst (threat lens). — 🧐 A hyper-focused mode. They're ready to scale back to basics to focus on getting the right fit customers and experiment with new ways of increasing the pipeline (opportunity lens). I...
Feb 22, 2023•34 min
Do you know what rhymes with Marketing? P-L-A-N-N-I-N-G. We recently welcomed Sophie Hedestad (CMO at Netigate) in episode 94 of the SaaS Growth Hub Podcast to discuss how marketers can move growth needles by working agile and being more strict with planning things ahead. Sophie, Reeta and Seija cover: > What it means to work agile > How can marketing benefit from it > The prerequisites for working agile > The benefits of using OKRs in marketing? > How deep should one go when sett...
Jan 25, 2023•49 min
When things get hectic - and they are pretty wild right now -, looking at facts and data might be the best thing to do. Paddle recently published an insightful report: The State of SaaS Growth: Uncovering the growth levers that see SaaS businesses achieve long-term success. So, we invited Andrew Davies, CMO at Paddle, to share some of the key learnings of the said report. Episode 93 of the SaaS Growth Hub Podcast covers: > The main growth barriers for SaaS businesses > The main growth leve...
Nov 23, 2022•51 min
We love Halloween here at the SaaS Growth Hub Podcast. So, we decided to bring you a special episode on Marketing Horror Stories! Every marketer out there has either been involved in projects that have gone terribly wrong or they have had to do something they are now ashamed to admit. In this special episode, Seija and Reeta share a couple of marketing horror stories to make you shiver...! On the menu: - The spooky tale of a product launch relying on imaginary dollars. - The Curious Case of the ...
Oct 28, 2022•15 min
Mia Mäkipää is Data & Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it. — In short, the episode covers: - What a Data & Analytics Strategist (really) does? - How our use of cookies is evolving. - How Google Analytics 4 (GA4) is a good change. - The great alternatives to GA4 - How to solve common data challenges most organ...
Oct 26, 2022•55 min
Ryan Law is VP of Content at Animalz, a content marketing agency for SaaS companies. We discussed AI and game-changing technologies for Content Marketing in episode 91 of the Growth Hub Podcast. — Ryan and his team have been playing with GPT-3 (short for Generative Pre-trained Transformer), an artificial intelligence that can generate human-like text and, in this episode, he shares their learnings, failures and expectations for AI in Content Marketing. We cover: > What GPT-3 is > What it’s...
Sep 28, 2022•48 min
"Does your workforce represent your customers? Does your board represent your customers? Does your leadership represent your customers?" — Harini Gokul In the latest episode of the Growth Hub Podcast, we had the privilege to chat with Harini Gokul, Head of Customer Success at Amazon Web Services. With over 20 years of global business experience in companies like IBM, Microsoft and AWS, Harini is laser-focused on customer success. Now, Harini is also exploring key topics such as diversity and inc...
Aug 24, 2022•41 min
If you do competitive analysis by stalking your competitor's website, then creating a table to compare features, and then writing down their value prop and main messages.... this is for you. This time on The Growth Hub, we're talking to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, so we can find out how to actually do competitive analysis. 👀 ***** It's a simple truth that most marketers kind of struggle with competitive intelligence. 🤷 During the episode, you’ll hear ...
Jun 29, 2022•40 min
