Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4
Oct 26, 2022•55 min
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Episode description
Mia Mäkipää is Data & Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it.
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In short, the episode covers:
- What a Data & Analytics Strategist (really) does?
- How our use of cookies is evolving.
- How Google Analytics 4 (GA4) is a good change.
- The great alternatives to GA4
- How to solve common data challenges most organizations face.
- How to grow one’s data literacy skills.
Happy listening!
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Visit Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Reeta on Twitter >> twitter.com/rhtoivanen
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