Hypebot article "5 Out-Of-The-Box Promotion Ideas For Your Next Album" by Cait McMahon of The Symphonic Blog. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW...
Aug 14, 2019•23 min•Ep. 120
Hypebot article "Avoid Dead Ends: 6 Tips For Touring Successfully As An Independent Musician" by Rich Nardo for TuneCore. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use...
Aug 07, 2019•26 min•Ep. 119
Hypebot article "Why No One Is Noticing Your Music" by Craig Kelley of DIY Musician. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabil...
Jul 31, 2019•37 min•Ep. 118
Hypebot article "How The 'Spotify Sound' Is Changing Music" by James Shotwell of Haulix. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rock...
Jul 24, 2019•30 min•Ep. 117
This week Blasko & Mike discuss the Hypebot article "Building Community Inside Your Fan Base" by Angela Mastrogiacomo of The TuneCore Blog. How to Release Your Music on Social Media: found.ee/socialmedia ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch...
Jun 20, 2019•38 min•Ep. 116
Hypebot article "5 Areas Where Musicians Can Gain More By Doing Less" by Chris Robley of CD Baby and the DIY Musician Blog. How to Write a Song That is Marketable: found.ee/marketable ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest select...
Jun 03, 2019•37 min•Ep. 115
Hypebot article "5 Things You Need To Have Ready Before You Tell Anyone About Your Music" by Chris Robley of CD Baby for the DIY Musician blog. Should You Sign to a Record Label? found.ee/sign ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the large...
May 22, 2019•36 min•Ep. 114
Hypebot article "Thriving After 15 Years: 6 Keys To Independent Music Success" by Yael Meyer of CD Baby's DIY Musician Blog. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! ...
May 06, 2019•31 min•Ep. 113
This week Blasko & Mike talk about fighting back against that inner voice that keeps you from your own success, with the Hypebot article "Top 3 Fallacies Holding Back Your Music Industry Career" by Jake Udell of Art of a Manager. ---- Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com. Rockabilia is your One St...
Apr 29, 2019•22 min•Ep. 112
Hypebot article "3 Tips For Boosting Word-Of-Mouth About Your Music" by James Shotwell of Haulix. In a world filled with limitless opportunities for promotion, word-of-mouth remains the most powerful tool in music marketing. Great marketing is the key to success in music today. The problem is, everyone trying to make it in music right now knows that to be true. Everywhere you look, be it online or in the real world countless artists creating a seemingly endless stream of promotional material in ...
Apr 22, 2019•31 min•Ep. 111
Hey man hope your doing well. The ManageMental podcast has been such an awesome resource. I’m happy to say I have been listening since the beginning. Thank you for continuing to put out such great content. Here is my question. Do you think it’s better to be seeing as “headlining band” going on last, or do you feel in this day and age it’s better to host a show and pick the best time for your band to go on and build out a successful show around that? Any input you could share would be greatly app...
Apr 15, 2019•39 min•Ep. 110
Hypebot article "7 Ways To Promote Your Music And Grow Your Fanbase" by Becky Holton. The present-day music industry is making it harder for aspiring musicians to gain fame and recognition. It’s not enough to just be talented or unique - you have to know how to advertise your skills and target the right audience. With the rise of social media and streaming services, the competition is tougher than ever and the stakes are sky high. So, how does one achieve recognition in a competitive market? It’...
Apr 01, 2019•29 min•Ep. 109
Hypebot article "Growing Your Music Industry Network In 15 Minutes A Day" by Suzanne Paulinski of The TuneCore Blog. Let me guess – you’re working on new music, but you keep hearing about the importance of having an engaged, growing fanbase and solid connections within in the industry in order to get ahead. But with a demanding day job and the time spent on that new music, your main thought is, “Who’s got the time for all of that networking and socializing?” It’s understandable. Relationships ta...
Mar 11, 2019•34 min•Ep. 108
Hypebot article "5 Music Industry Predictions 2019: Fan Clubs, Apple Music, Chart Decline and More" by Haulix Daily. Fan clubs are back and more beneficial than ever. There’s also a problem with exposure on social media. An artist can have 10,000 fans on either platform, but the number of people who see their updates is far less. The only way to guarantee reach is through paid promotions, and many in the industry are struggling to see the point of giving money to third-party services to reach th...
Mar 04, 2019•48 min•Ep. 107
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR. Janelle Rogers - Green Light Go Publicity: Blend Old School With New. The key to success in 2019 is blending old school with new school. Cherie Hu – Freelance Journalist: Get With The Power of Music Subscriptions. In this scenario, the artist owns a direct line of communication with fans, keeps the lion’s share of revenue and can more effectively segment and service these fans than what is currentl...
Feb 25, 2019•35 min•Ep. 106
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR. Chris Robley – DIY Musician Podcast: Pay For Social Media Ads & Boosts Without Bitterness. 2019 will be the year your AVERAGE independent musician starts budgeting for online advertising without feeling nauseous or bitter AF. Ryan Kairilla – Break The Business: Embrace Live Streaming. Embrace live streaming! Platforms like Twitch and Facebook Live are becoming very important platforms for music...
Feb 18, 2019•27 min•Ep. 105
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR. Have A Plan With Your Goals Included. If you don’t have a written plan and a long-term strategy, it will be very hard to get where you want to go. I see way too many artists wasting their hard earned money on publicists, Spotify Playlisting companies and radio promotion before they are really ready. Don’t Blow Your Budget on Recording Only. The biggest mistake I see indie artists make is to spend a...
Feb 12, 2019•30 min•Ep. 104
Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0. Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business. 1. Major labels want radio hits. They want an easy sell, so unless you create music that can get on radio immediat...
Feb 04, 2019•28 min•Ep. 103
Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0. Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business. 1. It’s all about scale. You can’t think about numbers the same way as in the old days when sales ruled. A hit tha...
Jan 28, 2019•33 min•Ep. 102
Hypebot article "10 Music Industry Predictions For 2019" by Bobby Owsinski of Music 3.0. Predictions can be a tricky thing, but if we look at the trends in the music business over the last year we can see where things might be going. Here are 5 more predictions for how the industry will fare in 2019. 1. Streaming Services Remain Unprofitable. Almost all dedicated streaming services are very good at what they do except for one thing – making money. Choked by the weight of label licensing deals, t...
Jan 21, 2019•33 min•Ep. 101
Hypebot article "10 Music Industry Predictions For 2019" by Bobby Owsinski of Music 3.0. Predictions can be a tricky thing, but if we look at the trends in the music business over the last year we can see where things might be going. Here are 5 predictions for how the industry will fare in 2019. 1. Apple Music Nearly Catches Spotify. Spotify is still the king of the hill when it comes to streaming with 83 million paid subscribers, but Apple Music is coming on strong at 57 million at years end. A...
Jan 14, 2019•29 min•Ep. 100
Hypebot article "5 Ways to Deal with Rejections in the Music Industry" by Alice Berg. Beatles were rejected by Decca in 1962; Lady Gaga was kicked out by Island Def Jam Records after only three months, Beethoven was called “hopeless compositor” by his teacher. "American Idol" has rejected Colbie Caillat, Hillary Scott, Bebe Rexha and many others. As you can see, producers make huge mistakes sometimes. However, there is no possibility to promote every singer or music band – some have to be reject...
Dec 24, 2018•29 min•Ep. 99
This week Blasko & Mike take some questions from one of our loyal listeners. Hey guys, thanks for the show! I hugely appreciate what you're doing for aspiring musicians like myself. I've got a topic that I don't think you've covered yet that I know applies to not only myself, but to a massive contingent of my fellow musicians! I'm a full-time mechanical engineer with a demanding job and commute, so I've opted to devote my limited available free time resources to creating the best music that ...
Dec 17, 2018•28 min•Ep. 98
This week, Blasko & Mike recap Episode 49: 10 Predictions for 2018. 1. Traditional record sales will continue to decrease. 2. Apple will begin to shut down the iTunes music store with an estimated final closure date of Jan 2019. 3. Spotify will go public. 4. VR technology will not replace the live experience. 5. Cryptocurrency will not become an overly accepted form of payment for anything music related. 6. Print on demand services will become more of a necessity. 7. More independent artists...
Dec 11, 2018•33 min•Ep. 97
Music Think Tank article "7 Top Marketing Strategies For Musicians" by Patrick McGuire of The Bandzoogle Blog. For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians. Sadly, this doesn’t change the fact that it’s never been more difficult for new artists to put their music in front of liste...
Dec 04, 2018•34 min•Ep. 96
Hypebot article "5 Things You Should Share With Your Fans Besides Music" by Michael Hahn of LANDR. While sharing the music they've created should certainly be an artist's number one priority when it comes to interacting with fans, but as the distance between audience and creator shrinks, it becomes important for artists to share other information with fans as well. Today’s communication tools have broken down boundaries between audience and creator. It’s clear that sharing your music with your f...
Nov 26, 2018•31 min•Ep. 95
Threatin coverage on MetalSucks: http://www.metalsucks.net/tag/threatin/ Jered Eames, who goes by the stage name Jered Threatin, began Threatin as a solo act after his departure from Abigail Williams. In 2015, Threatin released a single, "Living Is Dying". In 2017, the album Breaking the World was released, with Jered Threatin performing all instruments. In November 2018, Threatin was booked to tour the United Kingdom and Europe having informed venues they had sold hundreds of tickets and had pa...
Nov 19, 2018•46 min•Ep. 94
Hypebot article "Checklist To Decide If Your Album Is Release Ready" by Angela Mastrogiacomo of Muddy Paw PR & The Symphonic Blog. So you’ve just recorded an incredible new EP or album and you’re dying to get it out into the world. After all, this is your latest masterpiece—your best work to date—and your fans are going to love it! Plus, you’ve been promising them something new for a while and it’s time to deliver on that promise. Before you go releasing an album on a whim, make sure you are...
Nov 12, 2018•34 min•Ep. 93
In this week's episode, Blasko & Mike discuss the Hypebot article "3 Reasons Your Last Music Release Failed" by Suz Paulinski of The Rock/Star Advocate & Ariel Hyatt of Cyber PR. Reason # 1 You Took Your Time Writing & Recording But Then You Felt a Sense of URGENCY to Release (So You Did Without Really Preparing!) Reason # 2 You Hired A Music Publicist or A Radio Promoter and They Didn’t Get The Results You Expected Reason # 3 You Put Off Learning How to Release Your Music Properly B...
Nov 05, 2018•27 min•Ep. 92
This week Mike is joined by special guest Ryan J. Downey. Ryan is the founder of Superhero Artist Management, representing Demon Hunter, Killer Be Killed, Throwdown, and Zeuss (whose producer credits include Rob Zombie, Queensrÿche, Hatebreed). He is a longtime journalist who has contributed to MTV News, Billboard, the Hollywood Reporter, and other outlets. Downey hosts Speak N’ Destroy, a podcast about all things Metallica, and No-Prize from God, which features conversations with creative peopl...
Oct 29, 2018•42 min•Ep. 91
