Hypebot article "5 Key Priorities for New Artists" from The TuneCore Blog. 1. YOU HAVE TO BUILD A TEAM If you have decided to pursue a career as an artist, you must know that you cannot do it alone. Having a strong team with experience and connections can be the key to furthering your career. These people will represent you and guide you through the tumultuous early days as an artist, as well as through the many challenges you will face on the road to success and beyond. This team can include, (...
Oct 22, 2018•37 min•Ep. 90
Original Article: "Five trends for digital music marketing in 2018" by Music Ally. There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp. But what are the trends around those three pillars? That’s something we think about a lot at Music All...
Oct 16, 2018•27 min•Ep. 89
This week we answer some questions from you, our loyal listeners. This is gonna be killer, so let’s get mental! ---- It might benefit from an episode going over who the players are in a local show (the promoter, the venue, etc.) what they do, and what the best practices are. Keep it Mental, Robbie ---- I’m writing you because I heard the part about physical promotion in your recent ManageMental episode, and how you guys asked for feedback from a younger crowd on their opinions. I’m only 21 so I’...
Oct 08, 2018•26 min•Ep. 88
Original Article: "5 Ways to Help Your Music Get Discovered in the New Digital Age" by Jeremy Young on Soundfly's Flypaper Blog. Recently our friends over at The Outline published a great piece called, “Finding New Music in the Algorithm Age.” The article collects input from six experts and industry veterans, people who work with artists day in and day out, about where they turn to find out about new music in the changing digital landscape of music discovery. Spotify’s algorithmic innovation sti...
Oct 02, 2018•27 min•Ep. 87
Article: "10 Music Mistakes The Turn Fans Off" by Cari Cole: https://www.caricole.com/10-music-mistakes-turn-fans-off/ This list is not for everyone. It’s for you if you are ready to pull out all the stops and get serious about your career. It’s for you if you like to hear what no one else has the guts to tell you. This advice, which is my professional opinion comprised after 30 years of coaching thousands of independent artists, celebrities and Grammy-winning artists from my voice studio in New...
Sep 24, 2018•31 min•Ep. 86
This week while Blasko is out, Mike is joined by Nick "Biggie" Grimaldi of Good Fight Management. Check out Biggie's roster here. Follow Biggie on Twitter/Instagram: @biggiexxx. Mike and Biggie discuss the Hypebot article "How Much Does It Cost To Tour In 2018?" by Royalty Exchange. ---- Touring is where the money is at in today’s music business. But it’s also where most of the expenses lie as well. Creating a realistic tour budget can help your time on the road be successful, but it’s far from ...
Sep 17, 2018•55 min•Ep. 85
This week while Blasko is out, Mike is joined by Emily White, author and host of the Interning 101 book and podcast. Mike: “I’ve been enamored with Emily White since we met as panelists at The Yellow Phone Music Conference in 2014. She has continued to inspire me with her passion and consistent record of achievement. As a CEO of a boutique music company, we mentor and work with interns every day and have always wanted to provide them with a valuable learning experience. That has been made all th...
Sep 11, 2018•50 min•Ep. 84
Hypebot article "Proof the Album is Almost Dead" by Bobby Owsinski of Music 3.0 Listener Joe writes: "I know you guys have touched upon releasing music in 2018, specifically the relevance of the album versus EPs or even singles. I wondered if you guys could dig into this a bit more. As an independent metal artist who is getting ready to release new music in 2019, we've had several discussions in our camp about the appropriate way to do this, which has clearly changed since our last release. The ...
Sep 03, 2018•31 min•Ep. 83
This week we talk about booking agents. This is gonna be killer, so let’s get mental! Listener Nick writes: "What’s up Blasko, Big fan of the podcast and what you do. My band is currently in a situation that I haven’t heard you and Mike talk about yet. I’m in a band that has been signed for about 4 years. We’ve put out an EP and a full length, done several national tours with bigger acts, as well as many smaller tours across the states. Recently, we had to fire our booking agent because, for lac...
Aug 27, 2018•35 min•Ep. 82
Hypebot article "How To Get a Blog Premiere For Your Next Release" by Jeanette Kats of Symphonic Distribution's Symphonic Blog. Press coverage is pretty important in the digital age, and it’s all about connections. But where do you start? Sure, you can send out cold e-mails to writers and editors who may never open them, but there are a few tips and tricks to help you get noticed in a sea of demos. 1. Create a spreadsheet and organize your options There is an endless number of blogs out there on...
Aug 14, 2018•33 min•Ep. 81
This week on ManageMental, Blasko and Mike talk about Word of Mouth Marketing. This is gonna be killer, so let’s get mental! Original Article: https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic Author: Ramona Sukhrajhttps://www.impactbnd.com/blog/author/ramona-sukhraj 1. Encourage User-Generated Content (UGC) UGC is content created and shared by consumers about brands or products. It’s honest, builds trust, and gives marketers extra collateral to work with. How Can You...
Aug 06, 2018•37 min•Ep. 80
Original Article: bandzoogle.com/blog/8-ways-to-promote-your-band Author: Patrick McGuire: patrickmichaelmcguire.strikingly.com Promoting a band is tricky business these days. Tools and tricks that worked wonders even five years ago don’t work nearly as well today. In case you haven’t noticed, the music industry has undergone a complete transformation in the span of just a couple of years. This means that to get the most out of promoting your band, you’ll have to approach things a little differe...
Jul 30, 2018•36 min•Ep. 79
This week Blasko and Mike take some questions from one of our loyal listeners, Andrew, about what Labels and Managers are looking for. This is gonna be killer, so let’s get mental! ------------------- Hi Blasko, I'm really enjoying the podcast so far, and I have a question for you: As a manager, what's most important to you when deciding to work with an artist? I'm probably like most people who listen to your show in that I'm an artist trying to build my band. I understand that a record label ne...
Jul 23, 2018•26 min•Ep. 78
This week Blasko and Mike talk about part timing your music career, thanks to a question from a new listener. This is gonna be killer, so let’s get mental! ------------ Hi, I just found out about your show and have been binge-listening to it, really great stuff! I’m 20 and I’ve been trying to get a band off the ground since high school. This is finally the year that I’m going to make it happen because I’ve finally found some dedicated people and we’re hoping to have an EP out and start to play s...
Jul 16, 2018•27 min•Ep. 77
This week Blasko and Mike talk about cover songs. This is gonna be killer, so let’s get mental! Original Article: http://www.hypebot.com/hypebot/2018/07/5-reasons-to-record-release-you-own-cover-songs.html Author: Patrick McGuire from the Landr blog* Given the time and energy which it takes to record new music, along with the challenges facing the format of the conventional album, artists looking to make splash should consider the advantages of a well crafted cover. Here we explore why [for the ...
Jul 09, 2018•28 min•Ep. 76
Subscribe to A New Level here: https://www.jabberjawmedia.com/podcasts/a-new-level Hey there. This is Blasko. You may know me from my other podcast ManageMental where my co-host Mike Mowery and I discuss the hottest topics and strategies in the music business. Or you may know me as the bass player for Ozzy Osbourne… Or you may know me as the crazy cat guy on Instagram. Either way, you are here and I am happy to have your attention. What you may not know is that I started my career in the music b...
Jul 02, 2018•5 min
This week Blasko and Mike talk about their own management companies, inspired by some questions from one of our loyal listeners. This is gonna be killer, so let’s get mental! =============================== Adrenaline PR Retraction Hi Blasko, Big fan of the podcast, I've been following it for the past year and using it to adjust my approach to both managing my own band and others. My question is: What's a day in the life for both you and Mike like at work? I'd love a detailed response of how muc...
Jul 02, 2018•39 min•Ep. 75
This week Blasko and Mike talk reverse engineering! During the podcast, Mike talks about ‘And The Writer Is’ with John Feldmann, to check out that episode visit: https://apple.co/2yywpsf For more insight, revisit ManageMental Episode 60, “Just Get Started.” This is gonna be killer, so let’s get mental! ------------ Original Article: https://lateralaction.com/articles/how-to-achieve-your-goals-through-reverse-engineering/ Author: Mark Hayward is a co-founder of the nonprofit, Train for Humanity. ...
Jun 25, 2018•33 min•Ep. 74
In the last episode of ManageMental, Blasko and Mike chatted about ways to succeed in the music biz. That was a really great episode so check it out of ya haven’t already! This week they continue the conversation with ways to succeed in the music industry. This is gonna be killer, so let’s get mental! ------------------------ Original Article: https://www.berklee.edu/careers/essentialsofsuccess.html Author: Peter Spellman served as director of the Career Development Center at Berklee College of ...
Jun 18, 2018•31 min•Ep. 73
This week Blasko and Mike discuss an article on The Huffington Post called The Music Industry Formula for Success Does Exist. For the full article, head to the link below. This is gonna be killer, so let’s get mental! Original Article: https://www.huffingtonpost.com/patrick-hess/the-music-industry-formul_b_5783810.html?guccounter=1 Author: Patrick Hess on Twitter: www.twitter.com/phox6801 The Music Industry Formula for Success Does Exist TIMING DEMAND TALENT IMAGE / BRAND EXPERIENCE WORK ETHIC F...
Jun 11, 2018•42 min•Ep. 72
This week on ManageMental, Mike and Blasko talk revisit the do’s and don’ts of writing emails to industry pros. Check out Episode 41 for Part 1, This is gonna be killer, so let’s get mental! Email Example 1: Greetings, We are a new project but I think we have something fresh to offer. I will keep this simple and sweet and let you judge for yourself. Website: Facebook: Soundcloud: Label: We have one track that is good on mixing. The rest o the album is still in mixing and we will receive that ver...
Jun 04, 2018•36 min•Ep. 71
This week Blasko and Mike talk about building your musical community. We also would like to mention that one of our loyal listeners, Alan, suggested we start a Facebook Group. So we did just that. You can search for it in macbook under Manage Mental Group. Or just go here: https://bit.ly/2JabKhZ This is gonna be killer, so let’s get mental! Original Full Article: http://www.hypebot.com/hypebot/2018/05/how-to-make-the-power-of-community-your-key-to-music-industry-success.html Author: Angela Mastr...
May 29, 2018•25 min•Ep. 70
In this week’s episode of ManageMental, Blasko and Mike chat about streaming and the future of music. This is gonna be killer...so let’s get mental! Original Article: http://www.musicthinktank.com/blog/streaming-is-killed-the-cd-and-its-ok.html TITLE: Steaming killed the CD and It’s OK. Earlier this year, US-based supermarket chain Best Buy announced it will no longer carry music on physical CDs due to its dwindling sales. According to sources speaking to Billboard Magazine, the chain was making...
May 21, 2018•33 min•Ep. 69
This week Blasko and Mike talk about how to properly launch your next music project...This is gonna be killer, so let’s get mental! Original Article: http://www.hypebot.com/hypebot/2018/05/ready-to-launch-your-next-music-project-do-these-4-things-first.html *Guest post on Hypebot by Dave Kusek 1. What is the big-picture purpose of your project? 2. What are your goals? 3. Make an action plan 4. When is the project actually finished? --------------------- Rockabilia is your One Stop Shop for all b...
May 15, 2018•32 min•Ep. 68
This week Blasko and Mike talk about what it takes to get your band featured on music blogs. This is gonna be killer, so let’s get mental! Original Article: http://www.hypebot.com/hypebot/2018/03/5-reasons-small-blogs-can-launch-a-music-career.html Author: Angela Mastrogiacomo of the TuneCore Blog Top 100 Music Blogs and Websites To Follow in 2018 https://blog.feedspot.com/music_blogs/ 5 Reasons Small Blogs Can Launch A Music Career Everyone wants to get the major blog placements. The review on ...
May 08, 2018•31 min•Ep. 67
So, my band just recently got offered a very great European tour. The catch is that it is a buy-on and also we have to pay for the agencies services on top of that price. And also find our own transportation. Many others I have talked to have said the cost is not worth even the resume bump. By the time all is said and done I’m sure this will cost around $15-20k. Which We would have to put on credit cards. Would you advise doing something this drastic for a bands resume or should we keep slugging...
Apr 27, 2018•40 min•Ep. 66
8 label submission tips for saving you time and frustration by Bobby Owsinski of Music 3.0 http://www.hypebot.com/hypebot/2018/04/8-label-submission-tips-for-saving-you-time-and-frustration.html There’s no such thing as a demo. Make each submission note label specific. Don’t submit blindly. Don’t attach an MP3 file. Attach a link to a specific song – two at most. Don’t pester the label person on social media, especially with direct messages. A referral is still the best entrance. Don’t take reje...
Apr 20, 2018•34 min•Ep. 65
5 Tips To Boost Your Spotify Streams Legally by Manuel Overbeck on Hypebot http://www.hypebot.com/hypebot/2018/04/5-spotify-tips-for-fast-streaming-results-.html With Spotify now becoming one of the best ways to showcase new music, artists are eager for ways to get their music on the platform and quickly see results. Here we look at five different avenues for getting your music into the ears of potential fans via Spotify. Fanpush. Ask your fans, friends & family to add your song to their pri...
Apr 11, 2018•39 min•Ep. 64
Do You Have A Marketing Plan? by Ariel Hyatt of CyberPRhttp://www.hypebot.com/hypebot/2018/03/your-marketing-plan-is-your-future-do-you-have-one-cyber-pr.html Rising above the chatter is one of the most important and difficult problems faced by any music marketer or musician. But the task becomes far less daunting if you have a marketing plan. STEP #1: Set Your Goals (Short term / Long term) STEP #2: Identify Your Niche & Leaders in it! STEP #3: Create Your Signature Story STEP #4: Create Yo...
Apr 09, 2018•45 min•Ep. 63
Can you make a living in a band? Mike and Blasko openly discuss the inevitable challenge of what the likelihood is of making a living in a band. They relay their experiences regarding finances, as well as sacrifices throughout their careers. Will there ever be a metal band that sells as many records as Metallica did?! What do bands need to consider and do differently nowadays than they did 20 years ago? The future isn’t as bleak as you might think. Strap in and let’s get MENTAL! Rockabilia is yo...
Apr 02, 2018•47 min•Ep. 62
