Investigating Entrepreneurial Opportunities - Audio - podcast cover

Investigating Entrepreneurial Opportunities - Audio

The Open Universitywww3.open.ac.uk
What does it make to be an entrepreneur? Is it hardcoded into certain individuals? Or is it just a matter of changing the way we view opportunities? In this series of audios Emeritus Professor, Colin Gray, of Enterprise Development at The Open University is joined by an entrepreneur and Open University graduate, to discuss the practical issues that arise when you try to bring a technological innovation to market. This material forms part of the course B322 Investigating entrepreneurial opportunities
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Episodes

Why study entrepreneurship?

Starting with ten ideas a week, he writes them down and runs them through a process he calls an ‘entrepreneurial strategic view’ the results will determine his level of investment.

Oct 24, 20106 min

Developing a new idea

Julian discuses developing his electronic notice board idea works.

Oct 24, 20109 min

SWOT analysis

One of the most widely used tools in business decision making is the SWOT analysis; strengths, weaknesses, opportunities and threats of a proposal.

Oct 24, 20108 min

STEEP analysis

The STEEP analysis is a way to systematically scan your external business environment to help make sense of our fast moving, complex world.

Oct 24, 201012 min
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