535: Origin Story
Little-known and surprising stories of how all sorts of institutions began. Visit thisamericanlife.org/lifepartners to sign up for our premium subscription. Prologue: Host Ira Glass talks to business professor Pino Audia and Fast Company magazine columnist Dan Heath about corporate creation myths and why so many of them involve garages. (7 minutes) Act One: Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes ...