104: When to Pivot as an Entrepreneur...is the "Squirrel Syndrome" Hurting Your Business?

In this episode, we're talking business! Hopefully you're familiar with the dog in the movie Up when he gets frequently distracted by the squirrels...well, unfortunately, that "squirrel syndrome" can also apply to your business!

This episode is for all of our entrepreneurs: Specifically, this goes out to those of you who have so many ideas floating around in your head but you just can’t seem to nail anything down.

We talk about the difference between "pivoting" and "shifting" when it comes to big ideas, and how and when change can break trust with your audience. Our hope with this episode is that we can guide you to narrow down your focus and truly work with the clients you're excited to work with instead of chasing the next shiny (or furrry!) thing.

If you take one big idea away from this episode, let it be this: A Confused Audience Never Buys!