#266: The Sports Geek story with Sean Callanan - Growing sports digital, 10 years of podcasting, and the NFL's Australian expansion

Meet Sean Callanan, founder of Sports Geek - a Tech and Digital agency that works with sport teams to help commercialise their digital assets.

With over 15 years of experience in IT development, and a passion and love for sports, he realised the need to combine the two interests. Now, through Sports Geek, he works with the likes of the NFL, amongst many other teams in Australia and the US.

Sean also hosts the Sports Geek Podcast, which explores behind the scenes of the marketing and tech world, and is one of the leading sport business podcasts worldwide. It has been running for over 10 years, with more than 350 episodes produced, including with Mark Cuban, billionaire owner of the NBA team, the Dallas Mavericks.

In today’s episode, Sean covers how he has navigated the digital world over the past 15+ years, and how he has made an impact on the sporting landscape through tech. He talks about his business methodology, Digital to Dollars, and how he has found success following it.

If you’re curious on how sport teams are maximising technology, turning your passions into your professions, or what it’s like working overseas, make sure you tune in - it’s a great one!

In today's episode we cover:

(07:46) Community Update

(11:51) Welcome Sean

(13:51) Quick Fire Questions

(24:47) Sean’s career before he started Sports Geek

(43:25) What should sports pay more attention to?

(46:29) How the Digital to Dollars methodology came into fruition

(49:34) The story behind the Sports Geek Podcast

(53:06) Podcast Guests that helped Sean post a podcast episode

(58:50) Sean’s brief stint in Comedy

(01:07:29) How Sean got Mark Cuban on the podcast

(01:15:22) Sean’s work with the NFL and their expansion into Australia

(01:23:49) Why Sean resonates with the book Shoe Dog

(01:26:42) ASK SPORTSGRAD

#136 - Rohit Ramasubramanian - How professional teams create new revenue

#254 - Guy Redhouse (General Travel Group) - How to work in sports travel

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This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.au

Thanks for listening! You’re all legends.

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