Creating a Unified Workplace Culture: A Fireside Chat with Sam Bleazard, Employee Engagement Lead at Fortnum & Mason

Listen to this 30-minute fireside chat from the 2023 Future of Work Conference as Jo Moffatt interviewed Fortnum & Mason’s Sam Bleazard, on how you can take steps to start creating a more unified workplace culture.

Looking at authentic human storytelling and the employee experience in a post pandemic world - how do you develop your Employer Brand to build pride, retain your people but also attract new talent?

As a focus on storytelling and fast-moving content sharpened significantly during the pandemic, Jo and Sam discussed what this now means for communications professionals.

What’s the story you’re not telling, or your organisation isn’t telling? How do your people view your Brand, do they have any pre-conceived ideas, and what difference can you make? What’s the X-Factor, or the magic ingredient within your organisation that pulls your people together in the most powerful way?

Creating a unified culture requires commitment, tenacity and belief at all levels – but communication professionals have a role to play in an ever-changing world to lead by example. Jo and Sam explored the principles of authentic storytelling (at its most powerful), being respectful to your organisation, and also explore some practical steps to building a culture from the inside, and on the ground.