Episode description

This episode is the 3rd in a 3-part series of episodes where I explore 3 topics:

1. Positioning (two episodes ago)
2. Strategic Narrative (last episode)
3. Category Design (this episode)

I hear these concepts being thrown around all the time but not always fully understood.

What are the key differences? 

When should you use one method over another?

What’s my take on them? Which one do I think is actually the most helpful and WHY? That's comin' in a BONUS episode this Friday.

This episode was recorded for the Category First podcast. Josh Lowman (Founder and CCO at Gold Front) invited me on the show to literally help me category design my business. I love this episode because we are going deep on internal strategy. So I take a first pass and Josh has so much feedback for me, you gotta hear it.

Also in this episode:

Gold Front’s category strategy;

The unique problem my business solves;

Giving the problem a name that CEOs and Founders will connect with;

How to get more specific with language.

You can find Josh on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/joshlowman

Check out Gold Front: www.goldfront.com

Category First podcast: ⁠⁠⁠⁠https://pod.co/category-first

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And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠

2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠

3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes

You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov