Episode description

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If you sell any of your expertise via subscriptions, courses, coaching, training, or whatever form, you might wonder what content to give away for free and what content to keep as paid.

There are lots of ways to do this, but one idea resonated with me the other day. I heard it on the Three Month Vacation podcast [link to episode].

The idea was to give away the idea and sell the system.

And that aligns perfectly with my approach to having a methodology that you can sell as a system while sharing the ideas for free.

Another version of this I've heard of is that your methodology is like an encyclopedia and your marketing is ripping out a page at a time and giving it away for free.

The third version of this I've heard, which is similar, is to give away the why but sell the how.

At the end of the day, people will pay for the convenience of an organized, complete system they can actually implement, even if you give away most of the ideas for free over time. 

So if you're wondering what to share, just share as much as you can. 

Then, package everything you think is useful into a system that you can sell as consulting, coaching, memberships, subscriptions, education products, or any other delivery method.  

Give this a listen and let me know what you think!

—kw