44. The two main things I look for when auditing a client website

I reviewed two clients' websites today and thought I'd share the main two things I look for in case it helps you do a similar review for your clients.

I won't go into all the possible details here. It's not about fonts, colours, design, or anything like that.

This is high-level, functional things that really make or break the user experience.

They are:

1. The 15-second test - do I know what you offer, who it's for, and how they're unique within 15-seconds of landing on the site?

2. Don't make me think - everything should be obvious, including what's clickable, where it goes, where to find information, and how to navigate the site overall. 

If you get these two factors right, the rest is going to be a lot easier.

Have a great weekend!

Yours,

—k