Episode description

>> Join the conversation for this episode in the Mindshare community

We live on Zoom calls and webinars now—mostly from our home office.

That's the reality of most marketing professionals today.

And it looks like 2021 won't be much different.

And with that, I want to share an idea with you to keep it front of mind: people will judge you based on your "Zoom" appearance.

That includes your lighting, background, sound quality, video resolution, internet speed, and a whole lot more.

Ultimately, you're putting out an experience. It's either a high-quality one or it's hurting your identity.

So, if you want to be taken seriously, charge premium rates, and demonstrate credibility in 2021, you have to create a premium online experience for your clients. 

Or at least, a professional looking and sounding experience—even if it just has the basics. 

More ideas in this episode.

—kw

P.S. I mention some of the technical setup I use, you can check that out here if you're curious: https://kevin.me/audio-setup/