Episode description

Join Daniel Scharff in this episode of the Startup CPG podcast as he delves into the intricacies of exhibiting at distributor shows within the food and beverage industry with Samuel Jacobson, Senior Director of Key Accounts and Alternate Channels at HOP WTR. They explore the distinct dynamics of UNFI and KeHE shows, contrasting them with larger shows like Expo West.

From buyer prep and negotiation tactics to booth management and cost-saving strategies, Daniel and Samuel offer valuable insights for optimizing trade show participation. Whether you're a vendor seeking to drive business growth or a buyer looking for new products, this episode provides essential tips.

Tune in now!

Listen in to hear about:

• Purpose of Distributor Shows
• Strategies for Success at Distributor Shows
• Cost-Saving Tips
• Buyer Behavior
• Booth Management and Presentation
• Interactions at Trade Shows
• Understanding Buyer Dynamics
• Trade Spend Guidelines
• Deal Negotiation and Logistics  During Trade Shows
• Preparation and Booth Setup
• Networking and Opportunities
• Deal Structures and Show Strategies
• Marketing Option and Negotiation Tactics
• Follow-up and Inventory Planning

Episode Links:

HOP WTR’s Website

HOP WTR’s  Instagram

Samuel Jacobson’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

• Join the Startup CPG Slack community (15K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics