Episode description

Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Eric Skae, the CEO of Carbone Fine Food with over 35 years of experience in business. Carbone's success is anchored in its association with the renowned Carbone restaurant, premium product quality, and effective branding strategies.

Eric emphasizes the crucial role of strategic partnerships, the early focus on velocity, and the evolving importance of margin and pricing as a brand matures. He also reveals his approach to brand launch, securing retail partnerships, and harnessing social media for optimal promotion.

From extensive networking and diligent work ethics to developing expertise across various domains, Eric's advice is a beacon for those aspiring to make a mark in the CPG industry.

Ready to add some special sauce to your CPG journey? Tune in now!

Listen in as Eric shares about:

• Entrepreneurial Journey of Eric
• Eric's Lessons from Previous Ventures
• Challenges and Learning from New Leaf Iced Tea
• Consulting and Startup Collaboration
• Starting Carbone Fine Food
• Strategies for Early Growth and Scaling:
• Launching a Premium Pasta Sauce Brand
• Challenges in Retail and Building Relationships
• Direct-to-Consumer Launch and Scaling
• Partnerships and Brand Recognition
• Whole Foods and Market Positioning
• Success and Scaling

Episode Links:

Carbone Fine Food Website

Eric's LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (15K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics