Episode description
In this episode, I interview Social media and SEO Expert, Jessica Shipton. Jess studied a Bachelor of Communications, double majoring in Digital & Social Media and Public Communications. On top of this, she gained a lot of industry experience working for a marketing agency. She now runs her own business helping other businesses grow their online presence through Social Media, SEO and Google Advertising. Now, I don’t know if you’re anything like me, but that means she knows a whole lot more than I do about the foreign world of SEO & Google! In this interview, Jess takes us through five simple ways that SEO can drive more traffic to a website. This is like a little mini training and by the end of the episode you will have some actionable steps to take for your business.
The five strategies include:
- Adding Keywords
- Implementing Metadata
- Image Alt-Text
- Readability
- Inbound, Outbound & Internal Links
These are some key resources Jessica mentioned in the episode:
Yoast - https://yoast.com/
Neil Patel - https://neilpatel.com/
Answer the Public - “Answer the Public” - https://answerthepublic.com/
You can get in contact with Jessica for more help & advice on all of the above here:
Website - https://www.jessolutionmarketing.com.au/
Instagram - https://www.instagram.com/jessolutionmarketing/ (@jessolutionmarketing)