Struggling with defining your business? This is how I got mine nailed down- HINT: its not what you think!

Episode description

This episode came from Soulful Boss Babe group member Rebekah. She asked: 

"How did you come up with the idea to build your business around?"

This question is so awesome because there are so many layers to how this business came to be.

There were MANY false starts before it.

Many "failed" businesses.

What I had to learn was how to unlearn...unlearn perfection, unlearn that failure is bad and is an endpoint. 

Failure is the catalyst! 

In this episode I walk through ALL of my past businesses and touch on what worked and what didn't.

I also touch on how much pivoting I have done up until VERY recently (hello You Little Badass episode...).

You can totally take a leap of faith, feel the fear and do the damn thing anyway.

Soulful Boss Babes are here to cheer you on along the way!!