Episode description
Todd Kirk and Casey Trujillo chat with Maria Manning-Chapman, VP of Education Services Research at TSIA. The conversation explores the challenges and misconceptions surrounding Learning Management Systems (LMS) in customer education, the importance of analytics, and the disconnect between stated objectives and actual practices in education organizations.
Maria emphasizes the need for data-driven strategies to enhance product adoption and the critical role of understanding metrics in measuring training effectiveness.
Takeaways
- Flexibility is crucial in learning management systems.
- Analytics are essential for making informed business decisions.
- Many LMSs are not designed for customer-facing training.
- Organizations often add features to LMSs without a clear strategy.
- The disconnect between objectives and practices is prevalent in education organizations.
- Free training does not guarantee adoption or engagement.
- Understanding metrics is vital for measuring training success.
- Active consumption strategies are necessary for effective training.
- Organizations need to track who is consuming training content.
- Benchmarking can reveal gaps in education practices. Customer education is essential for driving renewals.
- Education should be viewed as a business, not a program.
Contents
- 00:00 Introduction to SaaS Therapy and Guests
- 01:43 Would You Rather: Learning Management Systems
- 04:41 The Importance of Analytics in Education
- 06:28 The Disconnect with Learning Management Systems
- 12:30 Understanding TSIA and Its Role
- 15:24 Objectives vs. Practices in Customer Education
- 19:24 The Misconception of Training and Adoption
- 22:32 Metrics for Measuring Training Effectiveness
- 25:40 The Importance of Customer Education
- 29:30 Education as a Business, Not a Program
- 35:43 Building Relationships and Leveraging Data
- 41:34 Real-World Applications and Success Stories
Resources
Connect with Casey
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Visit the show page
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Credits
Show direction: Debra Wilson
Show design: Kensie Smith
Show manager: Angela Allred