Episode description
Brandon Kim and his two twin brothers are the founders of Brevitē, a backpack company for photographers on the go.
In this episode, Brandon takes us through the launch and development of his company. We discuss his first prototype created at RISD, the design blog Core 77 that gave him inspiration, his Kickstarter campaigē, navigating warehouses with a sourcing agent, and referencing other brands for tips and tricks.
We also touch on design, branding, and learn about the research that proves that good design leads to better profits.