The Creative Director’s Playbook: How to Balance Art, Commerce, and Sanity - Greg Kramer
Jan 09, 2025•49 min
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Episode description
Greg Kramer is the Creative Director of https://www.partisanadvertising.co.nz/
Chapters
00:00 The Genesis of a Designer's Journey
03:08 The Evolution of Graphic Design
06:14 Understanding Logos and Branding
09:06 The Nature of Creativity and Critique
12:11 The Value of Experience in Design
15:26 Pricing and Perception in Design
18:26 Client Relationships and Expectations
23:07 The Value of Creative Work
25:20 Navigating Client Relationships
29:47 Perceptions of Value in Design
33:19 Defining High-Value Services
37:12 The Role of Project Management in Design
40:07 The Importance of Branding
46:20 Staying Inspired in Creative Work
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