Episode description

"Another essential ingredient to non-consumption is a desire to be better."

In today's episode of the Circuit Breaker Show, we dive into unpacking non-consumption and how it helps people grow their businesses. 

You'll learn why companies should be concerned about non-consumption.

Bob will share why "blue-sky thinking" doesn't work for him. 

You'll discover whether big companies or startups are better at identifying non-consumption.

Bob and Greg will reveal how they got out of non-consumption.

Join us for this illuminating discussion.

Enjoy!

What You'll Learn in this Show:

• Bob's concept of non-consumption, its underlying premises, and real-life illustrations.
• The contrast between blue-sky innovation and non-consumption innovation.
• The barriers that limited them from consumption.
• And so much more…

Resources:

The Rewired Group Website (https://therewiredgroup.com/)