S1 E12 | Finding Non-Consumption to Help Your Business Grow
Jun 14, 2022•24 min
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Episode description
"Another essential ingredient to non-consumption is a desire to be better."
In today's episode of the Circuit Breaker Show, we dive into unpacking non-consumption and how it helps people grow their businesses.
You'll learn why companies should be concerned about non-consumption.
Bob will share why "blue-sky thinking" doesn't work for him.
You'll discover whether big companies or startups are better at identifying non-consumption.
Bob and Greg will reveal how they got out of non-consumption.
Join us for this illuminating discussion.
Enjoy!
What You'll Learn in this Show:
- Bob's concept of non-consumption, its underlying premises, and real-life illustrations.
- The contrast between blue-sky innovation and non-consumption innovation.
- The barriers that limited them from consumption.
- And so much more…
Resources:
The Rewired Group Website (https://therewiredgroup.com/)
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