Episode description

Inbound marketing and accurate marketing ROI -- they are like two peas in a pod. Beer prices may go up if fracking messes up the water. Starting an online business? A few bases you need to cover. Customers leaving? A few questions to ask. Brian, Tommy and Ken go far and wide in this episode of Open for Business.

Steve Hall from Hubspot was our guest this week (he also run AdRant.com). He wrote a HubSpot blog post about how inbound marketing aligns well with how people make buying decisions. The biggest AHA moment of the conversation -- the alignment really brings to the forefront the ability to get accurate ROI on your inbound marketing, and marketing ROI has been the elusive holy grail forever.

http://blog.hubspot.com/blog/tabid/6307/bid/34158/how-inbound-marketing-aligns-with-the-new-purchase-loop?source=Blog_Email_[How%20Inbound%20Marketin]

Brewers in Philly are in a panic. Fracking is coming to PA and if it pollutes the water it pollutes the beer. Pizza in Philly will never taste the same.

http://www.bizjournals.com/philadelphia/blog/dell-poncet/2013/02/new-reason-to-oppose-fracking-is.html?ana=e_abd

Going online with your business? 1) make sure your domain is available, 2) decide on open source or custom built for the website, 3) start small and build.

http://www.bizjournals.com/denver/blog/broadway_17th/2013/02/lessons-learned-from-launching-an.html?ana=e_abd&page=all

Have you ever asked a customer the following -- How will you know we are doing a good job? What does success look like? These are just two of the questions to consider if you are losing customers and are not sure why.

http://www.bizjournals.com/denver/blog/broadway_17th/2013/02/im-losing-customers-and-i-dont-know.html?ana=e_abd&page=all

Open for Business #67 – more great information than you could hope for in less than an hour.