Ep 98 Positioning Jujitsu (with April Dunford) - podcast episode cover

Ep 98 Positioning Jujitsu (with April Dunford)

Feb 01, 202257 minSeason 2Ep. 98
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Episode description

In this talk you will learn how to:

  • use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that.
  • make sure your customers understand who your REAL competition is.
  • take on a large competitor by literally naming them and then positioning them into a corner – using their own positioning against them.
  • arm your sales people to teach customers how to think about the market – in a way that advantages you (at least for your real target customers).
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Ep 98 Positioning Jujitsu (with April Dunford) | Business of Software Podcast - Listen or read transcript on Metacast