![Commercial Frameworks and the Future of Cricket - Christina Matthews, WACA - podcast episode cover](https://static.libsyn.com/p/assets/b/2/7/e/b27ec24cc7eb7be2d959afa2a1bf1c87/Sports_Geek_podcast_-_Square_2023_-_346-_Christina_Matthews.png)
Episode description
Christina Matthews from Western Australian Cricket Association chats about the importance of commercial frameworks, the role of social media during COVID-19, and the growth of women's sports in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in sports administration and marketing, as well as the future of women's sports. Show notes - https://sportsgeekhq.com/podcast/christina-matthews-western-australian-cricket-association