Episode description

$65,000 in pipeline. 0 spend.

You: “It must have taken a lot of work.”

Riley: I hardly spent a day doing this.

You: “I’m sure it burned a hole in your pocket!”

Riley: Lol, not even a penny.

You: “You must be joking”

Riley: Did I stutter?

His ICP.. sells to his ICP.

He added a button in the tool.

The tool? Cacheflow’s quote-to-cash platform

This button was visible to the customers of their customers.

Took him less than a couple of hours of work.

Simple changes.

Low-cost tactic.

Riley(Head of Marketing) shares:

1. Exactly how he implemented it

2. What he would do differently

3. Who else can do this

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