$65,000 in pipeline from their own product: Riley Timmins @ Cacheflow - podcast episode cover

$65,000 in pipeline from their own product: Riley Timmins @ Cacheflow

Jan 19, 202418 minSeason 1Ep. 1
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Episode description

$65,000 in pipeline. 0 spend.


You: “It must have taken a lot of work.”

Riley: I hardly spent a day doing this.


You: “I’m sure it burned a hole in your pocket!”

Riley: Lol, not even a penny.


You: “You must be joking”

Riley: Did I stutter?


His ICP.. sells to his ICP.

He added a button in the tool.


The tool? Cacheflow’s quote-to-cash platform

This button was visible to the customers of their customers.

Took him less than a couple of hours of work.


Simple changes.

Low-cost tactic.


Riley(Head of Marketing) shares:

1. Exactly how he implemented it

2. What he would do differently

3. Who else can do this


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$65,000 in pipeline from their own product: Riley Timmins @ Cacheflow | TLDR: The B2B SaaS Growth Podcast Recording - Listen or read transcript on Metacast