135: If You Don't Own Your Facebook Following What Do You Own?

Don't you just love how many people you can connect with in Social Media? There are no limits, no boundaries, the world is yours. You can build giant followings and a thriving business. But what happens when the social media channel changes, or *GASP* goes away? You don't own your social media following, and in this episode of the Social Media Marketing Happy Hour, Dawn & Traci share what you should be ultimately focusing on as you build your social media empire!